• This Week: Rank On Page One, Build Brand Loyalty On Social Media, and Essential Technical SEO

    Hello and Happy Tuesday! This week in Internet marketing, we’ve gathered some of the best and most interesting articles from across the web. We’re looking at tips to rank on page one of Google, boosting conversions with retargeting, and developing content for the customer journey. We’re also looking at how to increase brand loyalty with social media, and essential aspects of technical SEO.

    Rise to the Top- 34 readers -
  • Content Curation Tools: A Curated List of Content Curation Tools

    Finding, curating, and sharing valuable content is a very time-consuming process. Unless you have the right tools to help you out, you’ll lose a lot of time on social media that you could’ve invested in other important work. Content curation is the process of filtering through huge amounts of content from different online outlets to find the best content to share with your so ...

    Ian Cleary/ RazorSocial- 34 readers -
  • How people spend time on social platforms globally, in 5 charts

    Facebook and Google may suck up the majority of audience and digital advertising share, but they’re not the only social platforms showing growth. Here’s a look at how and where people spend their time, across a range of countries. Facebook dominates worldwide Facebook is the leader in 119 of 149 countries analyzed by social media strategist Vincenzo Cosenza, using traffic dat ...

    Digiday- 33 readers -
  • Podghazi: Instagram influencers use comment collusion to game the algorithm

    The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Comment pods are growing in popularity among Instagram influencers — established and upcoming — and are causing some consternation among advertisers.

    Shareen Pathak/ Digiday- 30 readers -
  • Facebook will let brands target ads to people who RSVPed to their Pages’ events

    Facebook plans to let brands target ads to people who RSVPed to events posted by a brand’s Page. A Facebook spokesperson confirmed the company’s plan after Moshe Isaacian provided screen shots of the new ad-targeting option in testing. Source: Moshe Isaacian The event-based targeting will be a new option within Facebook’s Custom Audiences ad-targeting product, which origin ...

    Marketing Land- 30 readers -
  • Why Instagram is the biggest thing when it comes to promoting your fashion website?

    Instagram, Shared Media If you have an online fashion business, you should be on Instagram. With more than 700 million users, this social network is the best place to be for all those who are looking to promote their business in the right manner. There are several statistics to show that Instagram not only increases your reach but also helps businesses like you increase cus ...

    Relevance- 28 readers -
  • White hat vs. Black hat: building links for immediate success

    Black hat SEOs are the bad guys, and white hat SEOs are the good guys. Now, that sounds rather tongue in cheek, but that is the truth. It is quite simple to understand if you think of it this way – all white hat SEOs follow the rules Google has laid down for search engine optimization. Black hat practitioners manipulate the search engines like Google, Bing, and Yahoo! to gain ...

    ppc.org- 28 readers -
  • How wannabe Instagram influencers use bots to appear popular

    Jason Wong founded a clothing store called Fifthtee this year that pledges a fifth of its proceeds to nonprofit Best Friends Animal Society. Wong used a bot service for his business account @fifthtee to automatically like and comment 24/7 on posts that included dog-related hashtags. While the provider didn’t get @fifthtee — which has a little over 6,000 followers — as many foll ...

    Yuyu Chen/ Digiday- 27 readers -
  • How to Get Started With Facebook Analytics

    … Are you taking advantage of the actionable data Facebook offers marketers? Have you explored the Facebook Analytics dashboard? Facebook Analytics is a robust tool that lets marketers explore users’ interactions with advanced goal paths and sales funnels. In this article, you’ll discover how to get started with Facebook Analytics. by Bill…

    Social Media Examinerin Social Facebook How To's- 27 readers -
  • Want To Grow Your Business? 10 Hard Questions You Need To Ask

    Fixed mindsets irritate me. You know what I mean. Heard the conversations. We have always done it this way. It is just a fad. As we reinvent business and try to change, the foibles of the habitual human become evident. Calcified thinking. “The difficulty lies not so much in developing new ideas as in escaping from old ones“ – John Maynard Keynes The pace of change today ...

    Jeff Bullas/ Jeffbullas's Blog- 26 readers -
  • Heineken prioritizes mass reach over hypertargeting on Google and Facebook

    Heineken is shifting dollars from TV to Google and Facebook as the digital platforms become the new preferred way to reach mass audiences. The brewer is rethinking the role of platforms long touted for their ability to deliver highly personalized messages. Digital (especially Google and Facebook) is a mass medium for Heineken, and as such, it’s increasingly using them to reach ...

    Digiday- 26 readers -
  • Frankly Launches Audience Targeting Platform for Local Sales Teams

    Frankly Launches Audience Targeting Platform for Local Sales Teams July 24, 2017 by Stephanie Miles Leave a Comment Filed Under: News Local media companies — including newspaper, television, and radio publishers — are getting a new way to scale their digital campaigns and more precisely target audience segments this morning, as the team at Frankly has announced the launch of an audience exte.

    Stephanie Miles/ Street Fight- 24 readers -