• 7 Social Media Management Tools You Need to Consider

    The influence of social media on modern business is ever increasing. But social media often comes with challenges, such as managing multiple accounts. It is also difficult to keep up with the rigorous task of putting out relevant content that is unique and engaging. The success of a brand or company on social media depends on effective management.

    Growmap- 37 readers -
  • HSBC launches a social network for bank customers

    HSBC is getting into the social game. On Tuesday, the bank launched the HSBC Connections Hub, a platform to keep its business clients connected to each other through a specialized business hub. At first glance, the forum looks somewhat like LinkedIn, but for a specific audience of HSBC business customers.

    Digiday- 31 readers -
  • ‘I was terribly annoyed’: How Zenith’s Tom Goodwin became a LinkedIn superstar

    He’s an executive at Zenith, but for many in the industry and out of it, he’s also known as a LinkedIn whiz. Tom Goodwin, who currently boasts over 330,000 followers on the social network and was named a No. 1 “voice” in the marketing space on the platform, explains how he did it, as told to Shareen Pathak. I don’t really don’t know how it started. It wasn’t really a strategy.

    Shareen Pathak/ Digiday- 28 readers -
  • Instagram ads can now link to brands’ Messenger accounts, bots

    … Facebook continues to find ways for its three major brands — Facebook, Instagram and Messenger — to complement one another. In the latest example, brands can now buy ads from Facebook to run on Facebook’s photo-and-video sharing app that link to a marketer’s account in Facebook’s messaging app. The extension of Messenger-linked ads…

    Marketing Landin Social Facebook- 27 readers -
  • Visual Content and Social Media Marketing: New Research

    … Are you wondering how important visuals are in your social media posts? Do you want to know how other marketers approach visual marketing? In this article, you’ll discover new research that reveals why you should include visuals in your marketing, and insights on the types of visual content marketers are focusing on. by Michelle Krasniak…

    Social Media Examinerin Social Content- 27 readers -
  • 10 Types of Social Media and How Each Can Benefit Your Business

    … As a social media pro, you probably already use all the biggest social networks (Facebook, Twitter, LinkedIn) and media sharing sites (Instagram, YouTube, Snapchat), along with maybe a handful of others like Pinterest and Google Plus. But there’s much more to social media than the top social media and media sharing networks. Look beyond those…

    Hootsuitein Social How To's- 27 readers -
  • What influencer marketing really costs

    … A lot of people talk about influencer marketing, but few understand how it is priced. Influencer costs can range from a couple of hundred to millions of dollars on one platform or across social networks, because of all the factors that go into it, including exclusivity, engagement rate, following size and usage rights. “Pricing influencer posts…

    Yuyu Chen/ Digidayin Social- 26 readers -
  • Stop All Social Media Activity (Organic) | Solve For A Profitable Reality

    Life is short. It is time to point out an ugly truth, and to be the brave person that you are, the intelligent rational assessor of reality that you are, and kill all the organic social media activity by your company. All of it. Seems radical, but let’s take it one step at a time. To give you a sense of the depth and breadth of ideas I’ll cover today, here are the sections ...

    Avinash Kaushik/ Occam's Razor- 25 readers -
  • The Facebook Algorithm Demystified: How to Optimize for News Feed Exposure

    Are your posts reaching fewer people on Facebook? Wondering how to appear in more people’s news feeds? Facebook’s algorithm dictates who sees your content and who doesn’t. In this article, you’ll discover how the Facebook algorithm works, and how marketers can optimize their posts for maximum news feed visibility. by Paul Ramondo on Social Media Examiner.

    Social Media Examiner- 24 readers -
  • ‘In reality, we are a content company’: Football clubs embrace the role of digital publisher

    Sports franchises are quickly becoming media brands of their own. For the world’s top football teams — yes, we’re talking soccer here, Americans — digital media is a chance to realize that ambition. It’s particularly handy in erasing geographical boundaries. Take Manchester United, for example: When it emerged in 2011 that the club wanted to build a social network, it was har ...

    Digiday- 24 readers -