• The Top 26 Social Media KPIs Marketers Can’t Ignore

    How do you measure social? If you’re a social media marketer, it’s pretty much guaranteed that your boss has asked you to provide results showcasing your efforts. You might have initially been baffled as to how you would measure values such as awareness, what your customers think of your brand, or how your efforts are impacting the bottom line, but thankfully this is where KPIs ...

    Hootsuite- 26 readers -
  • Why Brands Need to Own the Moment on Social Media

    With the current obsession with Netflix—42.5 billion hours last year to be exact—there is a fear in marketing and entertainment that we have stopped living in the moment. Does real-time marketing then still produce results on social? The short answer is yes. The long answer is YASSSSS! We’re actually creating more moments. And the Great Internet War of 2016 will be fought over live events.

    Hootsuite- 26 readers -
  • Finalists: Top 10 Social Media Blogs 2016

    We received over 300 nominations for our seventh-annual Top 10 Social Media Blogs contest (the blogosphere’s biggest contest for social media blogs)! As in the past, the list of 20 finalists has some returning reader favorites and some new titles for our judges to consider. The Judges Our judges include Ann Handley (chief content officer for MarketingProfs, author of the boo ...

    Lisa D. Jenkins/ Social Media Examiner- 49 readers -
  • Retailers: Twitter is the ‘left-behind’ platform

    …, which sells beauty products, has used Twitter both for service and transactional communication, but also experimented with every facet of its paid product: promoted posts, follower acquisition plans, lookalikes and “buy nows.” And right now, the brand doesn’t see the returns. “The efficiencies are at a level that just don’t justify it,” said Erin…

    Shareen Pathak/ Digidayin Social- 17 readers -
  • The 5-Minute Social Media Competitive Analysis

    … Monitoring your competitors isn’t enough–you need to sit down and analyze the data. Here's how you can conduct a social media competitive analysis. The post The 5-Minute Social Media Competitive Analysis by @bberg1010 appeared first on Search Engine Journal. …

    Search Engine Journalin Social- 6 readers -
  • 8th Annual Shorty Awards: Vote for Your Favorite Social Media Influencers

    The nominees for the 8th Annual Shorty Awards, recognizing the best content and influencers on social media, are in. In addition to including the usual social media platforms — Facebook, Twitter, YouTube, Vine, Instagram and Tumblr — this year Periscope is being included for the first time. With the growing influence of social on TV and vice versa, the Shorty Awards are als ...

    AllFacebook- 12 readers -
  • The Role of A Digital Agency While Growing Your Business

    The digital world and the customers in it are changing, and no one knows this more than a company’s marketing department. Marketers now require solidified skills and understanding of the digital world more than ever before, and senior managers in growing companies need to surround themselves with advanced digital expertise.

    ROI Factor Blog- 51 readers -
  • Facebook ads in Q4 2015 – data, trends, and Instagram’s rollout

    Facebook ads in Q4 2015 – data, trends, and Instagram’s rollout Posted: 01.26.2016 In advance of the Facebook Q4 Earnings Report, we compiled data from our own coffers to share with advertisers everywhere. Here are four pieces of Facebook advertising data we got from analyzing a sample of our client accounts in Q4 2015: Instagram (rolled out to all advertisers) has cheaper ...

    Hillary Read/ 3Q Digital- 14 readers -