• 5 Tools to Measure Instagram Hashtag Performance

    Do you use hashtags in your Instagram posts? Wondering which hashtags resonate best with your target audience? Choosing the right tool to analyze Instagram hashtag performance makes it easier to achieve your goals. In this article, you’ll discover five tools to evaluate the performance of your Instagram hashtags. by Krista Wiltbank on Social Media Examiner.

    Social Media Examiner- 17 readers -
  • Interview with David Braun @TemplateMonster

    With over 22,000 design templates and 20 million paying customers, TemplateMonster is one of the largest web design marketplaces on the Internet. While there are tons of similar services out there, TemplateMonster was one of the first companies to introduce ready-made templates and themes into the market. And at the center of TemplateMonster’s success is their CEO David Braun.

    Rise to the Top- 26 readers -
  • As Facebook grows, brands say it’s gotten more complicated to work with

    …, the platform has become more confusing to work with as it has expanded, and often pushes its own agenda. The marketer said that one Facebook sales rep will sell to one group at the company, while another will sell something to another. Often the result is that the marketing department will spend more money because it doesn’t have a cohesive strategy…

    Shareen Pathak/ Digidayin Social- 11 readers -
  • What MailOnline has learned from using header bidding through Facebook

    Header bidding, which lets multiple ad tech companies compete for publishers’ inventory simultaneously, has improved publisher yields, but it also has its limits. The MailOnline has been using Facebook’s recently launched header-bidding solution to access advertisers coming through Facebook’s Audience Network for the past six months, but it is keen to see how Facebook will ext ...

    Digiday- 10 readers -
  • CP+B launched an internal social network to improve employee communication

    Crispin Porter + Bogusky staffers couldn’t help but share updates from a video shoot at a roller-skating rink in Richmond, Virginia, this week. But instead of sharing updates on Facebook, Instagram or Snapchat, they were posting to the company’s internal social network, known as Yo-Now. Yo-Now (no relation to Yo, the once-famous social network app) is the latest effort by the ...

    Tanya Dua/ Digiday- 16 readers -
  • What Your Brand Can Learn from the Unicorn Frappuccino’s Social Media Impact

    Unicorn-themed products have popped up everywhere. The term “unicorn” has been used an average of 29,266 times daily on social within the past 30 days alone. When people came up with unicorn-themed food, it was only a matter of time before Starbucks, a brand which has taken social marketing to a new level, came out with a drink to leverage this trend.

    Simply Measured- 14 readers -
  • Facebook Instant Articles: ‘The effort-to-revenue ratio wasn’t there’

    Welcome to the newly rebranded Digiday+. We’ve changed our identity from Pulse to better reflect the value proposition of our membership program. What’s on offer is Digiday and more — exclusive content, original research and intimate events. Facebook Instant Articles in the spotlight I’m spending this week and next in Europe, starting with our Digiday Programmatic Summit in I ...

    Brian Morrissey/ Digiday- 10 readers -
  • What Do You Do When Your Live Video Sucks?

    Have you ever published a blog post or status update, or video and then realized it was terrible? Maybe not the content, but the format or presentation of the content? What do you do? How do you handle it? In the case of live video, on Facebook, for example, you may not know the video sucked until after the fact. Like the video below. I’m sharing with you to share a lesson and a point.

    Denise Wakeman/ Denise Wakeman- 13 readers -
  • An Introduction to Split Testing on Facebook

    … Via John Towner One of the most exciting additions to the Facebook UI in 2016 was the ability to conduct clean A/B/C tests using Split Testing. Prior to this update, designing tests was somewhat complicated in setup: multiple ad sets had to be created, you couldn’t ensure an even ad rotation, and there was no definite way […] The post An Introduction to Split Testing on Facebook appeared first on 3Q Digital. …

    3Q Digitalin Social- 13 readers -
  • What to Pin to Pinterest in May

    In this post, we look at the Pinterest Pins that performed best last May to help you understand what you should be Pinning this month. We analyzed all of the Pins from Tailwind members from May of last year and Pinned the ones that received the most Repins to our 11 “trends” boards – one board for each of the 11 most popular Pinterest categories.

    Melissa Megginson/ Tailwind Blog- 11 readers -
  • 5 ways to monetize your social media followings

    … Social media has not only revolutionized the way that people communicate and stay in touch; it has completely transformed business and marketing practices as a whole. Over the past five years, social media websites have become some of the largest and most meaningful pieces of the digital marketing puzzle. While many still maintain that social…

    Jordan Kasteler/ Marketing Landin Social- 15 readers -