• 10 Ways to Use PPC, SEO and Analytics Together

    One of the most common questions we get from Clients is, “how do we integrate PPC, SEO and Analytics?” The word is out that SEO and PPC work better when they work together. With Analytics at the core, marketers enjoy improved outcomes and de-risk their investments. We’ve compiled 10 recent examples of ways we’re integrating SEO, PPC and Analytics and driving success for our Clients.

    SEER Interactive- 13 readers -
  • Digital Marketing News: Better Text Ads, Lifestyle Templates & AMP for AdWords

    Seven Tips for Writing Better-Performing Expanded Text Ads [Infographic] Writing text ads is a challenge - how can you be compelling enough to drive a conversion with such limited space? There are several tricks of the trade explored in this new infographic. MarketingProfs Google to Advertisers: Get Your Mobile Landing Pages Ready Google recently announced that in two weeks, Ad ...

    TopRank®- 14 readers -
  • Best 5 WordPress Theme Providers For Dedicated Bloggers

    Do you know the importance of having the most excellent WordPress theme for your site? If you say “yes”, I would like to appreciate you with the grand applause! If you don’t have any idea about the vital role of the WordPress themes, then my guest post would help you understand the site design facts.

    NoPassiveIncome.com- 19 readers -
  • Compare 16 local marketing automation platforms

    … Locally targeted ad spending by US national brands will grow to $68.9 billion in 2018, according to BIA/Kelsey’s US Local Media Forecast. Local marketing growth is being driven by several important trends, including consumers’ increasing preference for online local information — particularly through social media — and their use of mobile…

    Search Engine Landin SEO- 15 readers -
  • AMP links at large: What’s a publisher to do?

    … AMP critics and advocates alike have welcomed the news that the Safari browser in Apple’s iOS 11 will use canonical URLs when sharing mobile content — even when the page the sharer is seeing is an accelerated mobile page (AMP). Google’s AMP Project tech lead, Malte Ubl, noted on Twitter and elsewhere that Google had been asking Apple…

    Search Engine Landin SEO- 14 readers -
  • The limitations of Google AdWords demographic targeting

    … and gender targets can now be used to narrow targeting down, as all age and gender targets are set to “Bid only.” Both “Bid only” and “Target and bid” are still available for other audience targeting options, such as Remarketing Lists for Search Ads (RLSA) and Customer Match. Unfortunately, age and gender can’t be combined to target a specific slice…

    Andy Taylor/ Search Engine Landin Paid Search SEO Google- 9 readers -