• Google Posts now live for all Google My Business users

    … Google announced on the Google My Business blog that they are now rolling out Google Posts to all Google My Business customers. A couple weeks ago, Google moved Google Posts into Google My Business and that is where you can access it now. Go to your Google My Business account and click on “Posts” on the left hand side menu when you are in your…

    Barry Schwartz/ Search Engine Landin SEO Google- 33 readers -
  • Voice search and SEO: Why B2B marketers need to pay attention now

    … likely to be inhibited about using voice search in front of others: So here’s what we know: Executives use mobile devices to research purchase decisions. People are already using voice search in the office. Individuals with executive-level incomes are more comfortable using voice search, even in situations where others might not. All things…

    Nate Dame/ Search Engine Landin SEO- 26 readers -
  • Marketing with intent: The combined power of SEO and content

    If we can agree that the ultimate purpose of marketing is to attract attention and generate interest, then combining SEO and content marketing is a no-brainer for smart brands and marketers. SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website.

    Jim Yu/ Search Engine Watch- 26 readers -
  • 8 major Google ranking signals in 2017

    It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

    Marketing Land- 26 readers -
  • Semantic Search and SEO: Everything You Need to Know

    In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to the field of linguistics, which is related to meaning ...

    Eric Enge/ Stone Temple Consulting- 25 readers -
  • Danny Sullivan: My new role as advisor for Third Door Media

    After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty.

    Danny Sullivan/ Search Engine Land- 24 readers -
  • 3 Tricks to Rank for Multiple Keywords Easily

    Normal SEO practitioners will start their projects with keyword research which is basically them looking for targeted keywords that fit their niche. Afterward, they will try to get ranked for their target keyword. Sound familiar right? Because this is what EVERYONE is already doing. Let me tell you a little-known secret: I bet you didn’t know that you can also rank for multiple ...

    SEO Hacker Blog- 24 readers -
  • Is Content Curation Good for SEO? 11 Examples That Prove So!

    … actually boost SEO. Big time. And below you can find some case studies that prove exactly that. Content curation has tapped its way into the content marketing world to extend and empower relevant content in the online world. When done correctly, content curation gives a personal and relevant perspective to each published blog post. The curation…

    cognitiveSEOin Social SEO EMail Content- 23 readers -
  • 5 successful B2B AdWords best practices for any company

    AdWords is a brutal marketplace for many B2B businesses. There’s low search volume and high competition, resulting in extremely expensive CPCs — not good. Instead of burning your cash on expensive and ineffective ads, consider these five AdWords tweaks and strategies that any company can implement immediately. 1.

    Search Engine Land- 23 readers -
  • SEO case study: Zero to 100,000 visitors in 12 months

    … You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed…

    Search Engine Landin SEO- 23 readers -