• Send Bulk Emails, SMS and Web Push with SendPulse

    In the movie Field of Dreams, whispers through the field told us that if we build it, they will come. If you’ve spent any time at all trying to attract an audience and make money online, you assuredly know that reality is hardly so simple. Even if the thing you build is the greatest thing ever, no one is going to know about it unless you have powerful channels to tell them about it.

    Zac Johnson/ Zac Johnson- 34 readers -
  • The Ultimate Guide to Instagram Analytics: Metrics, Insights, Tools, and Tips

    … Instagram analytics are a key part of any Instagram marketing strategy. Without analytics, your Instagram marketing efforts can be a little hit-and-miss. How do you know if your Instagram marketing strategy is going well? How do you track your Instagram performance and improve your content? Analytics are after essential for answering your…

    Buffer Blogin Social- 33 readers -
  • How To Optimize Images For Search Engines, Social Media and People

    The article was updated April 2017. Please post comments to add up-to-date tips and tools Optimize your images for search engines: Use keywords in alt text, text around the image, file name, page title; Set up separate search-engine-accessible image folder; Use reasonable image file size (here are wordpress plugins to optimize images).

    Ann Smarty/ Seo Smarty- 29 readers -
  • Publishers are seeing another big decline in reach on Facebook

    The Facebook anguish continues. A Medium post investigating declining Facebook reach has set off the most recent alarm bells among publishers. Kurt Gessler, deputy editor for digital news at the Chicago Tribune, posted that since January, the Tribune has seen a significant drop in the reach of its posts on Facebook, despite having grown its fan base.

    Lucia Moses/ Digiday- 28 readers -
  • ‘Leave no strategy untested’: How BuzzFeed is pushing into commerce with a 12-person team

    For many publishers, doing commerce means salting one’s content with affiliate links. For BuzzFeed, it means grabbing an idea from a Facebook comment, turning it into a product ready to ship within two days, and moving thousands of units of said product in less than a week. That’s an extreme example (more on this later), but BuzzFeed appears to have figured some things out on ...

    Digiday- 27 readers -
  • Going Mobile First As a Major Brand: Lessons from Next10x

    At our Next10x: Mastering Mobile Digital Marketing conference in Boston this past April, the heads of SEO for three of the best known brands in the world explained the unique challenges and opportunities for enterprise-level SEO as the world goes increasingly mobile. In this post I’ll share with you some of those challenges and opportunities, and how Hilton Worldwide, The Hom ...

    Mark Traphagen/ Stone Temple Consulting- 27 readers -