• How to create video that works for social media

    … and brands. While it shows just how important it is to have video in your content mix, it also shows how hard it is to penetrate the social video universe. Here are a few things you need to consider if you’re creating video for social media: 1. You have to earn the right to disrupt people Let’s be honest, and as much as most brands would like…

    Lush Digitalin Social How To's- 11 readers -
  • B2B vs. B2C: What’s the social strategy?

    Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to consumers or businesses, social platforms can return strong ROI when you have the right strategy. People-based advertising A core draw of social advertising for B2C and B2B advertisers is ...

    Marketing Land- 20 readers -
  • Timeline: Google’s ongoing efforts to address brand safety on YouTube

    As adoption of programmatic and retargeting ad buying has grown, brand safety — while certainly a concern — has often taken a back seat to reach and the ability to follow customers and site visitors no matter where they went on the web. However, in March 2017, brand safety took on a new sense of urgency in the advertising community after ads were reported showing next to extr ...

    Ginny Marvin/ Marketing Land- 11 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    I just flew back to Boston, MA, from Anaheim, CA, so I had a lot of time to think about all of the things that I learned by attending (and speaking) at two-days of back-to-back sessions in VidCon’s industry track. Now, I toyed briefly with creating one of those BuzzFeed-style listicles: “The 29 nuggets of news that you missed by not attending VidCon 2017.

    Greg Jarboe/ ReelSEO- 22 readers -
  • Cold Calling in 2017

    … One of the most used terms in the sales and marketing world over the last 7 years has been Inbound Marketing. More companies have been putting less emphasis on traditional marketing and sales strategies like print, email marketing and cold calling to focus on things like social media and blogging. Whether or not this has been the most…

    Apex Virtual Solutionsin Social EMail- 9 readers -
  • Cuebiq Partners With GeTui for Chinese Retail Data

    Location data provider Cuebiq just got access to a significant resource for gathering insights on consumer behavior in China. This morning the company announced it has entered into a partnership with GeTui, a Hangzhou-based mobile internet, push-notification service provider to nearly one billion devices.

    Street Fight- 17 readers -
  • 7 TED Talks to Make You a Better Social Media Marketer

    TED Talks are a great way to learn about new developments in your industry and smarter ways of working. I spent 10 hours hunting down the best TED Talks for social media marketers—so you don’t have to. In this post, you’ll find TED Talks that will teach you how to: Make your ideas spread (from one of the world’s best marketers) Understand why certain types of video go vi ...

    Hootsuite- 12 readers -
  • Social media engagement is a lousy metric

    … and hundreds of thousands of likes, tweets, and mentions. Many of these “regulars” have become extremely close friends. But I’ve been doing this long enough now to see a pattern in terms of relationships and commerce. My business has increased steadily for a decade, entirely built on content marketing. But 95 percent of the time when somebody hires…

    {grow}in Social- 11 readers -
  • How to Optimize Your Facebook Page for Product Sales

    Do you want to sell on Facebook? Wondering how to increase product sales without investing in Facebook ads? In this article, you’ll discover how to organically optimize your Facebook page for more sales. by Ana Gotter on Social Media Examiner. #1: Choose the Right Facebook Page Type and Category Every business is different, and how you optimize your Facebook page for sal ...

    Social Media Examiner- 14 readers -