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The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
This week, LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and Twitter advertisers have enjoyed the ability to target people by email address for advertising since 2013, and AdWords advertisers got Audience Match back in 2015.
Google for Nonprofits (G4NP) offers nonprofit organizations across 50 countries free access to Google tools like Gmail, Google Calendar, Google Ad Grants and more. Whether you’ve been using our products for years or are thinking about signing up for Google for Nonprofits, we want you to feel confident when using our products.
Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to the new ad-targeting options.
Brands posting ephemeral content on Snapchat and Instagram Stories can now expect to not just drive engagement but also sales. Brands including Birchbox, Dr. Brandt Skincare, GoPro, Beautyblender and SheaMoisture are testing a new shoppable video layer offered by video company MikMak that lets users purchase branded products on Instagram Stories and Snap Ads with a single URL.
To help reinvigorate sales of its 13 year-old dry eye treatment Restasis in the face of competition from a new drug, pharma giant Allergan turned to the w ...
With over 22,000 design templates and 20 million paying customers, TemplateMonster is one of the largest web design marketplaces on the Internet. While there are tons of similar services out there, TemplateMonster was one of the first companies to introduce ready-made templates and themes into the market. And at the center of TemplateMonster’s success is their CEO David Braun.
… Snapchat is making it easier for brands to buy Sponsored Geofilter ads that people can add atop the photos and videos they share on the mobile app to help describe what’s going on in the frame. Snapchat has begun selling its Sponsored Geofilter ads through its advertising API in the US, UK, Australia and Canada, the company announced on Monday…
Want to connect more with your target audience? Wondering how to deliver relevant social media content consistently? Planning your social media content delivery keeps your marketing on-message, making it more likely that you’ll reach your business goals. In this article, you’ll discover how to create a social media marketing content plan for your business.
If you're an art fan with a desire to start your own online store you will be happy to find online services such as Shopify. However, setting up your shop doesn't take nearly as much time and effort as marketing it. Typically, marketing your product is easier if you have a unique style which sometimes can make it sell itself.
Social media can be a great way to expand your company’s marketing reach and connect with people to boost your business. Is it, however, all that great as an SEO strategy? Will focusing on social media really help you dominate rankings? Let’s take a look. Being a Leader (While Gaining Followers) Search engines like Google use innumerable factors when ranking pages and search results.
… Times are changing. Keeping up with the content demands of successful brand, audience and content marketing can be challenging even for the most experienced and qualified brands and marketers. Brands big and small are getting more savvy at embracing new media and the ever changing social media and communication channels and formats such as live…
Will Google Start Giving People Social Media Influencer Scores? 04/27/2017 by Bill Slawski Leave a Comment A patent granted to Google this week tells us about social media influencer scores developed at Google that sound very much like the scores at Klout. In the references section of the patent, Klout is referred to a couple of times as well, with a link to the Wikipedia P ...
Here’s why, after the next time you check flights online, an ad flagging a seat on a specific flight might land in your Facebook or Instagram feed. Facebook has begun retargeting people looking to travel with airfare-promoting ads, the company announced on Thursday. Called Dynamic Ads for Travel for Flights, the program extends to airlines the same industry-specific retarget ...
… There is no doubt influencer marketing is a powerful way to zoom your social media and business success online. According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. According to eMarketer, 48% of brands plan to increase their budgets for influencer marketing in 2017. Click…