• Top 25 Inbound Marketing Articles – Week of 05/26/17

    Be Part of Our Roundups! For members of our Top Local Agency community, submit your marketing articles for consideration in our roundup by tagging your posts #toplocalagency on Twitter! This week’s roundup includes tips to create a strategy for cold Email Marketing, use Online Reputation Management as a marketing strategy, and increase Conversions using surveys and structured testing.

    UpCity Daily Tips- 20 readers -
  • Yoast SEO 4.8: Cornerstone content analysis

    In this release, we’re fine tuning our algorithms to give cornerstone content articles the analysis they deserve. Articles you’ve marked as cornerstone content will now be judged on a different level, so we can make sure they have the quality and authority an article like that should have. Yoast SEO 4.8 helps you write better cornerstone content articles.

    Joost De Valk/ Yoast- 20 readers -
  • A reminder about links in large-scale article campaigns

    Lately we've seen an increase in spammy links contained in articles referred to as contributor posts, guest posts, partner posts, or syndicated posts. These articles are generally written by or in the name of one website, and published on a different one. Google does not discourage these types of articles in the cases when they inform users, educate another site’s audience ...

    Google Webmaster Central Blog- 16 readers -
  • Google is extending in-market audience targeting to Search campaigns

    Google is continuing to extend its audience targeting capabilities into Search. Google announced Tuesday that In-market audiences, currently only available for Display Network and YouTube campaigns, will be coming to Search campaigns. Google shared the news in a blog post released ahead of its annual live-streamed event, now called Google Marketing Next, Tuesday.

    Ginny Marvin/ Search Engine Land- 16 readers -
  • Advanced SEO Techniques to Improve Your Site Traffic

    … Understanding and meeting your target audience’s needs can considerably increase your site’s traffic and your overall conversion rate. Evidently, there are thousands – or even millions – looking for your website, even if you do not know it. It is your job to help them look for your site in an easier and more efficient manner, and the only way…

    SEO Hacker Blogin SEO- 16 readers -
  • AdWords gets Google Optimize & Google Surveys 360 integrations

    New Google Surveys 360 and Google Optimize integrations in AdWords were among the news announced at Google Marketing Next on Tuesday. Optimize With the Optimize integration, advertisers will be able to create and test landing pages tailored for specific campaigns, ad groups or keywords. For example, a travel site could customize a landing page for the query “family friendly h ...

    Ginny Marvin/ Search Engine Land- 16 readers -