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At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead, but the way SEO experts, consultants, and agencies have traditionally approached the subject might be.
Last week in local 12/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features Mary Bowling & Mike Blumenthal. If ...
It’s a maxim we’ve all heard and one we’re likely just as sick of. A saying which, if you spend any time on LinkedIn or other self-promotional platforms, you’ll find adorning countless updates, “motivational” images, and influencing all kinds of statuses. A belief so ingrained in the modern business psyche that it’s become almost synonymous with succ ...
Editor’s note: Business is no longer as usual. New technologies in the workplace, like machine learning and augmented reality, create opportunities for companies to enhance employee productivity. Alan Lepofsky, analyst at Constellation Research, Inc. discusses three key areas where technology will impact work as we know it.
Sometimes, the key to increasing ROI is not to expand your targeting, but to refine it. Columnist Kristopher Jones shares a c ...
Now that Merch By Amazon has likely frozen the uploads for the rest of the year, that has given me time to catch up on things I’ve neglected… Like this blog! Have you joined Amazon’s Influencer Program yet? It’s been out for many months now, but they recently opened it up to more people and you don’t have to wait as long to get approved.
Facebook can be a very powerful tool for people, companies, and advertisers. It allows us to connect with one another instantaneously across the entire globe. As advertisers, Facebook’s targeting features allows us to target users not possible just 10 years ago. From geographic targeting to age, behavioral, interests, lookalikes, retargeting, and even life events we have a plet ...
AdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company.
The third quarter earnings report that came out from Facebook last week had some great news for the company. Ad revenue was up, number of users were up, and the company is getting through the whole “Russia Fake News” issue without much of a problem at all. Despite what you’ll likely read most places, however, the news wasn’t entirely positive.
Does it seem that your creative well has run dry? Columnist Megan Krause shares tips and tools ...
As reports continue to funnel in in from the busy black Friday and Cyber Monday events, it is becoming very clear that, as expected, Amazon is the big winner. Of all the online sales that took place on Cyber Monday, Amazon accounted for nearly 1/3 of them, which is quite impressive. Amazon had 30.1% of all Cyber Monday online sales, and that is on top of taking in 27.
For the first time ever, Deloitte is predicting that the eCommerce holiday shopping is going to outperform in-store spending. This prediction comes from a survey of more than 5000 US consumers, which asked a number of questions related to their planned holiday shopping. In the end, they found that 51% of dollars spent on holiday shopping will be generated online, 42% in stores, and 3% ‘other.
Introduction: Michael Brenner is truly a force to be reckoned with. He is a globally recognized content marketing strategist, author, and keynote speaker. He is the CEO of Marketing Insider Group, the bestselling author of “The Content Formula,” and his work has been featured by The Economist, The Guardian, and Entrepreneur Magazine.
When you invest in a smartphone, you expect it to last a while (and not go out of date when the next product comes along). We expect that, too, so we constantly add new experiences to Pixel phones to make sure they keep getting better over time. Here are a few highlights from recent weeks: 1. Have fun and get creative with Augmented Reality Stickers Pixel 2 has the world’s ...
Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a txt file that publishers can add to their webserver. The file will list all authorized inventory sellers, so that unauthorized reselling as well as domain spoofing can be combatted.