• Facebook will stop displaying Instant Articles within Messenger

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Land- 12 readers -
  • Optimizing your website menu for SEO

    In an ideal world, every single page of your website would be accessible from that one, site-wide website menu. But as you, as a web developer or website owner, undoubtedly know, the real world of websites is far from ideal. We struggle with multiple devices, fixed-width websites, themes that can hardly be changed without creating new problems, and so on and so forth.

    Michiel Heijmans/ Yoast- 11 readers -
  • Interview with Artem Borodatyuk @Serpstat

    Hello Marketers! In today’s interview, I am talking with Artem Borodatyuk. He is the co-founder and CEO of Serpstat, one of the leading competitor analysis tools available on the web. Back in 2006, Borodatyuk founded Netpeak, a digital marketing agency that focuses on SEO and PPC services for businesses and startups.

    Rise to the Top- 14 readers -
  • Maximizing the potential and value of your SEO team

    …Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand. Please visit Marketing Land for the full article. …

    Marketing Landin SEO- 10 readers -
  • Fake news! How to recognize bad advice in link building and SEO

    … I like to joke that whenever Moz publishes an article about links, half my clients immediately email me about it. But that’s really not too far from the truth! People with big audiences have a lot of power. But people can make mistakes — even people with strong expertise in a subject — so you do need to be careful trusting information without…

    Julie Joyce/ Search Engine Landin SEO- 11 readers -
  • Here’s your preview of what to expect next month at SMX East

    … Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing activities, this is the conference for you (and your…

    Search Engine Landin SEO- 15 readers -
  • The rise of personal assistants

    … Market disruptions are times of great stress, but they also provide great opportunity. They define new winners and losers in the marketplace. And the next major disruption is just around the corner — it’s the coming era of the personal assistants, and there are many market forces that are driving this shift. The first of these market forces…

    Eric Enge/ Search Engine Landin SEO- 12 readers -
  • How to become an SEO expert

    Do you want to make sure your site outranks your competition? Then you should learn the ins and outs of SEO and become an SEO expert yourself. Setting up a successful SEO strategy can be quite hard. Investing in your skills will definitely pay off though. After all, you yourself are the very best expert on your brand, your site, and your niche.

    Marieke Van De Rakt/ Yoast- 13 readers -
  • How to create the perfect 404 page

    Optimizing your 404 page is unlikely to top your list in terms of digital marketing priorities. However, it’s not something you should overlook or try to rush – especially if your site is frequently changing URLs. 404s (…or four zero fours if you’re in the military) are just another marketing tool – if made correctly.

    Search Engine Watch- 15 readers -
  • Why You Need a Responsive Web Design to Help Your SEO

    Modern society has now shifted from a computer/desktop focused landscape to a place where the mobile platform dominates most, if not all, of the online industry. It has only been a year since Google announced that they are moving to a more mobile-focused indexing, and the SEO landscape has never been the same.

    SEO Hacker Blog- 23 readers -