• 10 Google updates you may have missed

    Google rarely stands still. In fact, the search giant claims to tweak its search algorithms at least 3 times per day. Some of these updates are bigger than others, and the past month has brought an unprecedented wave of newsworthy enhancements. Just yesterday, for example, the industry was abuzz with the news that Google would officially be using page speed as a ranking facto ...

    Search Engine Watch- 9 readers -
  • What does Google’s “Speed Update” mean for mobile?

    … Yesterday, Google announced a major upcoming change to its mobile ranking algorithm. In a short blog post entitled ‘Using page speed in mobile search ranking’, it explained that starting in July 2018, page speed will officially be a ranking factor for mobile searches. The catchily-named “Speed Update” (a feat of inventive naming on a par…

    Search Engine Watchin SEO- 9 readers -
  • SEO basics: What is UX (and why bother)?

    You might have heard us say it before: the UX of your site is essential for SEO. But what is UX? And why is it important for SEO? In this article, we’ll explain what it is and why you shouldn’t forget working on it if you want to rank high in Google. On top of that, we’ll shortly give you some pointers what to do to keep the users of your website satisfied.

    Yoast- 4 readers -
  • The technology behind AI in PPC

    …Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what's next for AI in paid search. The post The technology behind AI in PPC... Please visit Search Engine Land for the full article. …

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 16 readers -
  • Why SEO is Essential to Your Fitness Marketing Strategy

    … by Robert Clough If you want your fitness business to succeed, you need a strong marketing plan. Here's why SEO is essential to any effective fitness marketing strategy. It's never been easier to start a fitness related business... but it's never been harder to run a successful one. So what separates the overnight success from the fly…

    Search Engine Guidein SEO- 11 readers -