• How To Create Insanely Successful Video Content for Under $100

    It’s official. Video marketing isn’t just an optional extra for savvy marketers anymore – it’s a major piece of the content marketing puzzle. People want to engage with content that is more memorable and less intrusive – and that’s where video content is ahead of the curve. If you’re unsure about whether you should use video in your marketing strategy, consider the following ...

    Jeffbullas's Blog- 56 readers -
  • 5 Easy Ways to Skyrocket Office Productivity

    We all experience some highly unproductive days at work. Sometimes there are just too many distractions which cause us to lose focus. Other times, we just do not have the motivation to finish certain tasks, so we procrastinate. Either way, such mishaps take a huge toll on the company we work for as well as our own personal work ethic.

    Jeffbullas's Blog- 26 readers -
  • 3 Unusual Content Marketing Approaches That Actually Work

    My favorite brand on social media is Denny’s. The diner chain eschews pretty much every marketing convention, and that’s exactly why its efforts stand out so much. The company’s online personality has been compared to that of a “chill teenager.” Its Twitter feed is filled with juvenile humor, rarely promoting the restaurant’s actual food in any serious way.

    TopRank®- 19 readers -
  • 50 More Business Jargon Fixes for Bloggers and Content Writers

    Have you ever turned up to a corporate event, read a PR release or a blog post and the cliched communication made you wince? Creating clear conversational writing and content sometimes means that old habits need to be unlearned! So here’s another batch of business jargon, along with suggestions for how to replace these overused, confusing, vague, pretentious and/or misleading terms.

    Jeffbullas's Blog- 19 readers -
  • Snapchat is trying to make inroads with advertisers in China

    … role seems to go beyond the main purpose of Snapchat’s Shenzhen office, which is to further develop Snapchat’s Spectacles hardware. The role of the international strategy manager is to “become an evangelist for Snapchat ad products in the China media community, including through direct meetings with advertisers, marketing events and trainings…

    Yuyu Chen/ Digidayin Social- 18 readers -
  • Using Micro-Communities to Boost Organic Reach on Social Media

    As more people and businesses compete for attention on social media—and networks like Facebook continue to tweak their algorithms—many businesses are seeing a steady decline in organic reach. The most touted solution is to buy social ads. But what if your business doesn’t have a social advertising budget? How can you increase organic reach… organically? The rise of dark socia ...

    Hootsuite- 15 readers -
  • Facebook Wants You to Trust & Optimize Ads with Just Two Metrics

    … Facebook is making a concerted effort to get all advertisers using only two metrics: Reach and Brand Awareness. And while this sounds like a simple flight away from the aggressive accountability for end-results that’s become standard in digital, it’s worth looking at the Why and the What of these changes. Facebook also recently revamped…

    Portent, Incin Social- 14 readers -
  • 360 Stories: Create, Edit and Publish Your 360˚ Video Campaigns

    Facebook partnered with Blend Media earlier this year to help bring more 360˚ video content to the platform, also launching a community hub for 36 video creators. The community offers access to video tutorials sourced from the worldwide creative community. Experienced professionals will offer tips including how to create 360˚ video when using a selfie stick, working in low-lig ...

    Douglas Karr/ Marketing Technology Blog- 13 readers -