SEO

  • Why Today’s SEO Experts Will Evolve or Go Extinct

    At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead, but the way SEO experts, consultants, and agencies have traditionally approached the subject might be.

    The Content Strategist- 11 readers -
  • Video: Last Week in Local Dec.11, 2017

    Last week in local 12/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features Mary Bowling & Mike Blumenthal. If ...

    Mike Blumenthal/ Local University- 6 readers -
  • Why Search Is Like The Housing Market

    For as long as I’ve been in paid search, there’s always been debate and much banter (argument?!) about whether my chosen discipline is better than it’s sibling, SEO. What I hope to do in this article is give you a way to explain the pros and cons of both channels to your clients while hopefully persuading you that both are important when it comes to deciding your marketing strategy.

    Arianne Donoghue/ State of Digital- 9 readers -
  • SEO Basics: (The importance of) site structure

    Site structure is a vital aspect of your SEO strategy. After all, the structure of your website shows Google what articles and pages are most important. You can influence which articles will rank highest in the search engines, with your site’s structure. So, it’s important to get it right! It also is a very actionable part of your SEO strategy.

    Marieke Van De Rakt/ Yoast- 8 readers -
  • How to use Google Trends for SEO

    Google Trends, first launched in 2006, provides marketers with invaluable insights into how people search on the world’s most popular search engine. In its earlier guises, Trends (or Insights for Search, as it was previously known) was a rather static resource, updated only on an infrequent basis with fresh data. Over time, the power of this service has been tapped in new and enlightening ways.

    Search Engine Watch- 7 readers -
  • Why Every SEO Should Understand Machine Learning – Here’s Why #146

    Machine learning algorithms can seem as strange and scary as an alien attack, but they’re having a massive impact on how search engines like Google evaluate your site and its content. Are you doing what it takes to win at SEO in the machine learning age? In this episode of our popular Here’s Why digital marketing video series, Stone Temple’s Eric Enge explains what machine lea ...

    Eric Enge/ Stone Temple Consulting- 21 readers -
  • 360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns

    Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 36 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer tips including how to create 360˚ video when using a selfie stick, working in low-lig ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -