- Our Blog
… I’m fond of saying that no single detail of SEO is that complex. The problem is that there are hundreds of details you must learn, and you must learn how they all work together. Then there is the fact that much of how SEO works is simply not common public domain knowledge, so there is no way to learn large parts of it except through experience…
This article was originally published on SteamFeed.com The average consumer goes through six different online channels before he or she makes a purchase. And these channels are only increasing. To stay on top of the ever-growing online marketing landscape, business owners are turning to a blended approach, creating multi-channel digital marketing campaigns.
The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal effects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land.
To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news.
The New Year has brought a fresh look for our Search Marketing Expo conference: a new logo, web site and tagline: “Obsessed With SEO & SEM.” Here’s a guide to all the changes that we’re excited about. Obsessed With SEO & SEM Search Marketing Expo — SMX — is the search marketing conference that Search Engine Land has produced since 2007.
Never Worry About Your Websites Optimization Ever Again! Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on down the road – we don’t want to jump the gun, now do we!? If you’re a webmaster that’s looking t ...
Using AMP? Google Search Console Looking for Beta Testers January 5, 2016 by Jennifer Slegg Leave a Comment Are you using AMP or are planning to start? John Mueller posted that he is looking for beta testers for AMP features in Google Search Console. John Mueller posted on both Twitter and Google+ asking for testers of the new features.
AOL Begins to Use Bing Search & Bing Ads for Search Results January 5, 2016 by Jennifer Slegg Leave a Comment AOL has officially switched over their search results and ads to Bing search results with Bing Ads advertising as of January 1, 2016. The deal, which was officially announced back in June 2015, is expected to increase the reach of both their search and their paid ads.
… The Screaming Frog SEO Spider software is no doubt, a tool every SEO should have and should know how to use. It is very powerful and very fast at what it does, which is basically all about crawling websites. However, if you’ve been using it for a while, you will have noticed its drawbacks also. A couple of things that I don’t like when using…
… standards throughout the entire SEO process is a critical decision to make. It is also important to note that there are no standard rules or guidelines for SEO as there are no official governing bodies or institutions that will verify the authenticity of SEO practitioners. To add to that, the web is an open industry. So anyone could offer services…
Last month, David Greenbaum spoke with Optmyzr co-founder Frederick Vallaeys and Search Engine Land about about the reasons why ad text fatigue sets in and what advertisers can do to keep ads engaging. David and Frederick continued their conversation this month, with David sharing his point of view about relying on SEM data insights to write more impactful ads this holiday season.
… In this weeks Marketing Nerds, we had the chance to sit down with local SEO expert Bernadette Coleman with Advice Interactive Group. In this episode of Marketing Nerds, we cover: We go into onsite and offsite rankings and how to rank better online. Details about what you need to do to get your local listings updated locally and people into your…
… Land’s SMX West search marketing show is now up. Search marketing is the biggest area of digital marketing. You can’t afford to get it wrong! SMX has practical tips & techniques for those experienced with SEO & SEM plus a welcoming environment for beginners. Learn more! (Some images used under license from Shutterstock.com.)…
In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio.