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New gTLD applicants may have signed away all their rights to sue ICANN, but that doesn’t seem to be a concern for loose-cannon .dotafrica .africa applicant DotConnectAfrica. The company has filed suit in California, trying to kill off rival ZACR’s application as “fraudulent” and demanding a load of cash from ICANN.
John Giannandrea New Google Head of Search; Amit Singhal Leaving Google February 3, 2016 by Jennifer Slegg Leave a Comment Google has a brand new head of search. Many were surprised to see that Amit Singhal, the head of Google Search, is leaving Google on February 26th. Singhal has been a familiar figure for those who follow Google Search.
Did you know over half of all Valentine’s Day gifts are purchased within one week of the holiday? According to Bing, mobile is projected to play a large role in the researching and gift-purchasing surrounding Valentine’s Day this year. Twenty-six percent of all smartphone users are projected to use their mobile device to research products and compare prices, while 14% of all sm ...
Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once, on social media. And the genre is developing fast, with original stories being produced for entertainment and advertisement purposes on Instagram, YouTube, Snapchat, and beyond.
SMBs on Social: What to Leverage to Achieve Goals Posted: 02.03.2016 One difference between launching a digital campaign on a social platform and a display platform or search network is a brand’s ability to choose what action they will pay for. Twitter gives you options to pay per follower, website click, website conversion, engagement, app install, lead, etc.
*For Full 360 Experience, use Chrome or the Kolor app available here: http://Kolor.com. Explore by using your mouse or the ASWD keys to move around when viewing in Chrome! Come along as three GoPro Heros take you on a VR Experience in full 360 degrees! Experience it all in the Land, Air ...
11 Critical Tips for Optimized LPs Posted: 02.03.2016 In our last post, we discussed how important it is for our overall website to be up to par. This post will get into details of using landing pages to make sure we are setting things up with direct response performance in mind. First, let’s make a quick distinction between a website and landing pages.
Google’s head of search, senior vice president of search, Amit Singhal, who has been instrumental at shaping Google Search across desktop, mobile and other search appliances has announced today he is leaving the company after 15 years of service. His last day will be on February 26, 2016 and his next journey will be around philanthropic goals.
If you’re anything like me, you grabbed your coffee, strolled into the office, and sat at your desk on Monday after New Year’s feeling somewhat perplexed by the sudden realization that another year is already upon us. So, before letting too much time pass, I figured I’d have a think about what the year ahead has in store for the world of marketing.
In e-commerce, it's hard to increase your conversion rate, even with lots of online traffic. But being able to effectively increase it is among the major factors determining the future success or failure of your business. Increasing your conversion rate will enhance your return on investment (ROI). You'll need to start by offering a better user experience and using persuasion principles.
How many times have you seen a retargeting ad enticing you to buy a product you've already purchased? Or received an invitation to apply for a credit card you already have? These kinds of misses undermine your audience's trust in the relevance of your communications. What's worse is that such mistakes are entirely avoidable—if companies use the data they already have to bet ...
A little more than a decade ago, digital advertising had two big arms: display and email. Today, the arms have multiplied to include digital TV and radio, display, email, mobile, native, search, social, and video. Big difference, right? Digital marketing has become an eight-armed marketing hydra, with each arm accounting for one of the channels markets must factor into a digital strategy.
Facebook and Instagram advertisers running reach and frequency campaigns can now extend those campaigns out to 90 days in length. The social network announced the change in a Facebook Marketing Partners post, saying that it was a response to feedback from advertisers that it will allow them to run de-duped campaigns over longer time periods, and adding: When running longer ...
“Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry. What is semantic search? What role does it play in SEO? What exactly is changing? Should I be worried? In this article, I’m going to tell you exactly what you need to know about semantic search and SEO. Worries and uncertainties be gone! And don’t worry.