• Google Honors Nelson Mandela With Doodle On His 96th Birthday

    Google is showing interactive animated Doodle for celebrating Nelson Mandela's 96th birthday, on July 18, 2014. The Doodle is showing below Quotes of Nelson Mandela. "No one is born hating another person because of the colour of his skin, or his background, or his religion." "People must learn to hate, and if they can learn to hate, they can be taught to love, for love comes ...

    Barry Schwartz/ Search Engine Land- 12 readers -
  • Weekly PPC Roundup: Making Up for Lost Time Edition

    Happy Friday, PPC enthusiasts! For some of you, your campaigns are winding down for the week while others are gearing up for a heavy-hitting weekend advertising boom. Whether you’re targeting a B2B or B2C audience, we have all kinds of useful tips and tidbits to share with you this week. Admit it, you missed Google! Well, they’re back and better than ever with several announce ...

    Tom Demers/ BoostBlog- 37 readers -
  • The Secret Strategies to Successful Link Building

    Lately I’ve been compiling link building techniques to share with everyone, and also a way for me to even prove that link building still has its value in spite of the growing numbers of SEOs believing that it’s dead, it’s not going to bring you to the top, and it’s better to focus on content alone.

    Pam Sallegue/ SEO Hacker Blog- 30 readers -
  • EBay: Google SEO Changes Hurt Core Business And Revenues

    Yesterday, eBay announced second quarter earnings which just beat analysts' expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset.

    Greg Sterling/ Marketing Land- 8 readers -
  • Marin Software Adds Support For Google Shopping Campaigns

    Marin Software has added support for Google Shopping Campaigns, which will become the only way to manage Product Listing Ads (PLAs) in AdWords beginning in late August. The dynamic campaigns tool in the Marin platform automates Shopping Campaign creation and optimization. Advertisers can automate bid strategies, based a number of targets such as product-specific revenue or c ...

    Ginny Marvin/ Search Engine Land- 19 readers -
  • Mobile PPC Tips & Tricks – What Works & Doesn’t

    As we all know, the mobile environment is becoming more important, and mobile PPC is a topic companies are starting to pay more attention to. At this point, there's still a lot of low-hanging fruit out there. In this article, I'll share some mobile stats to begin with, and then provide some PPC tips and tricks we've learned along the way related to mobile ad copy, mobile land ...

    Mona Elesseily/ Search Engine Land- 17 readers -
  • 15 Title Tag Optimization Guidelines For Usability And SEO.

    Title tags are one of the most important elements of on-page SEO. They are used by browser tab titles, saved bookmark descriptions, search engine result pages (SERP) and increasingly by social media sites when linking to web pages. The following guidelines will help you create optimised titles for search engines whilst providing users with concise andhttp://blog.woorank.

    WooRank Blog- 19 readers -
  • The shocking truth about SEO: it's not as complicated as you think

    As you probably know by now, SEO and PR are getting more closely related. But there is one aspect that both have always had in common, and that is that both have long been labelled a supposed ‘dark art’. PR and SEO; mysterious art forms that deal in the unknown, experts fixing things unseen, like wizards behind the curtain. It has suited both industries, to be known this way.

    Econsultancy- 3 readers -