The latest about Retargeting

  • Skimlinks can now ‘pre-target’ users down to a product category

    In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called Audiences. It is a data coop that pools anonymized data about online visitors’ purchase intents, which is then used by advertising platforms for ads or other targeting. Participating site publishers share the data coop’s revenue.

    Marketing Land- 13 readers -
  • Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

    If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they are most likely to hook into interacting with their brand, such as by installing a marketer’s app or buying its product. A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with ...

    Marketing Land- 32 readers -
  • Why martech data should drive ad tech

    It’s not a shock to say that chief marketing officers today are likely spending significant time on tech solutions management — often taking them away from their core marketing focus. A big portion of a CMO’s role today is to drive the marriage of martech and ad tech into a unified stack that provides a 360° view of their consumer.

    Marketing Land- 23 readers -
  • How to Take Your Retargeting To The Next Level

    February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad for that.

    PPC Hero- 15 readers -
  • It’s Time to Rethink the Algorithm

    … 200,000 years of human evolution, in which we discovered fire and invented the wheel, have brought us to the next frontier: what Wikipedia calls “a process or set of rules to be followed in calculations or other problem-solving operations.” It doesn’t sound especially exciting, but algorithms have shaken up the world of computing. Of course…

    AllTwitterin Facebook Retargeting- 17 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 19 readers -