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Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to invite you to a new real-time online workshop on leadership.
RGR Marketing HIgh Quality B2B Leads Online Investors Are Betting on a Bright Future for Oakland-Based Solar Business Have you heard of Sungevity? Maybe, but then again, maybe not. If you happen to live in one of the markets they serve, then you’ve probably seen their cheerful orange Toyota Priuses cruising around.
Image by Viktor Hanacek via picjumbo. So, the haze of the holidays is slowly wearing off, and you’re looking over the list of resolutions you made half-sober the night after your office Christmas party. If being a better marketer is on that list, then we have a quick and easy way to expand your marketing knowledge — for free! I’m talking marketing podcasts.
This is the great book a speaker sent to me (She was recommended by my friend David Meerman Scott) and it helps business people get noticed in a noisy world. Ironically, I was a keynote speaker before my nasty fall, so I respect the ways top speaker use. She gave permission to share it – with her resource box, which I did. Thought it might be helpful for readers of this blog.
Let’s kick off the New Year with an absolute game changer for your business: Facebook ad targeting. Some of you by now have become really good at this. But if you’re still struggling to nail your Facebook ad strategy, or if you’re just getting started in this world, this episode is most definitely for you.
Sometimes I wonder if I wrote a hundred more posts about changing buying behavior, with hundreds of additional data sources, if prospects will begin listening. They just don’t seem to be listening, though. When we hear we’re different and then do some research we always find the same thing. Consumer buying behavior is changing. The change was slow at first, but now it’s accelerating.
This is View from the Top, a video series from Digiday where we sit down with leaders and pioneers at brands, agencies and publishers to find out how they’re adapting to the modernization of media and marketing. Chris Altchek is familiar with all the millennial stereotypes: narcissistic, selfish short-term thinkers.
Virtual reality is undoubtedly hot. The Oculus Rift went on pre-sale yesterday just as the who’s who of brand nerds converge at the Consumer Electronics Show in Las Vegas this week. Strapping on a pair of goggles is the “swipe right” of 2016. Agencies, never known for sitting out the next cool thing, are scrambling to get staffers up to date, holding workshops, breaking out hea ...
Binge-watching has become the new normal. TBS is the latest linear broadcaster to try its hand at the model. The Turber network is airing the entire season of its new police satire “Angie Tribeca” five consecutive times starting at 9 p.m. on Sunday, January 17. The 25-hour marathon, which will air without commercial breaks, will also be available online, on the TBS app and on-demand.
Lad-lite publication Joe Media thinks the male-interest sector is still underserved in the U.K., and it has a strong roadmap in place to serve that need, starting by doubling its U.K. team to 30 before the quarter is out. With a tagline of “for men, not lads,” the 5-year-old digital publisher has its roots in Ireland and entered the U.K. last summer. It has since built its U.K.
There’s more to the Tiffany brand than its signature shade of baby blue, and the jewelry retailer is putting it out there 140 characters at a time. “We found our groove on Twitter,” said Diana Hong, vp and creative director of global digital marketing at Tiffany & Co. “It’s an interesting platform for us.
A camera that takes easy-to-edit spherical videos. An app-connected “smart shoe” with adjustable temperature. There has been no shortage of pie-in-the-sky consumer tech already announced at CES this week. But marketers — and their imaginations — want more. Much more. We asked some brand and agency marketers for their dream products — tech and gadgets they would love to see come out of CES.
Snapchat, as Digiday reported earlier this week, is taking steps to build an ads API, which will introduce automation and sophistication to ad buying there. It also means more ads, and a more concerted focus on commercialization for the messaging app. CEO Evan Spiegel has gone from openly skeptical of advertising, if not downright opposed, to seemingly recognizing the only way ...
A new London-based search engine, Oscobo, just launched promising an anonymous searching experience on a platform that won’t sell or st ...
Jan 06 Posted by Ad Hustler | Posted in Pathetic | Posted on 06-01-2016 It’s no secret that i’m a huge New York Giants fan. I’m also a fan of Odell Beckham Jr. His latest antics on the field actually made me like him more. I like a guy with fire. One thing I don’t like however is using the good will of the fans to make a buck.