• Guide to Facebook Advertising for Big Brands

    April 27, 2017 Too many people still think that PPC is just about paid search. Well, paid social is more and more quickly on the rise and if your brand isn’t utilizing Facebook and its strategies, you will be left behind. No one likes to show up on a platform 6 months late with outdated strategies and a skyrocketing CPC, am I right? While many brands create pages, and run ...

    PPC Hero- 9 readers -
  • Gear Up for a More Powerful Online Presence

    Hey there! Before we get rolling, remember that if you’ve been thinking about moving your site to StudioPress Sites, this is the time. Because we love to make your life easy, we’ll move your existing WordPress site over for free. And because we love to let you try stuff without stress, we’ll also give you your first month for free.

    Sonia Simone/ Copyblogger- 10 readers -
  • 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers of images, video and carousel ads.

    Nanigans- 8 readers -
  • How to Use Social Media to Hype Your Product Pre-Launch

    You’re excited about the release of your new product. It’s going to the change the world and everyone is going to love it. You’re thrilled and you want people feel the same. So let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there. 6 ways to generate buzz for a product release 1.

    Hootsuite- 10 readers -
  • How to Compete in Facebook Ads

    If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...

    Brett Mchale/ WordStream- 11 readers -
  • If You Can’t Beat ‘Em, Join ‘Em

    A running joke I have with my friends is that I am fueled by caffeine and Wi-Fi. If I have these two items in place, it really can’t be all that bad. If I have neither, I’m probably not going to be very functional. Truth be told, I live a lot of my life on the Internet — both on my computer and on my smartphone — and I spend a little too more time on social media than I care to admit.

    Michael Kwan/ John Chow dot Com- 10 readers -
  • Facebook begins retargeting potential travelers with ads featuring flight info

    Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might land in your Facebook or Instagram feed. Facebook has begun retargeting people looking to travel with airfare-promoting ads, the company announced on Thursday. Called Dynamic Ads for Travel for Flights, the program extends to airlines the same industry-specific retarget ...

    Marketing Land- 17 readers -
  • Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

    Merchant: The Bug & The Bear Bakeshoppe Location: “Chicagoland”, Illinois Platforms: Facebook, Instagram, Thumbtack, Vistaprint Digital Bottom Line: Local Facebook groups can be a valuable resource for businesses looking to target consumers in specific neighborhoods or communities. What does it mean to run a local business without a local storefront? For Melissa Brogan ...

    Stephanie Miles/ Street Fight- 12 readers -
  • A Streamlined Video Production Process for YouTube

    Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time.

    Ian Cleary/ RazorSocial- 11 readers -
  • How to Create a Social Media Marketing Content Plan in 7 Steps

    Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business.

    Social Media Examiner- 19 readers -
  • Link Building Tips For Any Size Business: Q&A With Joe Youngblood

    Link building is a constantly evolving SEO strategy. What used to be white hat techniques has now for the most part become black hat, leaving very few white hat options still around. This means SEO’s need to get creative when it comes to link building and expand outside the realm of just asking for guest posts.

    AuthorityLabs- 15 readers -
  • 5 Clever Goal-Focused Facebook Campaign Ideas

    There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.

    Simply Measured- 13 readers -
  • Five Ways You Can Use Social Listening Data for Better Marketing

    …, and highlight issues. This data can be isolated by individual social platforms, so you can understand which channels your audience is most active on and prioritize future efforts. Social media has changed the way marketing is done. It has become imperative for brands to understand what consumers say about them, how it affects brand perception…

    Simply Measuredin Social- 16 readers -
  • Should I Be Running Ads on Twitter?

    … are wondering how long Twitter has left. For marketers, a different question rears its head. Should I still advertise on Twitter? The answer is a resounding “no” for many of us. And that makes sense. Even if we set platform longevity aside, Twitter ads have proven to be more expensive than their counterparts on Facebook, Instagram, or even Pinterest…

    Portent, Incin Social- 11 readers -