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You may know Marianne Malina as Austin shop GSD&M’s President, overseeing clients including Southwest Airlines and Popeye’s as part of her job. But you probably didn’t know that the advertising veteran has held a host of other jobs, including being a waitress in Satorini and an Egyptian TV soap opera extra.
Most ad tech firms are thirsty for an acquisition since their lack of original technology places them at risk of cratering. For the latest in our anonymous Confessions series, we talked to an ad tech executive whose firm got purchased by a larger company. The source said that getting purchased created tension among management, the acquisition paycheck trickled in slowly and peo ...
Facebook has made updates to its software developer kit so that publishers can design articles that now work across Facebook Instant Articles, Google AMP and Apple News. The update came out of Facebook’s Journalism Project, where Facebook heard from publishers they found it challenging formatting stories to suit multiple platforms.
As the transformation of the fashion calendar continues to unfold, the mid-season show circuit — including the current resort season — is feeling the effects. The changes include designers showing in unconventional cities and others dropping out altogether, opting instead to combine resort collections with fall presentations.
British publishers are using Facebook Messenger bots as tools to arm voters against filter bubbles in the run-up to the general election on June 8. The Times has launched a Messenger bot under its political sub-brand Red Box. The bot, called “filter-bubble buster,” is primed to provide people with a balanced view of information ahead of voting.
Whitelists have become of interest for brands looking to make sure their ads only appear in pre-approved places. Instead of blacklists, which can end up being a game of whack-a-mole, whitelists, while less scaleable and more expensive, can actually provide a better guarantee of not having an ad next to porn content — or worse.
Publishers are putting renewed effort into Google search, and with it, SEO tricks. Variations on the “What time does the Super Bowl start” trick of answering a question people are searching for might be passé. But other tactics are taking their place. Tactics like stuffing headlines with keywords and passing off old stories as new may have lost favor with Google.
The New York Times’ email lists are swelling. The Times announced in an internal memo on Tuesday that it has amassed 13 million email subscribers, more than twice the number it had three years ago. A lot of the growth comes from a huge uptick in the number of newsletters it publishes. In the summer of 2015, the Times was sending out 33 newsletters regularly; today, it sends ou ...
Earlier this month, Digiday’s sister site Glossy gathered executives from top brands and retailers in Miami for its first Glossy Summit, focused on mastering the modern retail experience. We asked top luxury marketers from Gucci, Chanel and Alexander Wang their views of top trends and opportunities in the industry.
Have you heard about the latest content marketing trend? In all honesty, I hope not. At conferences, in boardrooms and in marketing planning sessions around the world, the idea of a ‘quick and easy’ content marketing strategy is being floated. I would avoid it at all cost. If you think about it, by definition a strategy can’t happen in a flash. It’s a plan for the long-term.
Content—check. Design—check. Tried your hand at monetization with ads—check. Earned great returns with ads—now that’s another story. Well, you’re not alone. AdSense is notorious for having way too many rules, and the amount of time it takes to get a website approved is no secret. Even when you do get approved, there’s no one you can turn to for help if you hit a roadbloc ...
A new AdWords experience is expected to be rolled out to all advertisers by the end of the ...
Every year around Ramadan, people turn to Search with questions like “What is Ramadan?” or “Why do Muslims fast in the summer?” For those who celebrate Ramadan, the questions can be a bit more complex: “When is Iftar in Finland?” or “How do I stay healthy during Ramadan?” A few weeks ago, searches—my own included—started pouring in.