• Help us test Yoast SEO 7.0

    … We have got something special for you, but before we release it for real, we need your help testing it: Yoast SEO 7.0. This is one of the biggest releases we have ever done, hence the jump from version 6.3 to 7.0. We’ve greatly simplified the interface, deprecated unused features and combined others into smarter features. By cleaning up our code…

    Joost De Valk/ Yoastin SEO- 3 readers -
  • Declining Facebook reach squeezes publishers’ branded-content business

    … The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too. Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter of 2017, spending on branded-content distribution…

    Digidayin Social SEO Content- 4 readers -
  • Demystifying the Crawl Budget

    … Crawl budget is a bit like New Yorker cartoons or modern art. We’ve all seen it and like to pretend we understand what it is, but the truth is many SEO experts don’t have the deep understanding on crawl budget optimization nor really understand how it can be improved. Most importantly, it’s important to know what impact an increased crawl budget…

    AuthorityLabsin SEO- 3 readers -
  • Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses

    Street Fight Daily: Yelp Tests Offline Attribution, Gannett Bets on Local Businesses February 21, 2018 by Joseph Zappa Leave a Comment Filed Under: Headlines, News A roundup of today’s big stories in hyperlocal publishing, marketing, commerce, and technology… Yelp Tests Offline Attribution Using Guest WiFi and Email Matching (Search Engine Land) During the one-month test, roughly 12,500 Yel.

    Street Fight- 10 readers -
  • JavaScript & SEO: The Definitive Resource List

    The crawling, indexing, and ranking of webpages that rely heavily on JavaScript is a hot topic in the SEO industry at the moment. There are lots of people performing tests and sharing their results, as well as opinion pieces and perspectives from outside of the SEO echo chamber. And of course we have official documentation from search engines themselves, with varying degrees of usefulness.

    Barry Adams/ State of Digital- 10 readers -
  • Why LinkedIn Groups Can Be Great for Businesses (and How to Create a Successful One)

    LinkedIn Groups do not have a great reputation. Many of them are filled with self-promotion and spam rather than valuable discussions and meaningful interactions. Hence, it can be easy to turn down the idea of creating a one for your business. “It wouldn’t work.” While it is true that there are few good LinkedIn Groups, it doesn’t mean that they aren’t useful for all businesses.

    Buffer Blog- 9 readers -