Latest - Page 2

  • Why Today’s SEO Experts Will Evolve or Go Extinct

    At any given time, you can find some major tech journalist, thought leader, martech blogger, or digital marketing guru declaring search engine optimization dead. These harbingers of the digital doomsday usually aren’t being literal. The practice of SEO isn’t dead, but the way SEO experts, consultants, and agencies have traditionally approached the subject might be.

    The Content Strategistin SEO- 11 readers -
  • Video: Last Week in Local Dec.11, 2017

    Last week in local 12/11/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Dec. 4th. This week features Mary Bowling & Mike Blumenthal. If ...

    Mike Blumenthal/ Local Universityin SEO- 6 readers -
  • 10,000 Hours of Practice Won’t Increase Conversions (But This Will)

    It’s a maxim we’ve all heard and one we’re likely just as sick of. A saying which, if you spend any time on LinkedIn or other self-promotional platforms, you’ll find adorning countless updates, “motivational” images, and influencing all kinds of statuses. A belief so ingrained in the modern business psyche that it’s become almost synonymous with succ ...

    The Daily Egg- 6 readers -
  • 3 ways employees will benefit from digital transformation in 2018

    Editor’s note: Business is no longer as usual. New technologies in the workplace, like machine learning and augmented reality, create opportunities for companies to enhance employee productivity. Alan Lepofsky, analyst at Constellation Research, Inc. discusses three key areas where technology will impact work as we know it.

    The Official Google Blog- 10 readers -
  • Earning With The Amazon Influencer Program and Tutorial

    Now that Merch By Amazon has likely frozen the uploads for the rest of the year, that has given me time to catch up on things I’ve neglected… Like this blog! Have you joined Amazon’s Influencer Program yet? It’s been out for many months now, but they recently opened it up to more people and you don’t have to wait as long to get approved.

    Lisa Irby/ 2 Create a Website- 14 readers -
  • The Advertising Principles That Guide Facebook’s Decisions

    Facebook can be a very powerful tool for people, companies, and advertisers. It allows us to connect with one another instantaneously across the entire globe. As advertisers, Facebook’s targeting features allows us to target users not possible just 10 years ago. From geographic targeting to age, behavioral, interests, lookalikes, retargeting, and even life events we have a plet ...

    PPC Hero- 5 readers -
  • Toby Gabriner Named CEO of AdRoll

    AdRoll is a widely-adopted performance marketing platform, and has named a new CEO. The current CEO, who is also the co-founder of the company, Aaron Bell, is moving into the role of Chief Product Officer where he will oversee engineering, products, UX, data science, and supply. The new CEO is moving into the position from his previous role as President of the company.

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • 10% of Facebook is Duplicate Accounts

    The third quarter earnings report that came out from Facebook last week had some great news for the company. Ad revenue was up, number of users were up, and the company is getting through the whole “Russia Fake News” issue without much of a problem at all. Despite what you’ll likely read most places, however, the news wasn’t entirely positive.

    Michael Levanduski/ Performance Marketing Insider- 5 readers -
  • More reasons to love your Pixel phone

    When you invest in a smartphone, you expect it to last a while (and not go out of date when the next product comes along). We expect that, too, so we constantly add new experiences to Pixel phones to make sure they keep getting better over time. Here are a few highlights from recent weeks: 1. Have fun and get creative with Augmented Reality Stickers Pixel 2 has the world’s ...

    The Official Google Blog- 7 readers -
  • Is Ads.txt Fraud Already Here?

    Ads.txt is a fairly system that was developed by the Interactive Advertising Bureau (IAB) to help combat ad fraud. The system is just a txt file that publishers can add to their webserver. The file will list all authorized inventory sellers, so that unauthorized reselling as well as domain spoofing can be combatted.

    Michael Levanduski/ Performance Marketing Insider- 6 readers -
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