• Semantic Search and SEO: Everything You Need to Know

    In the world of SEO, there is some confusion about what we mean when we use the term “semantic search.” This confusion is not surprising—many mistake the phrase semantic search with the concept of structured data (semantic language markup), but this is not the same thing. Others understand the term solely as it applies to the field of linguistics, which is related to meaning ...

    Eric Enge/ Stone Temple Consulting- 23 readers -
  • Top Three Takeaways From #VidCon 2017 Industry Track

    I just flew back to Boston, MA, from Anaheim, CA, so I had a lot of time to think about all of the things that I learned by attending (and speaking) at two-days of back-to-back sessions in VidCon’s industry track. Now, I toyed briefly with creating one of those BuzzFeed-style listicles: “The 29 nuggets of news that you missed by not attending VidCon 2017.

    Greg Jarboe/ ReelSEO- 22 readers -
  • B2B vs. B2C: What’s the social strategy?

    Social advertising allows for a bevy of ways to effectively reach people on social platforms, both in their personal and their professional lives. Whether your brand desires to advertise to consumers or businesses, social platforms can return strong ROI when you have the right strategy. People-based advertising A core draw of social advertising for B2C and B2B advertisers is ...

    Marketing Land- 20 readers -
  • YouTube tops 1.5 billion logged-in viewers every month

    YouTube has a lot of viewers, and now the Google-owned video service is giving those viewers new views, including a way to responsively reformat videos on mobile and support for 180-degree videos. Every month, 1.5 billion people log in to YouTube to watch videos, YouTube CEO Susan Wojcicki said on Thursday at VidCon (also known as Comic-Con for the digital video industry) in ...

    Marketing Land- 19 readers -
  • Is Content Curation Good for SEO? 11 Examples That Prove So!

    … actually boost SEO. Big time. And below you can find some case studies that prove exactly that. Content curation has tapped its way into the content marketing world to extend and empower relevant content in the online world. When done correctly, content curation gives a personal and relevant perspective to each published blog post. The curation…

    cognitiveSEOin Social SEO EMail Content- 18 readers -
  • How to Grow Your Online Business With These Powerful Tools

    There are over 1 billion websites on the internet. Each has its own objectives, audience, and competitors. If you have an online business, there may be thousands (if not hundreds) of similar platforms competing against you. In such scenarios, standing out amongst your fellow contenders becomes a bit difficult. You need to have a certain edge to catch the eyes of potential customers.

    Growmap- 18 readers -
  • [Webinar Highlights] How to Make Full-Funnel Impact with Social Media

    …, Socedo Our very own Head of Marketing and Communications Lucy Hitz was joined by CEO and Founder of Socedo, Aseem Badshah. They shared insight on social listening and the challenge of using social media to create big business impact. Lucy and Aseem explained how we can increase brand awareness, improve lead gen and nurturing, and accelerate…

    Simply Measuredin Social How To's- 17 readers -
  • Social Media Automation: The Do’s and Don’ts

    … While having a social media marketing strategy is a necessity for any local business today, it can become extremely time consuming! Between updating your profile, responding to comments, coming up with and sharing content, managing your social media accounts can become a full-time job on top of trying to actually run your business. (And you’re [...] Read More... The post Social Media Automation: The Do’s and Don’ts appeared first on Dex Media. …

    Dex Mediain Social- 17 readers -
  • Facebook video ad viewability rates are as low as 20 percent, agencies say

    Facebook’s metrics woes may be far from over. After fessing up to a string of measurement errors over the past six months, the social media company has bowed to pressure from ad buyers and started letting third-party auditors check its numbers. Some agencies started using the new auditing capabilities a few months ago and have been stunned to see viewability rates on Facebook ...

    Digiday- 17 readers -
  • Cuebiq Partners With GeTui for Chinese Retail Data

    Location data provider Cuebiq just got access to a significant resource for gathering insights on consumer behavior in China. This morning the company announced it has entered into a partnership with GeTui, a Hangzhou-based mobile internet, push-notification service provider to nearly one billion devices.

    Street Fight- 17 readers -