• How to use SEO data in your social media strategy

    Everyone understands that a good social media strategy is the holy grail for businesses; it molds the perception of a brand, carries the voice, creates the appeal, and as a result, increases revenue. There are a few fundamentals that can help enhance the strategy, but SEO, or search engine optimization, is hardly ever considered. Big mistake! Here’s why.

    Jordan Kasteler/ Marketing Land- 18 readers -
  • Adapting Your SEO Strategy When Your Business Changes

    … happen to a business is to change their marketing strategy – either for budgeting purposes, change of executives, or failure of the old strategy. One such example of a change in marketing strategy is to change their target audience. Instead of targeting a broad audience, your business might want to target a specific audience. If this is the case…

    SEO Hacker Blogin SEO- 18 readers -
  • 9 SEO tips for better Google Image search results

    While a lot of energy is being spent trying to figure out how to take advantage of the anticipated growth in emerging areas like voice search, there is a much easier search medium that seems to be underutilized: image search. According to Rand Fishkin’s analysis of Jumpshot and Moz data, image search on Google is the second most highly used search platform behind Google.

    Wesley Young/ Search Engine Land- 16 readers -
  • How Stronger SEO Helps Your Website Convert Better

    … The purpose of search engine optimization is to help your website rank highly in organic search, with the ultimate goal of gaining qualified traffic from search queries related to your business. It’s about improving visibility and attracting visitors, all without having to pay for clicks. Most people think that’s all SEO can do, but actually…

    ROI Factor Blogin SEO How To's- 16 readers -
  • Digital Marketing News: Short Attention Spans, Instagram Retargeting and LinkedIn Notifications

    The Short Attention Span Solution for Marketers (Hint: It’s Email) [Infographic] Email subscribers are spending more time reading the emails they receive. This infographic looks at email analytics over the past 6 years, and includes statistics and research on how email has evolved, how consumers interact with email and tips to optimize your emails for readers with short attention spans.

    TopRank®- 16 readers -
  • Semantic Search: What it Means for SEO in 2017

    … more, then we’ll give Google a break: You get the idea. We’ve come an awfully long way from the exact keyword matching of just a few years ago. Furthermore, all of this serves an important illustrative purpose and it’s one that matters for anyone that wants to rank via SEO in 2017. Why does it matter for brands? The technology that underpins…

    Search Engine Watchin Paid Search SEO- 16 readers -
  • 3 Things Marketing Managers Aren’t Telling Their CEO

    I am so frustrated with social media marketers. They think that Facebook is the only marketing channel, Snapchat is brand attention nirvana and spending money on influencers with 10,000 followers on Instagram is a good investment. Most people want quick wins and so the Facebook advertising tactics to amplify their brand and get attention are invested in. Nothing wrong with that.

    Jeff Bullas/ Jeffbullas's Blog- 14 readers -
  • Google Now is dead, long live ‘the feed’

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Greg Sterling/ Search Engine Land- 13 readers -
  • Amazon’s Echo Show is a ‘1.0’ device, both exciting and frustrating

    … it into a full-blown tablet, but something more touch-friendly than it is today. About The Author Greg Sterling is a Contributing Editor at Search Engine Land. He writes a personal blog, Screenwerk, about connecting the dots between digital media and real-world consumer behavior. He is also VP of Strategy and Insights for the Local Search Association. Follow him on Twitter or find him at Google+. …

    Greg Sterling/ Search Engine Landin SEO- 13 readers -
  • An update on executive changes on the editorial team

    This month, Third Door Media’s Michelle Robbins takes over as SVP of content and marketing technology, overseeing editorial direction as Editor in Chief of the three industry publications and aligning the content strategy with programming at Third Door Media’s event series, Search Marketing Expo and The MarTech Conference.

    Elisabeth Osmeloski/ Search Engine Land- 12 readers -