• Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

    … Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Study: CPG shoppers prefer Facebook over Twitter for brand interaction

    A new study by G/O Digital detailing shoppers’ habits with consumer-packaged goods (CPG) brands shows that shoppers polled turn to Facebook more often than Twitter when it comes to engaging with food and beverage companies. The study found that 55 percent of moms and 47 percent of dads surveyed believe that Facebook is the most efficient social channel to converse with brands.

    Justin Lafferty/ Inside Facebook- 11 readers -
  • Why There is Only One Way to Do Social Media

    … media in a nutshell 5 Reasons why you need to stop searching for the social media easy button Why you must know your audience deeply Why setting goals and objectives is unique to each brand and business How to put the “you factor” into your marketing and business for increased results Finding your unique value for your audience and community…

    Pam Marketing Nutin Social Facebook Twitter- 9 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    How many visual assets does your organization have? We're talking all visual content—videos, artwork, photographs, diagrams, animations, infographics... The list goes on. The number could run into hundreds of thousands worldwide, but what counts is how well those assets are managed. The impact of not being clear about what visual assets exist and where they are located (as w ...

    MarketingProfs- 12 readers -
  • 79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

    Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study. July 2014 research by BabyCenter found that 79 percent of moms use their smartphones to connect to social media platforms such as Twitter and Facebook on a daily basis.

    Shea Bennett/ AllTwitter- 3 readers -
  • Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]

    With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes – you are left with a variety of ways to reach your consumers. Maybe you’re already doing some social advertising (good for you ...

    Jamie Newton/ PPC Hero- 7 readers -
  • The Cure to CMOs’ Top 3 Concerns: Smarter Content Marketing

    Content Marketing, Earned Media, Owned Media What keeps CMOs up at night? According to a recent survey from Korn Ferry, via MarketingCharts, the top three answers are: Creating sustainable and engaging customer relationships and improving the customer experience Taking advantage of digital trends in social and mobile Demonstrating marketing’s ROI The good news is each of these three top co.

    Amanda Walgrove/ Relevance- 15 readers -
  • UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

    Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer. UK social network ad spend is forecast to reach £761 million through 2014, representing 10.5 percent of all UK digital ad revenues – a 5 ...

    Shea Bennett/ AllTwitter- 9 readers -
  • Twitter Raises $1.8 Billion After Strong Demand for Notes

    … Twitter has raised $1.8 billion in the convertible notes offering it announced last week, slightly more than the $1.5 billion we reported on Friday, after higher than anticipated demand. In the official filing, Twitter states that $900 million has been raised in five-year notes due 2019 at an interest rate of 0.25 percent per year, and $900…

    Shea Bennett/ AllTwitterin Social Twitter- 3 readers -
  • The 10 Most Popular People on Twitter [STATS]

    Katy Perry, who became the first person to reach 50 million followers in January of this year, maintains her position as Twitter’s most-followed individual, with a lead of more than two million followers over second-placed (and former number one) Justin Bieber. No changes in the order of the top 10 this month – however, both Perry and President Obama have gained about 1.

    Shea Bennett/ AllTwitter- 4 readers -
  • This Twitter vigilante is calling out mediocre promoted tweets

    The world of branding has another vigilante. Enter @SocialLandlord, an anonymous Twitter account from a creative agency employee that is punishing brands that send out bad promoted tweets by replying to them — because every time an advertiser sees “engagement,” in the form of an RT, reply, favorite or click, they get charged.

    Shareen Pathak/ Digiday- 5 readers -