• Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

    For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keyword ...

    Silverback Strategies- 393 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategies- 87 readers -
  • Founder Rand Fishkin of MOZ to be forced out of his own company

    Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them shortly from them with a nice spin to it on his exit.

    Jeremy Schoemaker/ ShoeMoney- 87 readers -
  • What Should I Choose? SEO vs. PPC as a Career

    … Full disclosure: I’m writing this as a someone who is intensely passionate about SEO; I enjoy it immensely and could never imagine doing anything else. That said, I am going to give you my 99% unbiased take to help you decide which career path is right for you: SEO or PPC (or search engine marketing, SEM, as it’s also referred to). I’ve worked…

    Steve Toth/ Rise to the Topin Affiliate Paid Search SEO- 78 readers -
  • This Week In Internet Marketing 2017 01 03

    … Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your niche marketing strategy, as well as how to improve your organic listing, and optimization strategies for your paid search campaign. We’re also looking at SEO tips for 2017…

    Rise to the Topin Paid Search SEO- 70 readers -
  • How to Optimize User Experience While Maintaining a Killer SEO Strategy

    … experience. Without a solid online user experience, users will be leaving your website and this will in-turn send negative signals to search engines likes Google. Like a never-ending life cycle, online user experience and SEO work together to make sure that people get to your website and stay once they have arrived. User experience and SEO working…

    Rise to the Topin SEO How To's- 69 readers -
  • Everything you need to know about Google’s ‘Possum’ algorithm update

    For those of you wondering what “Possum” is, it’s the name we in the local search community decided to give the massive Local algorithm update that happened September 1, 2016. Phil Rozek suggested the name, pointing out that it is fitting since many business owners think their Google My Business listings are gone, when in fact they are not.

    Search Engine Land- 64 readers -
  • Building your SEO strategy in 2017: what’s most important?

    If you’re wondering what factors to consider as you build your SEO strategy for 2017, links are still the top-ranking factor for Google’s algorithm with content close behind. And high CTR is still at the core of the rankings pack as well. Earlier this year, Andrey Lipattsev, a Google Search Quality Senior Strategist, fielded questions about the top ranking factors for Google.

    Marcela De Vivo/ Search Engine Watch- 63 readers -
  • How to Teach SEO to your Staff and your Clients Simultaneously

    A large part of an SEO’s job is to teach. After all, it’s pretty difficult to have a client pay you if they don’t understand what they’re paying for. During your SEO career, you’re going to have your fair share of clients who signed up with this mindset: If my main keyword ranks #1, I will get more business.

    Steve Toth/ Rise to the Top- 61 readers -