• The Disconnect Between Marketers and IT Buyers

    … was based on data from a survey of 136 tech marketers and 450 IT buyers from various company sizes and countries (71% based in North America; 24%, EMEA; 5%, APAC). Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also…

    MarketingProfsin Social Google Twitter YouTube- 5 readers -
  • Does Everything Happen for a Reason?

    0 Flares 0 Flares × Did you miss the beginning of my big tell-all? Over on the Creating Fame blog, I’ve been spilling big time about the long, weird road that took me from unemployed and clientless to being, you know, the me that’s writing this post! Check out this teaser for the final episode, Epsiode 8, then click on over to the Creating Fame blog to see what happens next! 2013 was my big .

    Laura Roeder/ LKR Social Media- 5 readers -
  • Facebook Messenger Is Now Used by 38% of Global Mobile Audience

    Facebook's decision to remove messaging functionality from its main mobile app and require people to download its Messenger app seems to be paying off, according to recent data from GlobalWebIndex. Some 38% of the global mobile audience outside of China is now using Facebook Messenger each month, the analysis found.

    MarketingProfs- 3 readers -
  • REPORT: Facebook Messenger Is the Top Messaging App in the U.S.

    Despite all of the unhappiness about being forced to use Facebook’s Messenger and security concerns over the permissions required by the application, it remains the most popular messaging app in the U.S., according to a recent report by Parks Associates. According to Parks Associates, 53 percent of messaging app users are on Messenger, followed by Skype, at 45 percent.

    David Cohen/ AllFacebook- 9 readers -
  • 12 free email marketing templates for small businesses

    We love email marketing here at Econsultancy. It may not be the hippest, sexiest method of driving traffic to your business but by gosh it works. However if it’s the early days of your company you may assume that email marketing is something you might do further down the line, once you’ve grown bigger than a fold up desk in your basement.

    Christopher Ratcliff/ Econsultancy- 8 readers -
  • Sheryl Sandberg on Atlas: ‘The Old Systems Don’t Work’

    … Facebook chief operating officer Sheryl Sandberg was in New York for Advertising Week 2014, where she spoke at the Brainstorm TECH marketing dinner at Mario Batali’s Del Posto restaurant, presented by Fortune, devoting much of her time to discussing the revamped Atlas ad platform the social network introduced Monday at Advertising Week…

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Why There is Only One Way to Do Social Media

    … businesses of all size integrate social media into the DNA of their business, connect with target audiences to nurture authentic customer relationships. 15+ years experience working with Fortune 500, Franchised corporations with 4000+ local franchises to entrepreneurs and startups! …

    Pam Marketing Nutin Social Facebook Twitter- 9 readers -
  • 10 Tips for Managing Your Visual Content (Without Going Crazy)

    How many visual assets does your organization have? We're talking all visual content—videos, artwork, photographs, diagrams, animations, infographics... The list goes on. The number could run into hundreds of thousands worldwide, but what counts is how well those assets are managed. The impact of not being clear about what visual assets exist and where they are located (as w ...

    MarketingProfs- 12 readers -
  • 79% of Smartphone Owning Moms Use Social Media Daily [STUDY]

    Almost eight in 10 smartphone owning mothers (or expectant moms) in the United States access social media sites at least once daily on their devices, reveals a new study. July 2014 research by BabyCenter found that 79 percent of moms use their smartphones to connect to social media platforms such as Twitter and Facebook on a daily basis.

    Shea Bennett/ AllTwitter- 3 readers -
  • Six Things You Didn’t Know You Could Do With Social Advertising [New Webinar!]

    With billions of people across the world on social media, social advertising is a great way to reach tons of people at a relatively low cost. And after new ad programs rolling out this year on Facebook, Twitter, Instagram, and the likes – you are left with a variety of ways to reach your consumers. Maybe you’re already doing some social advertising (good for you ...

    Jamie Newton/ PPC Hero- 7 readers -
  • The Cure to CMOs’ Top 3 Concerns: Smarter Content Marketing

    Content Marketing, Earned Media, Owned Media What keeps CMOs up at night? According to a recent survey from Korn Ferry, via MarketingCharts, the top three answers are: Creating sustainable and engaging customer relationships and improving the customer experience Taking advantage of digital trends in social and mobile Demonstrating marketing’s ROI The good news is each of these three top co.

    Amanda Walgrove/ Relevance- 16 readers -
  • UK Social Ad Spend to Reach £1 Billion in 2015 [STUDY]

    Over 10 percent of digital advertising revenue in the United Kingdom is expected to come from social networks this year, rising to more than £1 billion in 2015, reports eMarketer. UK social network ad spend is forecast to reach £761 million through 2014, representing 10.5 percent of all UK digital ad revenues – a 5 ...

    Shea Bennett/ AllTwitter- 9 readers -