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  • DCA sues ICANN for fraud, demands cash

    New gTLD applicants may have signed away all their rights to sue ICANN, but that doesn’t seem to be a concern for loose-cannon .dotafrica .africa applicant DotConnectAfrica. The company has filed suit in California, trying to kill off rival ZACR’s application as “fraudulent” and demanding a load of cash from ICANN.

    Kevin Murphy/ DomainIncite- 13 readers -
  • Win Of The Week – Ads That Catch The Heart

    Did you know over half of all Valentine’s Day gifts are purchased within one week of the holiday? According to Bing, mobile is projected to play a large role in the researching and gift-purchasing surrounding Valentine’s Day this year. Twenty-six percent of all smartphone users are projected to use their mobile device to research products and compare prices, while 14% of all sm ...

    Sarah Burns/ BoostBlog- 12 readers -
  • Social Cinema: What It Is and Who’s Doing It

    Social cinema is exactly what it sounds like: film events that debut and play out, either little by little or all at once, on social media. And the genre is developing fast, with original stories being produced for entertainment and advertisement purposes on Instagram, YouTube, Snapchat, and beyond.

    Lucy Hitz/ Simply Measuredin Social- 56 readers -
  • SMBs on Social: What to Leverage to Achieve Goals

    SMBs on Social: What to Leverage to Achieve Goals Posted: 02.03.2016 One difference between launching a digital campaign on a social platform and a display platform or search network is a brand’s ability to choose what action they will pay for. Twitter gives you options to pay per follower, website click, website conversion, engagement, app install, lead, etc.

    3Q Digitalin Social- 17 readers -
  • 11 Critical Tips for Optimized LPs

    11 Critical Tips for Optimized LPs Posted: 02.03.2016 In our last post, we discussed how important it is for our overall website to be up to par. This post will get into details of using landing pages to make sure we are setting things up with direct response performance in mind. First, let’s make a quick distinction between a website and landing pages.

    3Q Digital- 11 readers -
  • 2016: The Year of Customer Experience

    If you’re anything like me, you grabbed your coffee, strolled into the office, and sat at your desk on Monday after New Year’s feeling somewhat perplexed by the sudden realization that another year is already upon us. So, before letting too much time pass, I figured I’d have a think about what the year ahead has in store for the world of marketing.

    AllFacebook- 25 readers -
  • Tame the Multichannel Marketing Hydra

    A little more than a decade ago, digital advertising had two big arms: display and email. Today, the arms have multiplied to include digital TV and radio, display, email, mobile, native, search, social, and video. Big difference, right? Digital marketing has become an eight-armed marketing hydra, with each arm accounting for one of the channels markets must factor into a digital strategy.

    MarketingProfs- 11 readers -
  • Facebook Reach and Frequency Campaigns Can Now Run For 90 Days

    Facebook and Instagram advertisers running reach and frequency campaigns can now extend those campaigns out to 90 days in length. The social network announced the change in a Facebook Marketing Partners post, saying that it was a response to feedback from advertisers that it will allow them to run de-duped campaigns over longer time periods, and adding: When running longer ...

    David Cohen/ Inside Facebookin Social Facebook- 11 readers -
  • Everything You Need To Know About Semantic Search And What It Means for Your Website

    “Semantic search” is probably a term that you’ve heard thrown around. If you’re like me, terms like that can cause a little bit of worry. What is semantic search? What role does it play in SEO? What exactly is changing? Should I be worried? In this article, I’m going to tell you exactly what you need to know about semantic search and SEO. Worries and uncertainties be gone! And don’t worry.

    Neil Patel/ The Daily Eggin SEO- 42 readers -
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