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  • Bing Now Powers AOL Search: What Advertisers Need To Know

    The move is now official: Bing has taken over serving search results and ads for AOL from Google. Initially announced in June 2015, the 10-year deal effects all AOL search traffic worldwide and on all devices. For more details on what this means in terms of market share, be sure to read Greg Sterling’s coverage on Search Engine Land.

    Ginny Marvin/ Search Engine Landin SEO- 18 readers -
  • Don’t Fear The “Cookies” Monster

    Cookies became the Bogeyman of the 21st century for websites and their visitors. What is so threatening about these small pieces of data and should we really fear them? After reading this article you will be equipped with actionable knowledge about cookies that will allow you to sleep peacefully at night.

    Ada Wizmur/ GetResponse Blogin EMail- 18 readers -
  • 5 Predictions For 2016 After Reaching “Peak Martech”

    It’s no surprise that modern marketers are technology-crazy, constantly searching for the latest innovative application to help optimize the customer lifecycle and gain a competitive advantage. But did you know that we have officially hit “peak martech?” That’s the word from technology guru and speaker Scott Brinker, who runs the highly influential blog.

    Erik Bratt/ Marketing Land- 14 readers -
  • 4 digital marketing trends to embrace in 2016

    You don’t have a crystal ball. That makes it a bit tricky to outmuscle your competitors by predicting the next big digital marketing trends. But don’t worry. It doesn’t have to be all guesswork. There are a few things that look nailed on to shake up digital marketing for small businesses in 2016. Here’s your rundown: Search: optimise for small screens 2015 saw Google finally ...

    Constant Contactin EMail Google- 21 readers -
  • Oculus Rift Pre-Orders Start Wednesday; Touch Delayed

    Pre-orders for the Oculus Rift headset from Facebook-owned virtual-reality outfit Oculus VR will begin at 8 a.m. PT/11 a.m. ET Wednesday, but gamers waiting for Oculus Touch controllers will have to wait a little longer. Oculus announced in a blog post that every Rift headset will come pre-bundled with Lucky’s Tale from Playful, as previously announced, along with new addit ...

    David Cohen/ AllTwitterin Facebook- 14 readers -
  • Give Yourself a PPC New Year’s Resolution

    First things first, happy new year from! The start of 2016 often ushers in a flood of New Year’s resolutions in a way for people to improve themselves and achieve something for the new year. This is also a great time of year to look back on the last year, as an advertiser, and change a few things about your approach to PPC so that you are that bit more successful during 2016.

    Will Green/ ppc.orgin Paid Search- 14 readers -
  • Should You Write for Fans or Customers?

    Mickey Spillane did not suffer from delusions of grandeur. He didn’t expect his novels — featuring private eye Mike Hammer — to be regarded as great works of literature. What he wanted was for them to sell. I have no fans. You know what I got? Customers. And customers are your friends. – Mickey Spillane His books have sold more than 225 million copies, so this approach served him well.

    Pamela Wilson/ Copybloggerin Content- 16 readers -
  • Why do brands pay lip service to social media?

    I recently stumbled upon a study by Sprout Social, which explored how responsive brands are on social media channels. The short answer is that they’re not very responsive at all, with retailers among the worst offenders. Let’s jump to the kicker: “82% of social media messages to retailers go unanswered in within 72 hours.

    Chris Lake/ Search Engine Watchin Social- 16 readers -
  • Learn how Over Optimization can kill your website

    Never Worry About Your Websites Optimization Ever Again! Over optimization occurs whenever you have taken it upon yourself to go “above and beyond” the normal means of optimization. This is a problem for many different reasons, but that’s something we’ll get into a little later on down the road – we don’t want to jump the gun, now do we!? If you’re a webmaster that’s looking t ...

    SEO Nickin SEO How To's- 16 readers -
  • Bing Local Testing Save Place Feature in Local Knowledge Panel

    Bing Local Testing Save Place Feature in Local Knowledge Panel January 5, 2016 by Jennifer Slegg Leave a Comment Bing is testing a new feature in their local search results that allows a searcher to save a place when viewing the local knowledge panel for the business in the search results. Once you click on the save place, it changes it to a gold star with “Place saved” te ...

    Jennifer Slegg/ The SEM Post- 10 readers -
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