Latest - Page 4

  • Connecting Content to Measurable Business Outcomes

    I recently passed my six-month mark at Contently. In my very first post on The Content Strategist, I wrote this: The biggest challenge facing content marketing is also its greatest opportunity. How do we connect each piece of content to a specific business outcome? In content marketing, ROI means many things to many people.

    The Content Strategistin Content- 9 readers -
  • Video: Last Week in Local June 26, 2017

    Last week in Local 6/26 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending June 26th, 2017. This week featuring Mary Bowling and Mike Blumenthal. This year we will be publishing our Last Week in Local video directly to the Local U blog.

    Mike Blumenthal/ Local University- 10 readers -
  • Helping journalists deepen their digital skills on their own time

    It’s become increasingly important for journalists to deepen their digital skills for reporting, but finding dedicated time to invest in learning can be a challenge. To address that challenge, the News Lab has launched a series of advanced online learning programs focused on helping journalists quickly develop skills across key disciplines in digital journalism—on their own time.

    The Official Google Blog- 18 readers -
  • The World is Coming Together at Affiliate Summit East 2017

    I was just looking at the countries where people are coming from for Affiliate Summit East 2017, and it’s neat to see marketers converging on New York City from all around the world. Outside of the United States, the country sending the most attendees is Canada. After Canada, people are coming from the following countries in the biggest numbers (1 is the highest): Israel ...

    Shawn Collins/ affiliatetip.comin Affiliate- 9 readers -
  • Harry Potter casts his spell on Google Earth

    Twenty years ago today, Harry Potter began his journey from a closet on Privet Drive to the castle at Hogwarts School of Witchcraft and Wizardry, and—Alohomora!—he unlocked the imaginations of Muggles everywhere. Conjured up by author J.K. Rowling, "Harry Potter and the Philosopher’s Stone" (called "Harry Potter and the Sorcerer’s Stone" in the U.S.

    The Official Google Blogin Google- 18 readers -
  • 7 Google Penalty Checker Tools To Diagnose Your Site Instantly

    It’s an awful feeling, isn’t it? One day you close your laptop safe in the knowledge that your site is getting healthy amounts of search traffic. Then, the next morning, you find out your site has been hit with a Google Penalty. What was once a solid stream of targeted traffic is now nothing more than a trickle of slightly interested people. But you can come back from this.

    Matthew Woodward/ Matthew Woodwardin SEO Google- 15 readers -
  • SMX Advanced: A paid search roundup

    One of my favorite aspects of SMX Advanced is the guarantee of emerging with a list of new tests to try out, along with pointers given by the industry’s top experts. SMX Advanced 2017 was no exception! Maximizing Performance With AdWords Campaign Drafts And Experiments Michael Elkins’ session, “Maximizing Performance With AdWords Campaign Drafts And Experiments,” contributed ...

    Search Engine Landin Paid Search SEO- 11 readers -
  • 2017 HubSpot Pricing Guide by Ben Ratner at HubSpot

    We've received some feedback from users lately that it's not super clear which features come with which particular tier of HubSpot Marketing. I can't say I'm too surprised by this feedback. After all, HubSpot does have 5 different tiers of the product (Free, Starter, Basic, Pro, Enterprise). So please allow us to clear the air :) The best way I can think to differentiate our ...

    Randy Milanovic/ KAYAK ONLINE MARKETING BLOG - 12 readers -
  • Danny Sullivan: My new role as advisor for Third Door Media

    After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty.

    Danny Sullivan/ Search Engine Landin SEO- 13 readers -
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