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  • The Impact of Custom Packaging on Your Ecommerce Sales?

    One of the first packages that I ever opened that was special was the first MacBookPro that I purchased. It felt like an unveiling as I opened the suitcase style box with the laptop and accessories beautifully fitted within. It was a major investment, and you could see the care Apple took to make sure that I knew it was special as I opened the box.

    Douglas Karr/ Marketing Technology Blog- 17 readers -
  • Facebook for Nonprofits Site Debuts

    Facebook launched a new website Thursday, Facebook for Nonprofits, aimed at assisting nonprofits and non-governmental organizations with achieving their goals on the social network. Facebook marketing manager, social good Joanne Sprague said in a Facebook Media blog post that Facebook for Nonprofits will provide information on how nonprofits and NGOs can: Strengthen their F ...

    David Cohen/ AllFacebookin Social Facebook- 17 readers -
  • Yahoo Holds Mobile Developer Event Against Backdrop Of Uncertain Future

    Right now it has got to be tough to be Yahoo CEO Marissa Mayer. Seen above in a 2015 photo, Mayer is under tremendous pressure from institutional investors who from the start have had unreasonable expectations and probably not given the company sufficient flexibility to transform. This morning it is being reported that Yahoo has “formed a committee of independent board membe ...

    Greg Sterling/ Marketing Land- 11 readers -
  • Create the Perfect Offer: 4 Questions You Need to Ask First

    Special offers are hardly a new marketing strategy. Long before email and social media marketing, special offers and promotions played an important role in how small businesses could attract new customers and drive repeat business. While offers used to consist of coupons in local papers or promotions spread through word of mouth, today there are more ways to promote an offer ...

    Miranda Paquet/ Constant Contactin EMail- 29 readers -
  • 3 Resources to Help You Publish the Content Your Audience Wants

    “Oh no. We have to toss them out,” the bartender said with a sour look on her face as she removed a thin, black straw from her mouth. Four intricate cocktails she just made were lined up in a row in front of her. “All of them?!” her coworker asked. “Yep. When I taste-tested them, I realized I added too much Fernet-Branca.” And down the drain the cocktails went.

    Stefanie Flaxman/ Copybloggerin Content Blogging- 18 readers -
  • Weekly SEO recap: speed it up!

    This week we’ve got to catch up a bit, as I was away on holiday for a while. Luckily Google took it slow in the last few weeks, basically doing nothing really interesting. They did put out a lot of stuff, it just wasn’t all that interesting. Let’s go over the bits that are interesting. AMP it up At conferences, with demo sites, in forums, in blog posts and even in Google Searc ...

    Joost De Valk/ Yoastin SEO- 20 readers -
  • Social Media Education Empowers the Next Generation of Marketing Mavens

    University graduates who earn Hootsuite certification have a better understanding of the professional application of social media tools, concepts, and strategies for business, a recent study found. A group of university professors and researchers examined the impact that social media certification program Hootsuite University’s certification program had on students, employers, and professors.

    Hootsuitein Social- 16 readers -
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