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Download the materials for this webinar: Email Content Template 20 Writing Prompts for Quick and Creative Non-promotional Emails View recordings and handouts for past sessions and registration links for future sessions. About this workshop: When you’re writing a marketing email for your small retail business, the most important thing to do is stay focused on the ou ...
Undertaking local listing management can be a daunting task. We all understand the importance of standard local listing management: update your local listing profile on a variety of websites to ensure visibility in the world of local search. Simple enough. The challenge arises when determining where to focus your local listing management efforts.
Drones, quadcopters, and similar toys are the rage of the moment. They are the new generation toys for boys of all ages and everything in between. With so many choices available at the moment, introduced to the market one after the other, it is difficult to make a clear understanding of what constitutes a good buy, especially since they are playing around a huge range of prices and features.
Hollywood award season is in full swing and for the 88th Annual Academy Awards, the social chatter started in mid January with questions about diversity. As promised, host Chris Rock addressed the diversity controversy in his monologue, while Leonardo DiCaprio generated buzz for his Best Actor win.
Advertising in search is often difficult to conceptualize for many brands because of how different the live auction and targeting methodology is compared with traditional media planning and buying. Media strategies are built on market research, which always includes target demographics or personas.
Fair use is complicated. Unfortunately for creators, for all of the good the DMCA has led to it has also forced platforms like YouTube to err on the side of caution or risk negative consequences. As a result, false copyright claims and takedown requests often leave creators on YouTube with few options.
Why do people look at failures as such a bad thing? Why not look at it as feedback. “Well, that didn’t work. Now what?” That’s the magic pair of sentences, by the way. That gives you something that so many people overlook: your invitation to restart. Restart and Restart Again I’ve fallen off my personal fitness wagon.
How to Set Up WordPress for Instant Articles Install Pagefrog and head to “Mobile Formats” > “Set Up” Navigate to Publishing Tools in your Facebook page Navigate to Production under the Instant Articles section (so ...
80% of success is showing up.Woody Allen Fifteen years ago, the marketing messages we received were all thrust at us via TV, radio, print, PR and word of mouth. Now, everything has changed. We no longer take the marketing messages delivered to us at face value. We take matters into our own hands and seek out information on the products we wish to purchase.
For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.” For anyone who’s managed to find one of those crannies by living under a rock, let me bring you up to date. Programmatic buying is a big deal. It’s projected to account for 67 percent of all display buys in 2016, according to eMarketer.
Not too long ago we had a fantastic interview with Daniel Lemin, the author of ManipuRATED: How Business Owners Can Fight Fraudulent Online Ratings and Reviews. He spoke to the importance of capturing reviews in order to have both fresh reviews and to combat any negative reviews that may occasionally arise.
Like marketing, journalism is about people. Consumers of editorial and advertorial matter, in all forms, are still consumers. The person who hates fast food, loves Netflix and drives a Mazda will still be receptive to information about all three, no matter if that information is paid for, or investigated or generated naturally by events.
Are the leads you're getting from Google in too short supply for your taste? That no longer has to be the case, because you now have the definitive guide to dominating Google AdWords for your local area. A Four-Step Guide to Dominate Your Local Market via Google AdWords The plan laid out here will allow you to grab a much greater share of new business available to you in Ad ...
Anyone who sells through an indirect sales channel knows incentives can help boost sales. If you're like most channel managers, however, you struggle to gain mindshare from your network, which can include resellers, distributors, and channel partners. You want your network to promote your products and be a successful selling machine.
Most marketers are well-acquainted with the concepts of A/B and multivariate testing, but for many organizations, getting involved in testing still represents stepping into a new frontier. In recent years, a variety of tools have made testing much easier, and therefore more attainable for more organizations.