• 4 Essential Retail Advertising Strategies for Facebook Canvas Ads

    … Ecommerce mobile ad spend is surging as retailers everywhere realize the purchase-driving power of targeting users on smartphones and tablets. How can advertisers make the most of this massive mobile mindset? Facebook’s canvas ad unit is the perfect way to reach mobile audiences through a full-screen visual experience that combines the powers…

    Nanigansin Social- 11 readers -
  • How to Use Social Media to Hype Your Product Pre-Launch

    You’re excited about the release of your new product. It’s going to the change the world and everyone is going to love it. You’re thrilled and you want people feel the same. So let’s make sure your product doesn’t just launch, but blasts off into the space. Here are six tips on how to use social media to get there. 6 ways to generate buzz for a product release 1.

    Hootsuite- 12 readers -
  • How to Compete in Facebook Ads

    If you enter into Facebook advertising with the mindset that it’s a self-driving car and you can take a nap in the backseat covered in Cheetos while it delivers you exactly where you want to be…you’re terribly mistaken. Unfortunately for the couch potato marketers of the world, if you want six-pack abs, you’re going to have to put in a little bit more work than that one day a ...

    Brett Mchale/ WordStream- 13 readers -
  • If You Can’t Beat ‘Em, Join ‘Em

    A running joke I have with my friends is that I am fueled by caffeine and Wi-Fi. If I have these two items in place, it really can’t be all that bad. If I have neither, I’m probably not going to be very functional. Truth be told, I live a lot of my life on the Internet — both on my computer and on my smartphone — and I spend a little too more time on social media than I care to admit.

    Michael Kwan/ John Chow dot Com- 11 readers -
  • Case Study: Bake Shop Owner Finds Customers in Local Facebook Groups

    Merchant: The Bug & The Bear Bakeshoppe Location: “Chicagoland”, Illinois Platforms: Facebook, Instagram, Thumbtack, Vistaprint Digital Bottom Line: Local Facebook groups can be a valuable resource for businesses looking to target consumers in specific neighborhoods or communities. What does it mean to run a local business without a local storefront? For Melissa Brogan ...

    Stephanie Miles/ Street Fight- 15 readers -
  • A Streamlined Video Production Process for YouTube

    Have you procrastinated about creating video content for YouTube? Or…. …you have created video content but feel that it’s a really time-consuming process and it’s hard to deliver video content consistently? You’re not the only one! I had the same problem and I put off creating video content for a long time.

    Ian Cleary/ RazorSocial- 13 readers -
  • How to Create a Social Media Marketing Content Plan in 7 Steps

    Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business.

    Social Media Examiner- 23 readers -
  • Link Building Tips For Any Size Business: Q&A With Joe Youngblood

    Link building is a constantly evolving SEO strategy. What used to be white hat techniques has now for the most part become black hat, leaving very few white hat options still around. This means SEO’s need to get creative when it comes to link building and expand outside the realm of just asking for guest posts.

    AuthorityLabs- 17 readers -
  • 5 Clever Goal-Focused Facebook Campaign Ideas

    There are an infinite number of social media goals: increased brand awareness, a bigger, more competitive social media community, getting more prospects into the consideration phase, inspiring advocacy, straight-up generating leads and sales…the list goes on. If you don’t have a goal, you don’t have a path to meet and exceed that goal.

    Simply Measured- 15 readers -
  • Five Ways You Can Use Social Listening Data for Better Marketing

    We plan our best campaigns, but what really makes up a consumer’s mind is not your owned content—it’s recommendations from their social networks. Deloitte’s 2017 Digital Democracy Survey studies how technology is changing consumer behavior and attitude, impacting businesses. The survey found that social media recommendations matter.

    Simply Measured- 18 readers -
  • Should I Be Running Ads on Twitter?

    To say Twitter is in a rut may be the social media understatement of 2017. The company struggles to make money, despite having 320 million actively engaged users. Stock is down 16% in Q1 2017. Executives, who appear to see the writing on the wall, are leaving millions of dollars of stock on the table to abandon ship. Rightfully, many users are wondering how long Twitter has left.

    Portent, Inc- 12 readers -