• Google rolls out similar audiences for Search and Shopping

    Google announced the long-awaited rollout of similar audiences for Search on Monday. Similar audiences can be built from past site visitors — remarketing lists for search ads (RLSA). The company also officially announced the global availability of Customer Match targeting for Shopping campaigns. Google first teased the expansion of similar audiences from display to search-ba ...

    Ginny Marvin/ Search Engine Land- 35 readers -
  • How to optimize for voice search

    … professionals is: How do you create a content and SEO strategy for this new way to search? How to optimize for voice search Since search engines were first introduced to the mainstream in the mid-1990s, users have learned how to succinctly enter keyword phrases to find information on the internet using a PC. Unlike search keyword phrases that you type…

    Search Engine Landin SEO How To's- 27 readers -
  • 5 ways SEO experts say you should optimize for RankBrain

    Google announced and unleashed RankBrain, their machine learning ranking program, in 2015 — and digital marketers have been watching carefully ever since. RankBrain was referred to as a “top ranking factor,” which led many to ask how to optimize for RankBrain. However, it’s not really a factor like links or mobile-friendliness. You can’t optimize for RankBrain.

    Nate Dame/ Search Engine Land- 25 readers -
  • Top 25 Inbound Marketing Articles – Week of 05/05/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to build Email lists using Social Media campaigns, perform keyword research from an SEO standpoint, and secure a top position in Local Search.

    UpCity Daily Tips- 24 readers -
  • Charting Google’s Shifting Priorities in the New Local Search Survey

    For nearly ten years, the Local Search Ranking Factors report, created by David Mihm, has been recognized as the authoritative source of tactics that cause local businesses to rank highly in Google local results. Rather than attempting a statistical study or some other empirical method, Mihm decided to survey local SEO experts in order to garner feedback about which tactics w ...

    Damian Rollison/ Street Fight- 24 readers -
  • SEO vs. PPC: Pros, cons & an integrated approach

    … more volume at a better cost per lead than paid search. However, this is not the marketing Wild West it once was. New businesses can have a hard time getting started with SEO, and paid search can offer a fast track to search marketing when done correctly. For me, this all comes back to your digital marketing strategy. Understanding your…

    Search Engine Landin Paid Search SEO- 22 readers -
  • 4 critical areas to consider when performing AdWords audits

    Auditing a prospective client’s Google AdWords account is a tried-and-true sales tactic when hoping to win business. By reviewing accounts, missed opportunities may be found, while issues with campaign structure, settings and optimizations can be addressed. Many agencies have checklists and/or specific areas they review when auditing accounts.

    Matt Umbro/ Search Engine Land- 22 readers -