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Facebook Pages Take Another Hit On Any Post That Seems Promotional November 18, 2014 by Jennifer Slegg Leave a Comment Or are you a restaurant posting daily specials that can seem too sales-y? Facebook is yet again (and again) reducing the exposure of Facebook Pages’ posts that they deem too promotional.
The amount of information we share daily on Twitter is enormous: we rely on Twitter for sharing our most important updates, streaming our events and conferences, for curating testimonials, creating Twitter chats, etc. This article shares some mostly free tools that will let you archive Tweets based on various criteria for you to: Be able to refer to them later (even in a ye ...
In this podcast recorded at Pubcon Las Vegas 2014, I had the chance to discuss statistics and removing bad links with Russ Jones from Virante. In this episode of Marketing Nerds, we cover: Statistics Russ uses to protect his brands online. Blackhat methods that people use and a cost/benefit ratio.
It feels like it has been the "Year of Mobile" for the past five years, with bloggers just like myself claiming this is the year consumers will shift and advertisers will finally provide users with the experience they are looking for when searching on a mobile device. The issue is, technology continues to develop at a rate that not all advertisers can keep up with.
Achieving a single customer view is supposedly the ultimate goal for digital marketers, but is it really feasible? Building this complete, joined-up view of the customer is a costly and time-consuming project, and while some have made decent progress, others still have a mountain to climb. A new report published today by Econsultancy and Innometrics investigates the current l ...
Smartphones, and soccer, contributed to the enormous amount of branded video consumed in Q3 2014. Of the 2.9 Billion views generated for branded videos from July to September 2014, around 484 million of them can be attributed to video campaigns for electronics brands. That represents 16% of the total video views for that period.
Recently, Facebook unveiled its latest mobile app (for iOS) — Rooms. It’s the rumored “anonymous,” app, where users can have their own name or whatever screen name they choose. But is there any space in Facebook’s Rooms for a branded experience? Could Nike launch a room dedicated to running — and should they? We talked with Lawrence Mak, the Senior Product Marketing Manager f ...
Most brands realize the importance of interacting with consumers online, but some may be surprised to discover the value of observing their audience in their natural (digital) environment. Remember when your parents taught you the importance of listening to others? The same ideology applies to brands.
It’s always helpful to know what Google looks for when they rate websites, since Google is, well, Google. So whenever some “insider” info leaks, it is worth our serious consideration. Here are 10 EASY things that ev ...
Paid search bids are among the core building blocks to a successful account. Because they are one of the many fluid parts of day-to-day performance, it is integral that we understand what bidding strategies are most suited for, for our individual needs. This live webinar, will teach you distinct strategies that are most applicable ...
What do you want from social media today? I’ll answer this question for you: When you post something on Twitter, Facebook, or Google+ you want tons of people to click and read it. Right? Oh yes, you’ve spent hours on writing your masterpiece, finding a perfect image for it. And social media is a great way to promote your work and attract people to it.
If you ask any SMB business manager if they need more leads to hit their goals, they will invariably say yes. But are all leads the same? For must businesses, the answer to that question is no. If I'm targeting companies in the IT infrastructure business, a lead from the retail sector isn't worth much to me.
Despite a slight decline during the third quarter of 2014, Facebook was still responsible for nearly one-quarter of social referrals to the more than 300,000 global websites studied by Shareaholic, according to the content amplification platform’s latest report. Facebook saw its share of social referrals slip 4.
By now, everyone in the SEO world knows that Google canceled Authorship because "it isn't as useful to our users as we'd hoped." From now on, you'll never see an author's photo next to his or her articles in Google. Google's official statement is that "removing Authorship generally does not seem to reduce traffic to sites," but I'm calling baloney.
ICANN has started termination proceedings on Domain Services Rotterdam, a Dutch registrar, for failure to pay accreditation fees. The company owes ICANN $5,118.83 in dues but has failed to pay up despite breach notices dating back to May, according to an ICANN termination notice (pdf) Domain Services does not h ...