• Snapchat ads take closer aim with new retargeting-lite, goal-based bidding options

    If advertising were like fishing — and it definitely is — then Snapchat is creating new nets to help advertisers corral the people they are most likely to hook into interacting with their brand, such as by installing a marketer’s app or buying its product. A new Snapchat ad-targeting option lets advertisers send follow-up ads to the people who had previously interacted with ...

    Marketing Land- 26 readers -
  • Why martech data should drive ad tech

    It’s not a shock to say that chief marketing officers today are likely spending significant time on tech solutions management — often taking them away from their core marketing focus. A big portion of a CMO’s role today is to drive the marriage of martech and ad tech into a unified stack that provides a 360° view of their consumer.

    Marketing Land- 21 readers -
  • How to Take Your Retargeting To The Next Level

    … February 22, 2017 You’ve probably heard the old adage, “If at first you don’t succeed, try again.” Well, that’s certainly true in marketing. If your customers didn’t convert the first time they visited your site, then something about your messaging obviously didn’t work for them the first time around. Fortunately, there’s a remarketing ad…

    PPC Heroin Paid Search How To's Retargeting- 14 readers -
  • It’s Time to Rethink the Algorithm

    …, they have always been there under the hood–algorithms are simply the rules that govern how our software operates behind the scenes. But now the algorithm is stepping out from behind the curtain. More and more of the services we use depend on it. Take your Amazon recommendations, for example. A recommendation algorithm mines your browsing…

    AllTwitterin Facebook Retargeting- 17 readers -
  • Facebook’s retargeted ads broadened to include rivals’ site, Page audiences

    Almost two years after Facebook rolled out a way for advertisers to retarget people checking out products on their sites, the social network is adding the ability to extend that retargeting to people checking out products on other brands’ sites and apps as well as their Facebook followers. Facebook’s Dynamic Ads can now be used to retarget people who check out a product on a ...

    Marketing Land- 18 readers -
  • Why B2B Advertisers Need Facebook

    … on user’s job title, industry, education, age and location; so why not capitalize on the platform with larger scale and reach domestically and globally? No barrier to entry: Facebook gives advertisers large and small access to its entire suite of products and capabilities. With LinkedIn, higher-end products such as dynamic ads and account-based…

    AllFacebookin Social Facebook Retargeting- 34 readers -