• Snapchat is trying to make inroads with advertisers in China

    … role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware. The role of the international strategy manager is to “become an evangelist for Snapchat ad products in the China media community, including through direct meetings with advertisers, marketing events and trainings…

    Yuyu Chen/ Digidayin Social- 18 readers -
  • Using Micro-Communities to Boost Organic Reach on Social Media

    … As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach…

    Hootsuitein Social- 15 readers -
  • Gun trade alive and well on Facebook

    … Did you know that you used to be able to buy guns on Facebook? Not from licensed gun dealers but from individual gun owners who could sell their guns to other users without conducting a background check. That was until early 2016 when under pressure from parents groups when Facebook placed an outright ban on their platform of any kind of gun…

    Greg's Cornerin Social- 9 readers -
  • 3 Strategies to Make Your Facebook Custom Audiences 3X More Effective

    Custom audience targeting is the crown jewel of Facebook Ads. Nothing else in our arsenal of ad targeting weapons comes remotely close to custom audiences in terms of raw ad-targeting power. Sadly, though, most of the Facebook advertiser accounts I audit fail to realize the full power that Customer Audiences have to offer.

    Larry Kim/ WordStream- 11 readers -
  • Listen up, Freelancers: In Influencers We Trust!

    Influencer marketing might seem to most people like a relatively new idea and a product of contemporary marketing methods and strategies, but in truth, influencers have been around for a long time. When someone uses a term “influencer” we usually think of a well-known blogger, YouTuber, or marketing analyst, but an influencer can be anyone who influences the public opinion – t ...

    Relevance- 7 readers -
  • 3 Unusual Content Marketing Approaches That Actually Work

    My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way.

    TopRank®- 19 readers -
  • How to Improve Your Facebook Video Watch Time

    … Does your business use Facebook video? Do you want more people to watch your videos all the way through? In this article, you’ll discover how to set up a Facebook ad campaign that generates longer Facebook video watch times. #1: Upload Your Video to Your Page’s Video Library Many marketers upload their video directly into [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin Social How To's- 30 readers -
  • Facebook Wants You to Trust & Optimize Ads with Just Two Metrics

    Facebook is making a concerted effort to get all advertisers using only two metrics: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes.

    Portent, Inc- 14 readers -
  • Target Your Ads Towards Households On Facebook

    Reducing ad-spend waste and targeting advertising dollars to the purchasing decision-makers in a household is no longer beyond the reach of marketers. Introducing Household Audiences ...

    Starmark- 8 readers -
  • Killer demand gen strategy, Part 3: Facebook advertising

    … If you’ve been keeping up with this series, you’ve got your audience defined and designed creative to match. You’ve constructed smart Google Display Network campaigns to get those users pouring into your funnel. Now let’s talk some of the most powerful targeting capabilities of all. In addition to advertising on the GDN, Facebook is a platform…

    Search Engine Watchin Social- 10 readers -