• Customizable, collaborative dashboards to arrive within AdWords

    … weeks and a tour can be found here. Dashboards will be available in both the previous and new iterations of AdWords. For more information please see the official blog post. About The Author Greg Finn is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 15 readers -
  • Benefit From PPC And SEO Working Together

    September 14, 2017 The online market is dynamic. A digital marketing strategy that works one month, may falter the next, leaving you scratching your head. This makes it tricky for small companies and startups to develop strategies that meet the client’s expectations. Here at WooRank, we’re looking to help agencies create successful strategies.

    PPC Hero- 14 readers -
  • Ranking your local business part 8: Behavioral Signals

    … links and how to build citations, explained the importance of reviews, and the relative unimportance of social signals. Here, I’ll take a look at the most nebulous but potentially most influential component of local rankings: behavioral signals. Make sure your customers find your shop! Optimize your site with our Local SEO plugin and show your…

    David Mihm/ Yoastin Social SEO- 11 readers -
  • 10 New SEO & Content Marketing Tools Powered by Artificial Intelligence

    Original source: 10 New SEO & Content Marketing Tools Powered by Artificial Intelligence via DailySEOblog. At one point, we’d all joke around and poke fun at anyone who’d throw in AI and Machine Learning into their talks, just to make it sound authoritative. Those days are gone. Look around. AI is everywhere. It’s the future. Marketers can g ...

    DailySEOblog- 57 readers -
  • What Ecommerce Business Owners Need To Know About Shopify SEO

    … chances of organically attracting your target audience is slim. There’s no way around it: good SEO brings more people to your Shopify store. Data compiled by MineWhat found that 81% of consumers research a product before they make a purchase. If your store doesn’t appear higher in rankings, you could miss out on a sale — even if your products…

    Douglas Karr/ Marketing Technology Blogin SEO- 23 readers -
  • How to conduct an SEO content audit

    … Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore. As better…

    Search Engine Landin SEO Content How To's- 18 readers -
  • Video Deep Dive: Final attribution…what prompted the customer to buy?

    … that. And then they came back to me and said, "You know, we're spending $300, $400 a month on social/SEO, is it worth it?" And that's a digital attribution question, and I went back and, some of it we couldn't track pre and post because they built in a website in the middle of that. But it was pretty clear, when we looked, that there was some real significant benefits…

    Mike Blumenthal/ Local Universityin SEO- 9 readers -
  • A search marketer’s view of Facebook’s advertising platform

    …, and it would make marketers’ lives much easier by eliminating all of that odious UTM tagging work. Not to mention, Facebook is tolerating Google Analytics being the primary means by which most marketers analyze results across all their online marketing channels? If I were in charge of Facebook strategy and product management, heads would be rolling…

    Search Engine Landin Social SEO Facebook- 11 readers -
  • Yoast Academy: Teach yourself SEO

    It’s a common misconception that the internet is the ultimate learning environment. Yes, you can find everything you need, for free, but the information you end up with is not always trustworthy. It’s scattered, often outdated and sometimes contradictory. So if you want to learn all about a particular subject, you might be better off signing up for an online course.

    Yoast- 11 readers -