• Silverback’s Louis Belpaire set to speak at ADWKDC 2016

    The Washington D.C. chapter of the American Advertising Federation (AAF) is hosting its annual ADWKDC advertising week from Saturday, Oct. 15 through Friday, Oct. 21. The event is open to marketing and communication professionals in and around the Washington D.C metro area. AdWeek DC will span a total of six days, offering attendees the chance to experience an abundance of net ...

    Silverback Strategies- 579 readers -
  • 7 Social Media Hacks You Need To Implement Now!

    According to a Pew Research Centre report from 2015, nearly two thirds of Americans are using social networking websites. By 2020, almost 3 billion people across the world will be using social media. If you’re an individual creating your own brand, a businesses owner, an advertising agency or a brand manager, read on to learn simple and cool hacks to create a strong social media following.

    Rise to the Top- 167 readers -
  • What 3500 People Watching Paint Dry Taught Me about Facebook Live

    For a brief but glorious moment, 18 people, across this vast and varied planet were watching something at the exact same time as one another: a small dollop of Behr Premium matte white paint, drying on the back of an envelope. The technology that made this beautiful revolution possible? Facebook Live – the new streaming video service from everyone’s favorite social networking behemoth.

    Relevance- 139 readers -
  • Why Organization is Essential to Being a Social Media Manager

    Today’s social media manager must be a master of many domains. They own multiple platforms with a variety of rules, guidelines and best practices for each. They must keep in mind the different brand voice and tone for each client and they have to make sure not to overlap. The social media manager must also be attentive to the communities he or she presides over, ready to answe ...

    Rise to the Top- 116 readers -
  • Instagram advertising is evolving like crazy. Are you?

    Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

    Silverback Strategies- 81 readers -
  • Instagram advertising is evolving like crazy. Are you?

    Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

    Silverback Strategies- 79 readers -
  • How Facebook is disrupting the search marketing industry (Video)

    This blog post is taken from a transcript of Silverback Strategies Vice President, Client Partnerships Andrew Nelson’s talk on Sept. 20, 2016 at Digital Summit DC at the Mead Center for American Theater in Washington, D.C. The transcript has been lightly edited for length and clarity. On Facebook’s Q2 2016 quarterly earnings call, Mark Zuckerberg said that Facebook is lookin ...

    Silverback Strategies- 74 readers -
  • Build Your Business with Facebook Ads that Actually Convert!

    … in by thinking only about a single campaign. If you’re planning a campaign where the goal is to get people to buy your product, running a campaign beforehand that’s focused on creating brand awareness will help people see you brand. Consider it a one-two punch. The post Build Your Business with Facebook Ads that Actually Convert! appeared first on The TechWyse ‘Rise to the Top’ Internet Marketing Blog. …

    Rise to the Topin Social- 66 readers -