• Twitter’s total revenue shrinks for the first time as ad revenue decline steepens

    Twitter released its first-quarter earnings results on Wednesday morning. Here’s a quick rundown of how the social network’s business is doing. Tl;dr version: Twitter’s audience size problem has faded, but its money problems have grown. Twitter’s total revenue is no longer growing Twitter’s old money problem was that it had never turned a profit. Then its ad revenue started to shrink.

    Marketing Land- 15 readers -
  • Learn How to Uncover These 8 Essential Insights Using Twitter Analytics

    Twitter rolled out its advanced analytics tool a few years back and has only taken it to the next level with time. Because the company has created a mobile app and added plenty of other valuable features, you can easily use Twitter Analytics to redefine your marketing strategies. All you need to do is visit your Twitter’s native analytics dashboard right here.

    Growmap- 15 readers -
  • Maximize your business’s Twitter impact

    Twitter is too often overlooked by growing businesses. While it may not rival Facebook in popularity, Twitter still has over 300 million monthly active users. What’s more, 50 percent of Twitter users are more likely to buy the products of brands they follow online. To create and manage an effective Twitter page for your business, keep the following tips in mind. 1.

    Will Scott/ Marketing Land- 17 readers -
  • In-stream video ads have arrived on Twitter

    … is the Director of Marketing for Cypress North, a company that provides world-class social media and search marketing services and web & application development. He has been in the Internet marketing industry for 10+ years and specializes in Digital Marketing. You can also find Greg on Twitter (@gregfinn) or LinkedIn. …

    Greg Finn/ Marketing Landin Social Twitter- 13 readers -
  • A really smart way to connect with people on Twitter

    … A really smart way to connect with people on Twitter April 14, 2017 by Aaron Leave a Comment Many of you know about my undying love for Twitter. It’s the best platform to connect with people. Thanks to Twitter, I’ve built my brand even though I live in a small historical town that you probably have not heard of (Malacca, Malaysia) Earlier…

    Ask Aaron Leein Social Twitter- 14 readers -
  • Twitter’s latest ad format turns Periscope hearts into branded ones

    Twitter is ramping up the revenue options for its live-streaming app, Periscope. A couple of weeks after inserting ads before some Periscope videos, Twitter is introducing an ad format that can appear atop a live or recorded Periscope broadcast, the company announced on Monday. Called Custom Hearts, the new ad format takes the standard hearts that appears on-screen when peop ...

    Marketing Land- 18 readers -