- Our Blog
In the spring of 2015 Google began implementing its recently-renewed agreement with Twitter that gave the search giant full, real-time access to all tweets on Twitter. Here at Stone Temple we had a unique opportunity to assess how much of a difference this made. We had made before and after “snapshots” of over 133,000 tweets and measured how many of them were indexed in Google Search.
The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal effects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land.
Cookies became the Bogeyman of the 21st century for websites and their visitors. What is so threatening about these small pieces of data and should we really fear them? After reading this article you will be equipped with actionable knowledge about cookies that will allow you to sleep peacefully at night.
To say that the digital marketing industry moves rapidly would be a considerable understatement. With everyone moving fast and breaking things, it’s easy to fall behind on the news that really matters. With that in mind, I’ve gathered 25 of what I consider essential sources of the latest marketing news.
It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. But did you know that we have officially hit “peak martech?” That’s the word from technology guru and speaker Scott Brinker, who runs the highly influential ChiefMartec.com blog.
This post was originally featured in Social Media Today.Advertising on Facebook–or any social media channel– can be a daunting task. Running relevant and impactful campaigns for y ...
Marketing Technology Resources Infographic: The 2015 Marketing Technology Landscape The number of martech companies h ...
You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital marketing for small businesses in 2016. Here’s your rundown: Search: optimise for small screens 2015 saw Google finally ...
Pre-orders for the Oculus Rift headset from Facebook-owned virtual-reality outfit Oculus VR will begin at 8 a.m. PT/11 a.m. ET Wednesday, but gamers waiting for Oculus Touch controllers will have to wait a little longer. Oculus announced in a blog post that every Rift headset will come pre-bundled with Lucky’s Tale from Playful, as previously announced, along with new addit ...
The New Year has brought a fresh look for our Search Marketing Expo conference: a new logo, web site and tagline: “Obsessed With SEO & SEM.” Here’s a guide to all the changes that we’re excited about. Obsessed With SEO & SEM Search Marketing Expo — SMX — is the search marketing conference that Search Engine Land has produced since 2007.
First things first, happy new year from PPC.org! The start of 2016 often ushers in a flood of New Year’s resolutions in a way for people to improve themselves and achieve something for the new year. This is also a great time of year to look back on the last year, as an advertiser, and change a few things about your approach to PPC so that you are that bit more successful during 2016.
Mickey Spillane did not suffer from delusions of grandeur. He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature. What he wanted was for them to sell. I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane His books have sold more than 225 million copies, so this approach served him well.
I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders. Let’s jump to the kicker: “82% of social media messages to retailers go unanswered in within 72 hours.
Never Worry About Your Websites Optimization Ever Again! Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on down the road – we don’t want to jump the gun, now do we!? If you’re a webmaster that’s looking t ...
Bing Local Testing Save Place Feature in Local Knowledge Panel January 5, 2016 by Jennifer Slegg Leave a Comment Bing is testing a new feature in their local search results that allows a searcher to save a place when viewing the local knowledge panel for the business in the search results. Once you click on the save place, it changes it to a gold star with “Place saved” te ...