Latest - Page 4

  • 15 Conversion Rate Optimization Lessons Learned From CXL Live 2017

    3 weeks ago, myself and a few other IMPACTers attended CXL Live 2017, a 3-Day Growth & Conversion Conference, put on by Peep Laja, one of the world’s most recognized conversion optimizers, and his team at ConversionXL. As inbound marketing and sales folks, we found ourselves in a new, strange, and mysterious wor ...

    The IMPACT Blog- 17 readers -
  • Are you grateful for digital? Part 2: Q&A

    In my most recent column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our campaigns rely more on our need to meet sales goals than any objective of the customers. Well, it got me thinking, do others have similar feelings? Are they grateful for digital? I asked Lynn Wunderman, Director at Pebble Post (m ...

    Marketing Landin Display- 13 readers -
  • You’re Going to Have to Get Good at Video

    I’ve been experimenting with making and editing video lately. I’m not doing it for my jollies or because I think I’m damned good looking (which I am). It’s because WE (humanity) has demonstrated loud and clear that we want to CONSUME video. We prefer it to text. And if that’s true, and you and I are in the business of communicating, we’re going to have to make video.

    Chris Brogan/ chrisbrogan.com- 12 readers -
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