• Tools and Technical Tips for Optimizing your Content Marketing Results

    There’s no better way to drive massive traffic to your website than consistently creating amazing content. Marketers know this, brands know this, and that’s exactly why the competition for first page search engine rankings is now fiercer than ever before. Everybody is producing content to gain targeted traffic and get their brand known! So how do you stay ahead of your compe ...

    Ian Cleary/ RazorSocial- 9 readers -
  • How to Use Polls in Instagram Stories

    … Looking for ways to encourage your audience to interact with you on Instagram? Want to get more feedback from your audience in a direct way? In this article, you’ll discover how to create a poll in Instagram Stories and how to monitor the results. How to Create a Poll The polling feature is only available [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin Social How To's- 12 readers -
  • Facebook looks to emerging markets for streaming rights to sports

    … Facebook isn’t ready to make a high-profile bid for major sports like basketball, football or soccer in established markets, but it’s eyeing up rights in emerging markets. One interesting example is Facebook’s move trying to convince UEFA’s media bosses to let it live stream Champions League games in countries where they aren’t shown on TV. Both…

    Digidayin Social- 18 readers -
  • As Facebook Live video dreams fade, publishers look again to Twitter

    Some publishers have been disappointed with Facebook Live video, but they are hopeful as Twitter embraces the format. Twitter has been getting into live video in a big way. It’s already live streamed events and announced a streaming video service with Bloomberg Media, in addition to other live news, sports and entertainment programs from content creators including BuzzFeed, Vo ...

    Lucia Moses/ Digiday- 17 readers -
  • How The New York Times, BuzzFeed and others stack up in video

    For good or ill, 2017 will be synonymous with the pivot to video. Over half a dozen publishers laid off editorial staff this year to free up more resources for video. Some observers see the pivot to video as a panic move, but they are a sign of where the industry is going as it hunts for high CPMs: 80 percent of the publishing executives Digiday surveyed last month disclosed t ...

    Digiday- 22 readers -
  • BNR 161: Should brands take a stand on social issues?

    … by Chris Smoje to talk about customer service as a marketing tool. And in this episode they took a close look at thought leadership. Like what you’ve heard? Please subscribe and leave us a review on iTunes. The post BNR 161: Should brands take a stand on social issues? appeared first on Lush Digital Media. …

    Lush Digitalin Social Content- 11 readers -
  • I Tried Instagram Automation (So You Don’t Have To)

    Type “How to get more Instagram followers” into Google search and you’ll find a lot of media and blogs, including our own, offering tips and tricks for how to grow your community. You’ll also probably find a lot of content about paying for new followers. Most people see these as the only two options for succeeding at Instagram: figure it out, or shell out.

    Hootsuite- 34 readers -
  • 7 Advanced Twitter Marketing Tips to Boost Your Visibility

    … What started out as a social networking site where fans could follow celebrities, post updates and interact with each other has evolved to become a marketing platform. Yes! I’m talking about Twitter, the social media platform with over 328 million active users, ranked the ninth largest social network in the world. Twitter is a great marketing…

    Relevancein Social- 12 readers -
  • How to Use Facebook Cover Videos: Inspiration for Marketers

    … Interested in setting up a Facebook cover video on your business page? Wondering how others are using cover videos on Facebook? In this article, you’ll find best practices and ideas for using Facebook cover videos on your Facebook page. Familiarize Yourself With Facebook Cover Video Specs According to a recent survey, 60% of consumers watch [...] This post first appeared on . - Your Guide to the Social Media Jungle …

    Social Media Examinerin Social How To's- 10 readers -
  • Tips On How To Create A Memorable Brand Name

    … A catchy business name is an important aspect of holding any business. Therefore, its development should be approached seriously, regardless of whether you are opening a new company that is just to gain a foothold in the market, or expanding the existing one. The final result of professional branding has an appropriate look on all products…

    The Next Scoopin Social- 13 readers -
  • 7 Ways to Use Data Successfully in Your Email Marketing

    Email marketers are well-aware of the importance of data-driven triggered emails, such as welcome and cart-abandonment messages. And we know how to leverage data like recipients’ names and interests. But some email marketers are discovering ways to use data in new and different ways. “Used strategically, data can help you get smarter with your marketing,” writes Ritika Puri at WordStream.

    Movable Ink Blog- 18 readers -
  • Brand Storytelling in a Nutshell: 10 Foundations of Success

    It's not news that people buy from people or that business and life are about personal, human relationships. People have been buying from other people, communicating with other people and connecting with other people for years, decades and centuries. It's in our DNA to want to connect with other human beings who believe in the same things we do.

    Pam Marketing Nut- 15 readers -
  • The truth is most marketers are OK with the duopoly

    The Digiday Agency Summit is coming up, and we just opened up a few complimentary spots for qualified agency execs to attend. Want to join us? Apply here. It’s a time of pragmatism, not panic, in advertising. The Facebook-Google duopoly is resisting pressure to topple its walled gardens, and marketers for the most part are making peace with that.

    Digiday- 14 readers -