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Email marketing has been a popular means for marketers to reach potential clients since the medium’s widespread adoption in the 1990s. Even with the creation newer techniques like social media, influencer and content marketing, email is still considered the most effective according to a 2015 survey of 1,800 marketers conducted by Smart Insights and GetResponse.
WordPress is one of the most simplest and easy to use software that provides innumerable themes and plug-ins that have helped create some of the most beautiful and stunning websites, apps and blogs that can be seen on the internet today. WordPress is free and requires no license This is really the reason why WordPress has emerged as the most widely used CMS (Content Management System).
This is my first post in “ULTIMATE” blogging and I’m excited. I’ve decided to do a series of posts that will outline the entire process required to start a successful blog and keep growing it, using various different strategies I learned along the way. Many people don’t understand blogging is a business and must be treated like one.
Snapchat is ready for its Super Bowl debut. After missing out on the big game last year, it sold out its Live Story with the NFL for the Feb. 7 matchup. Marriott, Budweiser, Pepsi and Amazon are all going to be Snapchat Super Bowl sponsors, according to sources. Video ads from these sponsors will run amid the Live Story for the game.
Herschel Supply’s online content series, titled “Well Traveled,” is a feed of shared travel stories from photographers visiting destinations like Kerala, India, Tel Aviv, and New York City. The blog, updated weekly and told in the form of photo essays, is meant to show Herschel’s backpacks, satchels and duffels in action all over the world.
Standing smack in the middle of Mother’s Manhattan office is a fire-engine red telephone booth — a nod to the agency’s London roots. A quick jog downtown, at Barbarian’s New York digs, a giant, white undulating “superdesk” courses through the space. Agencies are known, ideally, for the work they do.
While the viral publishers it routinely lampoons are wholeheartedly embracing the distributed content model, The Onion’s ClickHole still wants people to come watch video on its website. Since its June 2014 launch, ClickHole has been doing video. The general aim is to do one new video per day. The videos, most of which have clickbait-style titles like “You’ll Never Believe How ...
London-based publisher The Times doesn’t mess around when it comes to paywalls. Unlike the Financial Times and other subscription publications, The Times doesn’t favor the metered approach, in which readers can access a smattering of articles for free before hitting the paywall. For The Times, it’s all or nothing. But it’s not opposed to offering a little variety, either.
Snapchat is a hot ticket for brands on the prowl for teens and young people. But so far, the standout brand campaigns have been few and far between. “Publishers are doing good things on Discover, but on the Snapchat platform, there’s not a wealth of fantastic stuff from brands,” said Max Ward, head of multiplatform at content agency Gravity Road. “They just want to be first.
At a time when all the advertiser dollars seem to be going to the millennial demographic, it might seem crazy for a publisher to go in the opposite direction. But that’s just what Purple Clover is doing. The 3-year-old site calls itself The Cool Online Destination for People Over 50, and when many news startups are squarely addressed at people born after 1980, Purple Clover un ...
Marks & Spencer has just launched new localised ecommerce sites to cater to Australia and New Zealand. Previously, Australians could shop online via M&S’s UK-run website, which d ...
Does it feel like you're seeing a lot more ads on Instagram as of late? The Facebook-owned social network is rapidly increasing the number of ads it serves ...
A niche search engine called Shodan has become a real threat to peoples’ privacy, having recently developed the ability to ...
Since Google announced that AMP (Accelerated Mobile Pages) would launch in search early this year, publishers have been waiting to find out just how ads would be handled. More details of where things stand were shared by Google’s head of ads Sridhar Ramaswamy at the IAB Leadership Summit and published in a blog post Monday.
After its initial release in Japanese, dating app Festar has launched in beta on Android in 13 countries in English and Korean. From AI Pacific, Festar connects users based on mutual interests, and allows users to chat in real-time with matches. With Festar, users pick a ‘party room’ to join based on their interests, and are matched with another user who shares their interests ...