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  • Prioritizing Local Search Profile Listings: 2 Methods

    Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge arises when determining where to focus your local listing management efforts.

    Marketing Land- 19 readers -
  • Make a Choice with These Quadcopter Reviews

    Drones, quadcopters, and similar toys are the rage of the moment. They are the new generation toys for boys of all ages and everything in between. With so many choices available at the moment, introduced to the market one after the other, it is difficult to make a clear understanding of what constitutes a good buy, especially since they are playing around a huge range of prices and features.

    Blogtrepreneur- 8 readers -
  • Biggest #Oscars Moments on Social: Leo, Chris Rock and Spotlight

    Hollywood award season is in full swing and for the 88th Annual Academy Awards, the social chatter started in mid January with questions about diversity. As promised, host Chris Rock addressed the diversity controversy in his monologue, while Leonardo DiCaprio generated buzz for his Best Actor win.

    AllFacebookin Social- 18 readers -
  • Connecting Demographics To Search Queries

    Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.

    Marketing Landin Google- 15 readers -
  • Restart and Restart Again

    Why do people look at failures as such a bad thing? Why not look at it as feedback. “Well, that didn’t work. Now what?” That’s the magic pair of sentences, by the way. That gives you something that so many people overlook: your invitation to restart. Restart and Restart Again I’ve fallen off my personal fitness wagon.

    Chris Brogan/ chrisbrogan.com- 14 readers -
  • SEO & The Zero Moment of Truth

    80% of success is showing up.Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio, print, PR and word of mouth. Now, everything has changed. We no longer take the marketing messages delivered to us at face value. We take matters into our own hands and seek out information on the products we wish to purchase.

    Search Engine Landin SEO- 24 readers -
  • Programmatic Display: 3 Tactics to Master in 2016

    For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.” For anyone who’s managed to find one of those crannies by living under a rock, let me bring you up to date. Programmatic buying is a big deal. It’s projected to account for 67 percent of all display buys in 2016, according to eMarketer.

    Marketing Landin Display- 18 readers -
  • How Journalism Can Help You Think Outside the Box When Brainstorming

    Like marketing, journalism is about people. Consumers of editorial and advertorial matter, in all forms, are still consumers. The person who hates fast food, loves Netflix and drives a Mazda will still be receptive to information about all three, no matter if that information is paid for, or investigated or generated naturally by events.

    Relevancein How To's- 18 readers -
  • Empower Your Indirect-Sales Marketers

    Anyone who sells through an indirect sales channel knows incentives can help boost sales. If you're like most channel managers, however, you struggle to gain mindshare from your network, which can include resellers, distributors, and channel partners. You want your network to promote your products and be a successful selling machine.

    MarketingProfs- 8 readers -
  • To Maximize The Value Of Testing, Start With A Strategy

    Most marketers are well-acquainted with the concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new frontier. In recent years, a variety of tools have made testing much easier, and therefore more attainable for more organizations.

    Marketing Land- 12 readers -
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