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… Display retargeting has been described as “the sledgehammer of the web”, hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works. Studies have shown these ads, which are individually targeted and fully…
If someone visits your product page but doesn’t purchase, or visits your email opt-in page and doesn’t complete the form, you’ve probably lost the opportunity to acquire them as a customer – unless you use retargeting. Retargeting is a powerful tool used for reconnecting with people who’ve visited your website, but who haven’t converted.
…-backed media buys while everyone else is wastefully tossing money around. Be a smart holiday advertiser With the holidays representing 20-30% of annual sales for retailers, according to the NRF (National Retail Federation), it’s a critical time — so critical, that many brands will tolerate wasted advertising spending. Perhaps it’s better to hit too…
Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel.
In my last article I pointed out some Hyper Local PPC targeting tactics that could bring more customers to very specific locations. Today I want to dig a bit deeper into retargeting ads (or remarketing) as a way to target those customers who have already expressed an interest in specific locations for your multi-location business.
… is working and which half is wasted so you can grow revenue faster, more efficiently and more profitably than ever. Benchmark Your Facebook Advertising Our latest report has exclusive data and essential insights that can make or break your advertising ROI on Facebook. Download the Report …
Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.
Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing.