• Google AdWords Keyword Planner Changes: Evolution of Search, or Google Being Greedy?

    For years, the Google AdWords Keyword Planner has been on of the most important tools in a digital marketer’s repertoire. Why? Understanding how people search for your business’ products or services is essential to successful search engine optimization (SEO) and paid search campaigns. Knowing which keywords are searched more often than others, and how competitive those keyword ...

    Silverback Strategies- 393 readers -
  • Founder Rand Fishkin of MOZ to be forced out of his own company

    … Founder Rand Fishkin of MOZ to be forced out of his own company Jeremy Schoemaker April 13, 2017 Post Views Today: 0 I just talked to a very reliable source that Rand Fishkin, founder of SEOMOZ / MOZ, is being forced out of his company by the board of directors. Thats the double edge sword of raising $29.1M. Expect a statement from them…

    Jeremy Schoemaker/ ShoeMoneyin SEO- 101 readers -
  • Google Search Console Update: New Property Set Capabilities

    Google recently expanded the capabilities of its property set, making additional reports available in Google Search Console. With this expansion comes new opportunities for data analysis: any verified property can now be grouped within a single property set in Search Console, allowing the aggregate data from the numerous websites or apps within a set to be pulled in a single report.

    Silverback Strategies- 89 readers -
  • What Should I Choose? SEO vs. PPC as a Career

    Full disclosure: I’m writing this as a someone who is intensely passionate about SEO; I enjoy it immensely and could never imagine doing anything else. That said, I am going to give you my 99% unbiased take to help you decide which career path is right for you: SEO or PPC (or search engine marketing, SEM, as it’s also referred to).

    Steve Toth/ Rise to the Top- 83 readers -
  • This Week In Internet Marketing 2017 01 03

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most helpful articles from across the web. We’re looking at tips to improve your niche marketing strategy, as well as how to improve your organic listing, and optimization strategies for your paid search campaign.

    Rise to the Top- 70 readers -
  • How to Optimize User Experience While Maintaining a Killer SEO Strategy

    User experience and SEO need each other. To get people to your website, you need to have a solid on-page and offpage SEO foundation. Without a solid SEO foundation, you’ll be missing out on a massive segment of users who would otherwise be finding your website organically. To keep people on your website, you need to create a strong online user experience.

    Rise to the Top- 69 readers -
  • How to Teach SEO to your Staff and your Clients Simultaneously

    A large part of an SEO’s job is to teach. After all, it’s pretty difficult to have a client pay you if they don’t understand what they’re paying for. During your SEO career, you’re going to have your fair share of clients who signed up with this mindset: If my main keyword ranks #1, I will get more business.

    Steve Toth/ Rise to the Top- 65 readers -
  • Free Keyword Research with Keywords Everywhere and Ubersuggest

    There are quite a few free keyword research tools out there. However, I think I have found a pretty awesome combination tool that makes keyword research really easy and within a few minutes you generate a giant list of keywords with some data on search volume and average CPC (cost per click). First, let’s take a look at why keyword research is import and then let’s take a look ...

    Luke Kling- 58 readers -