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  • Conversion vs. Audience Metrics: The Secret to Successful Content Measurement

    Talk with enough people about content marketing, and you’ll hear a common question: What metric really matters? Truth be told, everyone’s desperate for that number that’ll tell you everything—the singular “god metric” above all others. Unfortunately for those folks, that magical god metric simply doesn’t exist. No matter your goal, you need to understand your results on a number of levels.

    The Content Strategistin Content- 17 readers -
  • 10 Regular Job Descriptions, Rewritten by Marketers

    What’s the difference between a strategy director, a strategic ninja, and a strategic jedi? Do careers advisors tell students of the merits of pursuing roles as sanitation engineers, mobile sustenance facilitators and and even five a day collection operatives? Eons ago, when I started working for newspapers, writers were called reporters or journalists.

    The Content Strategist- 11 readers -
  • What Will 2016 Hold for Social Marketers?

    2015 was a year of enormous growth in the digital sphere and 2016 holds even more potential for innovation. As 2016 kicks off, members of the Adaptly team weighed in with predictions on the biggest trends moving forward. Jim Tomanchek, Director of Partner Development As mobile users have shifted from calling to messaging as their primary form of communication (aside from s ...

    AllFacebookin Social- 22 readers -
  • What Star Trek and Ironman Tell Marketers About Voice Search

    Voice search and voice-activated device interfaces are starting to gain traction. As marketers, it’s time to begin reinventing how you engage with customers. Nevermind Siri, Google Now, or Cortana. Mark Zuckerberg’s 2016 resolution is to build an Ironman-like AI bot to help him run his life. Meanwhile, Google has been prototyping a wearable Star Trek Communicator-type lapel pi ...

    Karen Amundson/ BoostBlog- 21 readers -
  • Wanted: Session Ideas For SMX Advanced 2016

    We want your input to help us plan our upcoming SMX Advanced 2016 conference, which will be taking place in Seattle on June 22-23, 2016. Specifically, we’d love to hear from you if you have an great idea for a session that you think should be on the agenda. And if you’re interested in speaking at the show, the absolute best way to improve your chances of being chosen is to ge ...

    Chris Sherman/ Search Engine Landin Paid Search SEO- 22 readers -
  • Forecast: Half Of Consumers Will Be Paying With Phones By 2018

    According to a 2014 survey commissioned by the US Federal Reserve 28 percent of smartphone users had done some from of mobile payment in the previous 12 months. New survey data for 2015 haven’t come out yet but the number is probably close to 35 percent I would estimate. Indeed Retale released consumer survey data late last year that argued 43 percent of US smartphone owners ...

    Greg Sterling/ Marketing Land- 14 readers -
  • Powerful Polls – How to Learn More About Your Audience

    Do you ever feel like you’re banging your head against a wall when it comes to attracting the audience you want to serve? I know it’s a big challenge for my Online Visibility Challenge participants as well as many, many others doing business on the Web. When I started my web-based business in 1996 (yes, that’s 20 years ago!), the challenge wasn’t attracting people to visit you ...

    Denise Wakeman/ Denise Wakemanin Social How To's- 37 readers -
  • Here’s Why Oracle’s Acquisition of Content Sharing/Visitor Tracker AddThis Adds Up

    Among marketing platforms, “it’s a race for data.” That’s how Integrate’s chief marketing officer Scott Vaughn summarizes his reaction to this week’s news that Oracle has acquired another data provider, AddThis, for its burgeoning Data Cloud. The purchase of the Vienna, Virginia-based company, which offers content sharing buttons for social networks, audience tracking, and ...

    Marketing Landin Content- 19 readers -
  • 6 Winning Social Media Tips for Sports Marketing Success

    No field is better equipped to take advantage of real-time marketing than the sports industry. Whether fans are sharing game-time reactions on social media or checking fantasy team scores, they’re constantly connected and engaged while watching their favorite teams. And because excitement peaks in the moment, sports marketers cannot wait several hours, or even a few minutes, ...

    AllFacebookin Social- 19 readers -
  • The Trends That Deserve Your Social Media Dollars in 2016

    2016 promises to be an exciting year for brands and social. 2016 Social Marketing Planning Guide Download Areas for both testing and budget spend are numerous. We have surveyed the landscape and present you with some hot spots to consider. Livecasting Video Goes Mainstream Periscope, acquired by Twitter and launched less than a year ago, is the most popular livecasting app so far.

    Simply Measuredin Social- 17 readers -
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