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For the first time ever, marketers can now measure and optimize digital ad spend based on incremental revenue — what many CMOs consider the ‘gold standard’ of performance metrics. Rather than targeting those most likely to click or purchase, Nanigans generates higher net-new revenue by reaching users whose decision can be influenced by advertising.
… This is the first installment in a five-part series of articles focusing on best practices to up your content marketing game on the “big four” platforms: Twitter, Facebook, LinkedIn and Instagram. Stay tuned for future installments and share your own favorite tips in the comments. Today’s consumer has the luxury of an abundance of choice…
Facebook announced the global availability of Workplace–long-awaited, long-tested and formerly known as Facebook at Work–at an event in London Monday. Workplace brings traditional Facebook features such as News Feed, groups, messaging, Facebook Live livestreaming, Reactions, search and Trending to company networks that are kept separate from Facebook users’ personal profiles.
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Virtually every other week, another “influencer marketing platform” hits the market. From managed campaigns, companies, marketplaces, analytics tools, influencer customer-relationship management and more, influencer marketing is growing exponentially. There is good reason to believe that influencer marketing is the fastest-growing marketing channel this year.
Launch Addresses Increased Demand For In-House Programmatic Media Management From Marketing Executives BOSTON, MASS. – June 21, 2016 – Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program.
Influencer marketing has come a long way since its inception. In the early days, it was still relatively unproven, and brands were mostly hesitant to invest in influencer-driven campaigns–partly because they weren’t convinced of the value, but also because it was hard. Setting up and managing influencer campaigns could be labor-intensive and time-consuming.
Share ! tweet The well-known computer leader, Lenovo, has a partnership with Impact Radius to help take their global affiliate channel to the next level. The company has been pushing their affiliate program as a key to their overall growth and profitability, and this is a major move toward that goal.
Share ! tweet You’d think they were political candidates, the way the PR teams went at it this last week from dual feuding companies HasOffers and Cake. It started earlier this month with rumors being sent around the performance marketing industry by unknown but obviously very interested parties that Cake, the popular and current performance tracking SaaS King owned by publi ...