• New RLSA Strategies for Search Marketers

    Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an important part of your paid search strategy. But like everything in search marketing, RLSAs are always changing.

    Search Engine Land- 11 readers -
  • The big SMX Advanced preview

    … Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant…

    Chris Sherman/ Marketing Landin Paid Search SEO- 12 readers -
    Earlier about the same topic:
  • The big SMX Advanced preview

    … Search Engine Land’s always sold-out SMX Advanced, the only search marketing conference designed exclusively for experienced search marketers, returns to Seattle June 12-14. Keep reading to find out what’s in store this year. Then register; fewer than 200 spots are left! New trends, new opportunities and new challenges Change is constant…

    Chris Sherman/ Search Engine Landin Paid Search SEO- 10 readers -
  • Demystifying Search Engine Optimization (SEO) in 2017

    … Search engine optimization (SEO) is ever-evolving. It’s an often mysterious, and more-often-than-not frustrating, endeavor for local business owners. Even if you’ve mastered your business’s website, adjusting the content and its functionality frequently helps you compete for those coveted spots on top search engine results pages. Since search engines like Google rapidly (and regularly) change their [...] Read More... The post Demystifying Search Engine Optimization (SEO) in 2017 appeared first on Dex Media. …

    Dex Mediain SEO- 15 readers -
  • Voice, mobile & apps: Get the latest on Google’s search developments at SMX

    … Doubling down on voice Between the many Google Home and Google Assistant announcements, it’s clear that marketers need to shift content creation strategies to focus not only on natural conversational language, but also the context of the conversation query — from which device and the time/location of a query. Joe Youngblood noted in his recent…

    Search Engine Landin SEO- 14 readers -
  • Google is testing variations of black links in search results

    Google appears to be testing a new look for its search results pages that would change the color of links from the traditional blue to black. First reports of the black SERP tests started to appear at the end of April, and Google already ran a similar test almost exactly one year ago. This time around, however, webmasters have noticed several different variations of the test ...

    Search Engine Land- 11 readers -
  • How to Get Links For (Almost) Free: SEO Hacks For Tight Budgets

    SEO can be expensive, but there are plenty of promotional opportunities that are free and cost-effective if you focus on value exchange and relationships. (Never invest in low-quality spam though — make sure any link building is strategic and carefully supervised). Warnings aside, there are ways to hack around tight budgets and achieve mo ...

    The Daily Egg- 12 readers -
  • Want more links? Be more likable.

    … Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world. …

    Julie Joyce/ Search Engine Landin SEO- 12 readers -
  • Stop oversimplifying everything!

    Join us for a Google Webmaster Central office hours hangout on May 2, 4pm CET https://www.timeanddate.com/worldclock/fixedtime.html?iso=20170502T16&p1=268 Add your questions at https://plus.google.com/collection/8926cB . This session is open to anything webmaster related like crawling, indexing, mobile sites, internationalization, duplicate content, Sitemaps, Search Consol ...

    Eric Enge/ Search Engine Land- 11 readers -