• Why Ecommerce Marketers Should Avoid Ad Retargeting’s Black-Box

    … Display retargeting has been described as “the sledgehammer of the web”, hitting shoppers over and over with ads for a product they looked at once. While some consumers may be annoyed, online retailers continue retargeting as an advertising tactic because it works. Studies have shown these ads, which are individually targeted and fully…

    Nanigansin Social Retargeting- 10 readers -
  • Spend Less on Retargeting, Get More from Your Ad Budget During Holidays and Beyond

    …-backed media buys while everyone else is wastefully tossing money around. Be a smart holiday advertiser With the holidays representing 20-30% of annual sales for retailers, according to the NRF (National Retail Federation), it’s a critical time — so critical, that many brands will tolerate wasted advertising spending. Perhaps it’s better to hit too…

    Nanigansin Retargeting- 16 readers -
  • Why Retargeting Providers Don’t Help You Deliver Net New Revenue

    Here are two gripes that unify all marketers: First, there’s limited time to accomplish the tasks at hand, and second, as marketing efforts advance the list of tasks gets longer every year. Lack of time and an expanding workload have given rise to specialized services that help make a marketer’s life easier by removing the burden of being responsible for every function in the marketing funnel.

    Nanigans- 15 readers -
  • Using Retargeting Ads to Target Location Specific Shoppers

    In my last article I pointed out some Hyper Local PPC targeting tactics that could bring more customers to very specific locations. Today I want to dig a bit deeper into retargeting ads (or remarketing) as a way to target those customers who have already expressed an interest in specific locations for your multi-location business.

    Carrie Hill/ Local University- 14 readers -
  • Retargeting Management: It’s Time to Change Your Approach

    Remember when online advertising was easy? Not that long ago, getting a good-looking banner ad placed in a prime location on the world wide web was the best way to drive people to your website. The costs were lower, the click-through-rates were higher, and if you staked out a unique place for yourself within the online retail space, the sales were outstanding.

    Nanigans- 15 readers -
  • Why Every Digital Advertiser Needs to Test Like a Scientist

    Advertisers have long been nicknamed “mad men.” But in the data-driven digital age, perhaps “mad scientists” is a better moniker. There is indeed a strong parallel between scientific testing and advertising testing. When doctors and medical researchers look to evaluate the effectiveness of a new treatment, a randomized controlled trial is the gold standard of testing.

    Nanigans- 8 readers -