• Can We Please Kill the Whitepaper in B2B PPC?

    The History of Civilization 101 (Or At Least the Whitepaper) Final exam time. If you fail this, you will be flunked back to Freshman year and thus doomed to wander aimlessly about the campus trying to find your next class. Question 1: When was the whitepaper created? (a) 2014 (b) 2002 (c) 1998 (d) 1922 If you answered (b), then you are wrong. Actually, a, b, and c are all wrong.

    WordStream- 30 readers -
  • How to Triple Your SEO Efforts Just By Blogging

    … on the subject. Because of this, these posts aren’t going to come into and out of fashion. Instead, they will continue to be highly searched-for and will continue to be a major source of traffic for their home sites. 5. Use long tail Keywords Long tail keywords are and have always been a big traffic factor for bloggers. Take Search Engine Journal…

    Stacey Roberts/ @ProBloggerin SEO- 30 readers -
  • Google Entity Metrics: The Role of Entities in SEO

    According to the recent Google patent “Ranking Search Results Based On Entity Metrics” an entity is, “a thing or concept that is singular, unique, well-defined and distinguishable.” I wrote a lengthy analysis of the patent on my blog but decided to save the discussion as to what it really means for SEO for this article.

    Dave Davies/ The SEM Post- 40 readers -
  • Google Penguin Weeks Away, Will Be Part of Core Algo

    Google Penguin Weeks Away, Will Be Part of Core Algo January 20, 2016 by Jennifer Slegg Leave a Comment We have another new Google Penguin status update (and no, it isn’t rolling out now). Gary Illyes responded to a question on Twitter where he was asked about the timeline for the real time Penguin being launched.

    Jennifer Slegg/ The SEM Post- 17 readers -
  • Want To Speak At SMX London? Here’s How

    … The agenda for our upcoming SMX London show is live and we’ve opened up our “speaking pitch” form for select sessions for the show, taking place on May 18-19, 2016. To increase the odds of being selected, be sure to have read the agenda. Understand what the sessions are about. Ensure that your pitch is on target to the show’s audience…

    Chris Sherman/ Search Engine Landin SEO How To's- 15 readers -
  • A Guide to Better SEO Reputation Management

    Online marketing specialists spend lots of time offering advice on how to manage online reviews and ratings for local businesses. However, the reputation of your business can extend well beyond the reviews you get on Google and Yelp. Keep Up With Your Social Media Accounts Building out your social media accounts is critical.

    Cormac Reynolds/ ReveNews- 18 readers -
  • Why Local Search Rank Trackers Fail

    Hey, rank trackers! You know I love you guys, but let’s face it — your local rank tracking is a fail. This Twitter thread says it all. I’ve got nothing against any of you, but I am hoping this rant will spur some of you on to solve this problem. Hey, maybe you already have, and I just don’t know about it.

    Andrew Shotland/ Marketing Land- 19 readers -
    Earlier about the same topic:
  • 6 Big Mistakes That SEO Rookies Make

    … When you’re new to search engine optimization, you are going to make more mistakes than a seasoned pro. It is a complicated line of work, and you really cannot be good until you have significant experience. Often, you won’t even know that you are making a mistake when you make it. There is just so much to know in the field and so much history…

    Marketing Landin SEO- 16 readers -
  • Informed Budget Decisions Earn Market Share

    … you invest in early is a great way to determine real-time ROI of your overall spend and anticipate which optimizations will pay off throughout the year. Forecasting Technology Presents Revenue Opportunities That’s where ZOG Digital’s Keyword Revenue Forecasting Tool comes into play. Certified by Forrester and tested by established market leaders…

    ZOG Digital Blogin SEO- 19 readers -
  • Google Redesigns Google Search Console for Webmasters

    Google Redesigns Google Search Console for Webmasters January 19, 2016 by Jennifer Slegg Leave a Comment If you go to login to Google Search Console, you will discover that the website has a brand new redesign and look, which makes it much easier to find the current information as well as some new pages, including a calendar that lists all Google webmaster related events.

    Jennifer Slegg/ The SEM Post- 9 readers -