• Small Batch Testing: A Small Change to Your Process, A Big Change for Results

    A project strategy that is set in stone is destined to crumble. You need fluidity and flexibility because it’s inevitable that you will work on a strategy that doesn’t live up to expectations. And when you find yourself in that situation, you need to be able to pivot before you get too far down the wrong path and spend way too much money.

    SEER Interactive- 12 readers -
  • Google is extending in-market audience targeting to Search campaigns

    Google is continuing to extend its audience targeting capabilities into Search. Google announced Tuesday that In-market audiences, currently only available for Display Network and YouTube campaigns, will be coming to Search campaigns. Google shared the news in a blog post released ahead of its annual live-streamed event, now called Google Marketing Next, Tuesday.

    Ginny Marvin/ Search Engine Land- 16 readers -
  • Use Your Link Building Campaign to Improve Your SEO

    Ever since the inception of a humble search engine named Google, the optimization of a business or a brand’s website is as critical as never before. This all due to the fact that the online presence of such businesses aspire to be at the top of the search results, and want to dominate the online industry.

    SEO Hacker Blog- 13 readers -
  • Yoast SEO 4.8: Cornerstone content analysis

    In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.

    Joost De Valk/ Yoast- 20 readers -
  • SearchCap: Bing local bots, Yelp conversion & Google I/O recap

    Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Bing launches bots for local businessesMay 22, 2017 by Greg Sterling Bots are created automatically from data in Bing Places and will soon work with Facebook Messenger and Cortana. [Podcast] The Google I/O 2017 recap: Lens, Assistant & moreMay 22, 2017 by Matt M ...

    Barry Schwartz/ Search Engine Land- 15 readers -
  • Bing launches bots for local businesses

    Bots are coming to Bing in a big way. Through its Bot Framework, Microsoft is starting to integrate chatbots into search results — to make search more interactive and transactional. In April, Matt McGee spotted the appearance of chat functionality for selected Seattle-area restaurants. That is now rolling out officially (still only to restaurants) through Bing Places and the ...

    Greg Sterling/ Search Engine Land- 19 readers -
  • Video: Last Week in Local May 22, 2017

    … Last Week in Local 5/22/17 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending May 22nd, 2017. This week featuring Mary Bowling and Mike Blumenthal. This year we will be publishing our Last Week in Local video directly to the Local…

    Mike Blumenthal/ Local Universityin SEO- 11 readers -
  • [Podcast] The Google I/O 2017 recap: Lens, Assistant & more

    The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was on Google Assistant, the company’s smart/virtual assistant that origina ...

    Matt Mcgee/ Search Engine Land- 12 readers -
  • More Marketing Tips That Help Win Customers

    … Many bloggers still don’t understand the importance of testing, why it’s so important in ensuring you’re getting your content to the right audience with optimal conversion rate. It’s been stated the reason it works so well is because you have so many ways to promote your content and blog that some definitely perform better than others. If you can…

    Rizvan Ullah/ John Chow dot Comin SEO Blogging- 11 readers -
  • 5 reasons why websites still matter to local search in 2017

    … sites, directories and review sites — that are often viewed as proxies for the face of the franchise. Today, social media is dominating SMB attention, a survey conducted by the Local Search Association (my employer) has found. Almost 43 percent of SMBs surveyed said that it would be the media of choice if they could only select one form of online…

    Wesley Young/ Search Engine Landin SEO- 18 readers -