• 5 Easy Ways to Skyrocket Office Productivity

    We all experience some highly unproductive days at work. Sometimes there are just too many distractions which cause us to lose focus. Other times, we just do not have the motivation to finish certain tasks, so we procrastinate. Either way, such mishaps take a huge toll on the company we work for as well as our own personal work ethic.

    Jeffbullas's Blog- 26 readers -
  • Can Facebook Contend in Local Search?

    … A term often invoked at the intersection of Facebook and local is “sleeping giant.” After launching several products that flirt with local search and discovery — Places, Graph Search, Nearby etc. — the giant remains mostly at rest. Facebook Local, rebranded from Facebook Events, is the latest foray into location-based user engagement. Already…

    Michael Boland/ Street Fightin Social Facebook- 12 readers -
  • 5 Purpose-Driven Companies Making an Inspiring Splash on Social Media

    … offering “the best” product or service. Instead, it’s the purpose behind the creation and execution of those best-in-class products and services that drives success for all involved. Of course, social media marketing is playing a major role in spurring awareness, engagement and action around what purposeful companies are all about. From breathtaking…

    TopRank®in Social- 11 readers -
  • Snapchat is trying to make inroads with advertisers in China

    … role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware. The role of the international strategy manager is to “become an evangelist for Snapchat ad products in the China media community, including through direct meetings with advertisers, marketing events and trainings…

    Yuyu Chen/ Digidayin Social- 18 readers -
  • Using Micro-Communities to Boost Organic Reach on Social Media

    As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? The rise of dark socia ...

    Hootsuite- 15 readers -
  • Gun trade alive and well on Facebook

    … Did you know that you used to be able to buy guns on Facebook? Not from licensed gun dealers but from individual gun owners who could sell their guns to other users without conducting a background check. That was until early 2016 when under pressure from parents groups when Facebook placed an outright ban on their platform of any kind of gun…

    Greg's Cornerin Social- 9 readers -
  • 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

    Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to offer.

    Larry Kim/ WordStream- 11 readers -
  • Listen up, Freelancers: In Influencers We Trust!

    Influencer marketing might seem to most people like a relatively new idea and a product of contemporary marketing methods and strategies, but in truth, influencers have been around for a long time. When someone uses a term “influencer” we usually think of a well-known blogger, YouTuber, or marketing analyst, but an influencer can be anyone who influences the public opinion – t ...

    Relevance- 7 readers -