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One of the most distinctive technological trends of the last few decades has been the proliferation of consumer technology. Once this meant televisions and washing machines – now the term extends to laptops, smartphones, games consoles, smart speakers, smartwatches…the list lengthens every day. It’s a dynamic, fast-moving world, with an unending succession of shiny new products.
The monologue that runs in our brain is loud. It's heavy-metal loud compared to the quiet signals we get from the rest of the world. All day, every day, that noise keeps going. It's the only voice that has seen everything we've seen, believes everything we believe. It's the noise that not only criticizes every action of every other person who disagrees with us, but it critici ...
We have got something special for you, but before we release it for real, we need your help testing it: Yoast SEO 7.0. This is one of the biggest releases we have ever done, hence the jump from version 6.3 to 7.0. We’ve greatly simplified the interface, deprecated unused features and combined others into smarter features.
Content Marketing is dominating the internet. It stays at the core of everything, be it an article, a video or even an ad. So, in order to succeed or even attempt to be successful at digital marketing, you have to create some form of content. However, many people find it very difficult to create content or do link building, especially if they’re in a ‘boring’ niche.
25601440 On February 15th, we hosted our Data & Drinks event, starring a panel of social media experts from a wide variety of industries. In Seattle? Love Social? Join us today for #DataAndDrinks. https://t.co/F1M4eZNFO0 pic.twitter.com/HghgcXlnZQ — Simply Measured (@simplymeasured) February 15, 2018 The theme of the night was finding and engaging your audience on social.
Today for our 88th episode, we will talk with Miles Beckler. Miles and his wife run a successful niche media company with authority sites in the spirituality and meditation space. Miles also teaches marketing for free on YouTube. Miles and I met last year in Bali, and it started off innocently enough. It actually started before he became aware of my presence.
We’ve been tracking Twitter’s integration into the Google search results since 2014, and today I’m publishing the fifth of our studies on the topic. The TL;DR of today’s results is that Google’s indexation of Twitter is at the lowest level ever. Read on for the details! For reference, here are links to the prior versions of this study: November 2016 July 2015, after Goog ...
Biggest Takeaways You Don’t Want to Miss: My dream was to knock it out of the park for my first launch. But to know me and my story is to know that it took me a few tries to get it r ...
Click-to-call allows potential customers to phone your business in one click from search engine results. Customers still love to call businesses and click-to-call makes it easier than ever for them to do that. Global click-to-call revenue was $7.41 billion in 2016 and this is expected to rise to $13.
By Mark Schaefer Have you had a feeling that Facebook is reversing course? My friends at Edison Research and Triton have released new a new study indicating … that might be true. We see in the graph above that for the first time Facebook has stopped growing … by a lot. This is a “tease” for a larger study coming out from Edison called The Infinite Dial (you can sign up for ...
In this week’s Rundown: Google distances itself from “platforms,” Snapchat and Twitter woo publishers and Amazon lags in India. What’s in a name? As Facebook gets blamed for everything from polarizing America to helping Donald Trump’s election, it’s no accident that Google is distancing itself from the social network. One way is how it’s referred to.
Provenance and transparency aren’t just things Absolut talks about in an ad campaign. Both are becoming key to the brand’s shift from approaching media as a commodity it buys at the lowest cost to operating as a lever for growth. The advertiser’s latest global ads feature its employees in the nude to show it is the “vodka with nothing to hide.
The decline of organic reach on Facebook is affecting publishers’ branded-content studios, too. Over the past six months, the amount of money publishers spent to distribute branded content on Facebook has risen dramatically, according to Keywee, a content marketing tool. In the fourth quarter of 2017, spending on branded-content distribution leapt 159 percent year over year.