• How the Guardian’s Instagram strategy is winning new readers

    Like many publishers, the Guardian is using Instagram to cultivate a loyal, young audience that doesn’t visit its main digital products. The publisher has steadily grown its following and has nearly 860,000 Instagram followers to date, up 57 percent from a year ago. More interesting yet, 60 percent of those who follow links to the Guardian’s site are new to the Guardian, accor ...

    Digiday- 19 readers -
  • Musical.ly and NBC Olympics Put Influencers in Charge of Telling Olympic Stories

    Musical.ly Teams Up with NBC Olympics to Provide New Experiences for Musers In a February 15th press release, Musical.ly, a popular global video community, announced that they would be teaming up with NBC Olympics to develop new content that will give users unique, behind the scenes glimpses into the PyeongChang Winter Olympics. NBC Olympics and Musical.

    Relevance- 18 readers -
  • Inside Vans’ social media strategy

    … understands its focus on subcultures over the mainstream could be an advantage. WeChat is Vans’ biggest social network in China and has become a staple in Vans’ marketing for most of the decade Vans has been there. Vans has had great success with publishing content on the app, said Nick Street, vp of global integrated marketing for Vans, whose team…

    Digidayin Social- 14 readers -
  • How to Use Social Media Listening to Identify Likely Buyers

    833468 As social marketers, we’re always looking for new approaches to identify and reach likely buyers. Which social networks do our likely buyers use most? Which kind of messaging and CTA’s will resonate with them? What do they care about, and how does your brand’s offerings fit into that equation? Here’s how using a social media listening solution can help.

    Lucy Hitz/ Simply Measured- 14 readers -
  • Shoptalk 2018: 10 Can’t Miss Sessions for Ecommerce Marketers

    Shoptalk 2018, taking place March 18-21 in Las Vegas, recently announced its full agenda and — surprise, surprise — it’s chock full of sessions led by C-level execs from both retail giants and fast-growing startups, covering topics such as the future of marketing, the customer journey, artificial intelligence, digital payments, and more.

    Nanigans- 12 readers -
  • ‘Twitter is having a comeback’: What’s on the minds of European publishers

    For the more than 200 publishers attending Digiday’s Publishing Summit in Monte Carlo this week, the main issues that were front of mind were plain: how to diversify platform distribution in the wake of Facebook’s news-feed changes, what more can be done to fight ad fraud, and how the arrival of the General Data Protection Regulation will affect business.

    Digiday- 11 readers -
  • Pros and Cons to Common Marketing Strategies

    How to choose the right marketing strategies for your small business Trying to decide which marketing strategies are right for your small business can be a difficult task. If you are like many small businesses, you have a limited marketing budget. You can’t afford to invest in marketing strategies that are not going to accomplish your objectives.

    Peter Brooke/ Blue Interactive Agency- 9 readers -
  • How to Use Pinterest & Instagram for PPC Research

    One of my favorite tasks to undertake is research about a new industry, client or market. Of course, I utilize the search engines to their fullest extent. But I have found that there is a lot more information out there that can be gained from utilizing social in your efforts. Here are some ways that I have found useful to gain insights about my clients’ industries, their competitors and more.

    Clix Marketing PPC Blog- 9 readers -