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Doritos, Marmot, and Heinz produced the most engaging television ads that aired during Super Bowl 50, according to a study that tracked people's facial expressions while they watched the game. The report from Realeyes, Lucid, and Qualtrics was based on data from webcams that tracked the facial reactions of more than 3,000 people as they watched the Super Bowl 50 ads; 49 k ...
There is big news for small businesses using Snapchat. Last week, Snapchat rolled out new Geofilter options that allow small businesses to create promotional filters for users. Geofilters are photo filters that can only be accessed in specific geographic locations. You can see a few examples of Geofilters below.
Too many people start planning Twitter campaigns with thoughts about retweets, likes, and new followers in mind. But they should be thinking about the most important thing: The content! When it comes to tweets, it’s the content — words, hashtags, photos, and videos — which makes them go viral. Knowing what type of content is well received will help your tweets spread as you c ...
Unacast Partners With Opera to Let Marketers Retarget Consumers Using Beacon Data March 2, 2016 by David Hirschman Leave a Comment Filed Under: News Beacon data provider Unacast has announced a new partnership with mobile advertising and marketing platform Opera Mediaworks that will allow advertisers to segment and retarget consumers based on what places they have recently visited.
With my girls all into showing dogs, in particular Kerry Blue Terriers, in true ShoeMoney style I acquired the domain kerryblueterriers.com. BTW exact match dog breed domains are expensive as shit. This was the 2nd most I have ever paid for a domain name. They are 8 and 10 years old and don’t have any content but now plan to do posts, review products, interview other dog owners, etc,etc.
Back in September, I conducted an examination of e-commerce advertising and purchase activity run through Nanigans software, which was developed by the company that employs me. I noted some clear behavioral patterns, such as consumers generating the greatest share of purchases on Wednesday or Thursday of a given week.
Social media marketing is a powerful means by which to build your online profile and your business. Wouldn’t you agree? I mean, everyone you know is online right? Even my 70 year old mother is on Facebook and Google Plus! Doing business online these days is Doing Business. It’s no longer a marketing channel that we can take or leave.
Developers unable to attend Facebook’s F8 global developers conference in San Francisco April 12 and 13 may have another alternative. Director of platform product Deborah Liu announced in a blog post that the social network is organizing 27 global meetups to coincide with F8 2016, with each gathering featuring live streams of the opening keynote, as well as the opportunity ...
Creating a new AdWords account can be tricky. There are tons of important decisions that you must make, many of which will have a lasting impact on your account performance. Lucky for you, I’ve encountered my fair share of AdWords mishaps and am here to prevent you from repeating my mistakes! So, here are three default AdWords settings that you should avoid, at all costs.
It’s an all too familiar problem: You dedicate hours to writing blogs with the purpose of bringing traffic to your website. You are excited to share your knowledge with the world in a personalized setting and you cannot wait for your blog to rank number 1 on Google for your topic. The trouble is, there’s a very high chance that it will never reach that top coveted spot.
Search data is a mine of insights about customers’ needs that can translate into new revenue. Here’s an example from my own experience… Recently, my beloved Urban Decay Naked Basics eyeshadow palette went from looking like this: To something a bit more deteriorated: This isn’t uncommon or unexpected: I knew that the uneven ‘wear and tear’ was inevitable.
We’ve all seen ads that seem so fake, forced, or sappy that we roll our eyes in disdain. “Who would ever fall for that?” we wonder. In the modern marketplace, consumers can sniff out disingenuous advertising from a mile away. Forty-three percent of Millennials rank authenticity higher than content when consuming news. They won’t even read it if they don’t trust the brand.
In two weeks we’ll release a brand new eBook: Blog SEO. This eBook will be the most extensive one we’ve published so far. Our Blog SEO eBook contains all information necessary to optimize your blog to the fullest. It’s a must read for anyone owning or maintaining a blog. SEO theory specifically for blogs Blog SEO contains over 200 pages of practical information on the optimization of blogs.
Google is synonymous with “search”, but a forthcoming product closure highlights a rare weakness. Google Compare, the search giant’s price comparison service, will close later this month. Certainly, when I’ve shopped around for financial products, Google Compare hasn’t come to mind. It seems there is a type of search where Google is not the answer.