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    There are a huge number of podcasts out there that provide fresh and highly actionable marketing advice. If you’re looking to evolve and grow into a successful marketer, podcasts can help you get there. And guess what: I’ve reviewed over 200 podcasts and have compiled a list of the best the internet has to offer. And I’ve made sure to include my personal favourites.

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  • Silverback’s Louis Belpaire set to speak at ADWKDC 2016

    The Washington D.C. chapter of the American Advertising Federation (AAF) is hosting its annual ADWKDC advertising week from Saturday, Oct. 15 through Friday, Oct. 21. The event is open to marketing and communication professionals in and around the Washington D.C metro area. AdWeek DC will span a total of six days, offering attendees the chance to experience an abundance of net ...

    Silverback Strategies- 581 readers -
  • 7 Social Media Hacks You Need To Implement Now!

    According to a Pew Research Centre report from 2015, nearly two thirds of Americans are using social networking websites. By 2020, almost 3 billion people across the world will be using social media. If you’re an individual creating your own brand, a businesses owner, an advertising agency or a brand manager, read on to learn simple and cool hacks to create a strong social media following.

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  • Why Organization is Essential to Being a Social Media Manager

    Today’s social media manager must be a master of many domains. They own multiple platforms with a variety of rules, guidelines and best practices for each. They must keep in mind the different brand voice and tone for each client and they have to make sure not to overlap. The social media manager must also be attentive to the communities he or she presides over, ready to answe ...

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  • Instagram advertising is evolving like crazy. Are you?

    Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

    Silverback Strategies- 88 readers -
  • Instagram advertising is evolving like crazy. Are you?

    Not too long ago, Instagram users could scroll through their feed and see a friend’s French toast, a favorite celebrity’s outfit and a cousin’s view of the sunset without ever stumbling across an ad. When Facebook acquired Instagram in 2012, marketers were eager to see how the social media giant would integrate ads into the growing platform while maintaining the clean, visuall ...

    Silverback Strategies- 84 readers -
  • How Facebook is disrupting the search marketing industry (Video)

    This blog post is taken from a transcript of Silverback Strategies Vice President, Client Partnerships Andrew Nelson’s talk on Sept. 20, 2016 at Digital Summit DC at the Mead Center for American Theater in Washington, D.C. The transcript has been lightly edited for length and clarity. On Facebook’s Q2 2016 quarterly earnings call, Mark Zuckerberg said that Facebook is lookin ...

    Silverback Strategies- 76 readers -
  • Build Your Business with Facebook Ads that Actually Convert!

    Facebook Ads are quickly becoming the new normal for small- and medium-sized businesses when it comes to online advertising spending. Yet it’s important to note that Facebook Ads aren’t the same as Google Ads. Facebook Ads require you to grab the attention of someone who isn’t specifically searching for a product or service. You’re reaching out to people at the very top of the sales funnel.

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  • 20 Talented Brand Marketers to Follow on LinkedIn

    …, below are some gifted brand marketers you should be checking out, connecting with or following on LinkedIn. 1. Jason Miller Group Manager of Global Content and Social Media Marketing, LinkedIn As the leader of global content and social media marketing for LinkedIn Marketing Solutions, Jason Miller is dedicated to helping marketers understand…

    TopRank®in Social Content- 65 readers -