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Barneys New York celebrated Paris Fashion Week Men’s by posting some racy Instagram art on Thursday night. The department store’s menswear account @Barneysman, which has 71,000 Instagram followers (the main account has 871,000), partnered with Creative Partners artist Doug Abraham for “Seeing Stars,” an Instagram-only look book featuring Givenchy’s menswear collection.
This week’s round up includes tips to help promote your business using LinkedIn Groups, improve your Content Marketing strategy, and rank well in Local Search. You’ll also learn how to design conversion forms that drive more traffic to your website and create effective mobile landing pages. Read on for the latest in the digital marketing world! Search Engine Optimization: ...
Twitter now has longer pre-roll video ads that can run for either 15 or 30 seconds, a big jump from the six-second standard it first adopted. The longer ads also come with a skip option after six seconds so as to limit the potential fallout from haters of pre-roll video. They are shown ahead of videos that media partners post as part of the over two-year-old Amplify program, i ...
Facebook Lift Tests – Yes, They Work, and Here’s How Posted: 01.22.2016 In theory, Facebook’s Conversion Lift Tests allow us to measure incremental lift. This is different from total conversions; basically, what lift tests set out to do is parse out which conversions you would have gotten anyway and show us what conversions Facebook was responsible for driving.
December desktop search rankings from comScore came out yesterday. Bing gained slightly vs. November; most others are off a fraction of a point. Google has lost market share and volume vs. a year ago when it had a share of 65.4 percent. A year ago Bing was at 19.7 percent; today it’s at 21.1 percent. However these data now only tell part of the story because they don’t include mobile search.
This week is packed with portents for the year yet to come. Find out why brands might want to prioritize websites less (and social content discovery more), and get a first look at the ad tool Google's releasing to help brands market live to users across devices (just in time for the Super Bowl!).
Online retailing is a booming business—as are concomitant scams. As a law firm that works with online marketing affiliates and product producers, we often field questions about the legalities of e-tailing and online marketing. So let's review a few frequently asked questions (FAQs). Is it against the law to buy and sell fake reviews? Fake reviews contravene guidelines laid ...
GIFs are making a comeback as engaging and fun marketing tools. So this year, be sure to include them in your marketing plans. First, let's define a GIF. Put simply, a GIF (graphics interchange format) is a digital image format similar to JPEGs and PNG files. GIFs can be used for still pictures, but GIFs' popularity stems from their ability to support simple animations.
Social media and travel now go hand-in-hand with visual becoming platforms becoming particularly instrumental in helping would-be jetsetters discover travel-related content and even map out potential destinations. A report from Topdeck Travel examines millennial travel trends, with some insights into how social plays into the process.
Subscribe: iTunes | RSS | Snapchat is the belle of the ball among advertisers, eager to get at its young users. In a new survey of senior ad buyers, Snapchat was the clear favorite for social platforms they would begin to advertise on this year. But momentum can only take you so far. Snapchat, which is rolling out an ads application-programming interface soon, still lacks so ...
Whether you’re changing your backend CMS or just giving the site a new look and feel, planning a website redesign can be a challenging & daunting process. I’ve have a website redesign checklist to make it way easier. This website redesign checklist will not only make the process easier for you, it will ensure that don’t lose your existing rankings, traffic, and loyal cust ...
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A Miami-based startup is deploying the video playlist as a collaborative engagement tool. Last month, Videoo issued the release version of its embeddable video player for use in a Star Wars-related campaign for Dolby. In that effort — and similar ones for the seven other brands that have used the company’s technology — the player automatically adds to its playlist any videos ...
How are you getting your users? Are you trying to squeeze as many people as possible into your free trial? And then hoping they will stick around and become paid users? In many cases, that’s what SaaS companies do. And more often than not, it’s a mistake. A SaaS is a SaaS. It’s more complicated than most products being sold online.
Captions (also called „subtitles”) are a great element of every video marketing strategy, but also one that is often treated as a fifth wheel. But you know what? That’s as true as saying that YouTube is only for cats and pranks. Captions are basically a textual representation of audio that was used in your video production.