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  • How European publishers are diversifying from overreliance on ad revenue

    Publishers at the Digiday Publishing Summit Europe in Monaco this week had one issue top of mind: diversifying revenue to avoid being captive to the vicissitudes of the fickle ad market. Among the core issues discussed by the nearly 240 publisher attendees was the hunt for more direct revenue from audiences. Key growth areas that repeatedly emerged were events, subscriptions and e-commerce.

    Digiday- 3 readers -
  • Snapchat is enlisting more publishers to make video shows

    I want my Snap TV? Snapchat plans to double the amount of Snapchat video shows it releases this year to roughly 80 shows, including what could be its first serialized, scripted shows. In doing so, the company has also widened its sources for shows to include digital and legacy publishers, in addition to existing TV network partners.

    Digiday- 4 readers -
  • How companies are using location data, in 5 charts

    The use of artificial intelligence is becoming more common in smartphones, connected home devices, wearables and connected cars. By 2020, there will be 20.4 billion connected devices in use, according to market research firm Gartner. Location data is getting easier and easier to acquire. Here are five charts that illustrate how companies are using location data.

    Digidayin How To's- 3 readers -
  • Common Problems (and Solutions) With URL Tagging and Tracking

    In Google Analytics, there is an order to everything. I learned this the hard way. In the past, the PPC Hero team has shared with our readers some unfortunate side-effects that can happen when you combine destination URLs, tracking parameters and 301 redirects. Today I am going to shed more light on this subject and hopefully prevent someone from making the same mistake in the future.

    PPC Heroin Paid Search- 8 readers -
  • 7 Ways to Engage Your Social Media Audience

    25601440 One of the most challenging parts of being a social media marketer is creating effective content that resonates with your audience each and every time. With 81% (and climbing) of small and medium businesses using social media for marketing, it’s hard to stand out and capture your audience’s attention enough to keep them coming back, especially when Facebook’s algorith ...

    Simply Measuredin Social- 6 readers -
  • A Vision for One of Tech’s Most Valuable Startups: The Airbnb Card

    A few weeks ago my old NBC colleague, (now former) Airbnb CFO Laurence Tosi, and Airbnb’s CEO Brian Chesky had conflicting visions of where Airbnb is going. Chesky wanted to do something YUGE like start an airline while Tosi appeared to like making customer service boringly efficient and achieving profitability. This dispute may have led Tosi to leave the company efficiently earlier this month.

    Andrew Shotland/ Street Fight- 8 readers -
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