The latest about Saas

  • Performance Advertising is Broken and We’re Fixing It with Incrementality Optimization

    For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics. Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising.

    Nanigans- 19 readers -
  • Facebook at Work Launching ‘in the Next Few Weeks’

    … Featured Jobs Sports Social Media Strategist Mars Reel Media Corp Los Angeles County, California Marketing Automation Manager Society for Science & the Public Washington D.C. West Coast Manager National Magazine Los Angeles, CA Account Executive National Magazine Newtown, PA - Bucks Co Sales Account Executive Creative Circle Philadelphia…

    David Cohen/ AllTwitterin Social Facebook SaaS- 11 readers -
  • A Complete Guide to Influencer Marketing

    Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year.

    AllFacebook- 48 readers -
  • How Automation Is Making Influencer Marketing Easier

    Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard. Setting up and managing influencer campaigns could be labor-intensive and time-consuming.

    Inside Facebook- 18 readers -
  • Cake & HasOffers Tracking War Turns Dirty

    Share ! tweet You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake. It started earlier this month with rumors being sent around the performance marketing industry by unknown but obviously very interested parties that Cake, the popular and current performance tracking SaaS King owned by publi ...

    Pace Lattin/ Performance Marketing Insider- 24 readers -