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The growth of inquiries for search engine optimization services has certainly increased over the past couple of years. In the past, businesses mostly contact SEO companies or independent consultants for help to further improve the visibility of their websites - and eventually to increase its traffic.
I’ve been working on helping a brick and mortar store build their first eCommerce site. I’ve been running roadblocks due to their lack of inventory management practices. The store manager refuses to install a POS and has never had employees track their inventory daily. In order to start training the staff to keep track of their inventory and fix some small kinks in our shipping ...
I’m Really Worried I don’t want to be one of “those people”. You know those people, who get looks like this; It disturbs me when other people make blind recommendations based upon heresy and not direct experience. But yesterday, I found myself asking “am I one of those people?!” Did You Know The All In One SEO Plugin Was Updated? I didn’t. I should have. Here’s what happened.
On April 9th, 2009, many people developed an interest in speeding up their websites, after reading a post on the Google Webmaster Central Blog - Using site speed in web search ranking. On the same day, Google's Matt Cutts published Google incorporating site speed in search rankings on his blog. These posts introduced site speed as a ranking signal that Google would be using.
It’s almost four years since I started this blog. It’s been fun. Heck, it’s been the ride of a lifetime! And here’s the bittersweet statement that I thought I would never blurt out to you. I’m not writing SEO anymore. Well at least not as much as I used to. The Balance SEO is my passion. Not exactly. It’s something somewhere inside the colossal field of SEO that keeps my clock ticking.
I have a post on Web Marketing Today about doing SEO for businesses with multiple locations. It doesn’t focus on law firms specifically, but it’s helpful information nonetheless. I’ll follow up that theme with some law-specific posts about firms with multiple locations on this blog, and I’ll also cover how to handle multiple practice areas at the same location, say, if you ...
You’ve got to feel a little sorry for anyone new to the search marketing field. On one side, they’ve got to deal with the cryptic black box that is Google. Often inconsistent, always vague, and can be unfair in their dealings with webmasters. On the other side, webmasters must operate in competitive landscapes that often favour incumbent sites, especially if those incumben ...
Creating a blog is an important step. If you are going to take it seriously, then this could be a unique experience. And if you are very good and steady, this experience might even change your life. In fact, even if there are very few bloggers who earn enough to live with a blog out there, you could be the next. As in the real world, also in the internet money does not grow on trees.
Many words found on a web page are much easier to understand given the context of the page itself, as described in a Google patent granted last week. For example, take the word "bank," which can mean a financial institution, one side of a river, or the turning of an airplane. Without the context of the word itself within the setting of a page, it's fairly impossible to determi ...
At my day job, I’ve been working on a dashboard to begin monitoring the backlink portfolio of some of our clients. The goal is to be able to provide a detailed report that takes into account our content promotion efforts as well as our clients’ natural link acquisition month by month. I’ve been using this opportunity to do my own backlink checker review.
Although content marketing has been around since the late 1800s, it is only these past couple of years that people have started to really talk about it. In the post apocalyptic Panda and Penguin world, content marketing is seen as a beacon of hope to make things right again with the internet. A place that was once ruled by spam, bad links and black hat SEO.
Normal SEO advice dictates that text in images is sub-optimal. Google can parse it, but it usually won’t: Taken from http://seogadget.com/author/richardbaxterseo/ Why rely on Google expending more processing cycles to understand your content when you could just give them the text to parse? Since most Ecommerce sites tend to be a little thin on the ground for on-page text, ...
If you have a brand new website, new pages in your website, or even a recently updated page, you can use Google Fetch to submit those pages to Google for faster indexing. When you submit a URL this way, Googlebot will usually crawl that page within a day and, if it is found to be suitable, it will be added to Googles index.
Would you like to be able to write a blog post targeting specific keywords and, within a day, be ranked on Google for a popular search term? This doesn’t happen overnight but it is possible. One thing that is extremely important is building up the domain authority of your website, which makes it much easier to rank for content.