• Brand Storytelling 101: 6 Must Have Content Elements

    Do you have a brand story that you share with people who come in contact with your brand? A story that serves as the connective tissue and foundation representing the who, what and why your brand exists on this planet today? Your brand story should be the thread which connects your value proposition, team, vision, mission, and purpose with your customers, potential customers, audience, commu.

    Pam Marketing Nut- 18 readers -
  • Making PR More Measurable

    … marketing platforms, the Internet has made measurement not only feasible but an essential part of PR’s relevancy. Here are four ways to make PR activities more measurable: Promote Earned Media Through Social Media: Regardless of whether you are marketing in a B2B or B2C environment, social media is vital. For B2B companies, the benefit is a bit less…

    Relevancein Social- 20 readers -
  • How Musicians Can Make Social Media Great Again

    … get through a news day without hearing about another contentious tweet from Mr. Trump. While you may be tempted to delete your social media accounts and go live in the woods, we have good news for you: there’s a still a lot of great, interesting stuff being posted on Twitter by visionary artists who believe in speaking truth to power and standing…

    The Blog Heraldin Social How To's- 9 readers -
  • Influencers beat out brands as early adopters of Instagram polling

    Earlier this month, Instagram rolled out an interactive sticker within Stories that provides users with the opportunity to poll their audience. Though fashion and beauty brands have been slow to adopt the new feature, influencers have been quick to experiment with it to better engage with their audiences.

    Digiday- 12 readers -