- Our Blog
Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of facts, multi-channel e-commerce platform Webgility is today launching a new business intelligence solution, Highlight. It represents a new direction for the nine-year-old company, founder and CEO Paraq Mamnani told me.
I would like for you to dream for a moment. What would be like if you went into cave in 2008 and walked back into the daylight six years later? You rub your eyes and look around at your surroundings. So much has changed. Everything feels unfamiliar and new: new buildings, new cars, new technology everywhere you look.
Small business owners with backgrounds in statistics or technology are all set when it comes to using predictive analytics to identify which prospect groups are most likely to want their product or services — and so are larger corporations with big budgets to spend on outside analytics consultants.
Challenge: Eat Nothing But Raw Fruits, Vegetables, nuts and seeds for a whole 30 days and document any changes. I had no time the other day to write an update so I've decided to merge both day 6&7. Day 6 was a great day. I felt really good. Usually I'll take a nap during the middle of the day but I was too energetic to take one. I just worked through midday and ended up going out at night.
As the new year starts coming around, it’s natural for companies to think about goals and ways to improve upon the business they were able complete the year before. While this is important for all businesses, reevaluating your current strategies is especially important for businesses that live or die on the Internet, and with PPC particularly.
The belief that people who click display adverts are the ones who convert is a popular one but in fact the complete opposite is true – clickers are a ...
When a company such as Facebook introduces a new feature, marketers have two simultaneous reactions: excitement and skepticism, like a child discovering fire for the first time. When Facebook unveiled its Instant Articles, the appeal was instant, but so was the potential drawback. Do we really want another place to share our content? How much do we want to fragment our audienc ...
It’s tempting to think of your brand as a beautiful and unique flower. You believe in the work you do, you take pains to know your audience and craft messages that should resonate with them. So you bring your exquisite rose to the world—only to find they’re standing waist-deep in a flower garden. In the crowded content market, it’s entirely possible to do everything right and ...
Do you want to improve your social media marketing? Have you looked at how your competitors are using social? There are tools to help you determine what’s working for you and your competitors, what isn’t working and why. In this article you’ll discover four free tools to compare your social media presence with your competitor’s.
Change Just One Thing and Achieve Your Goals We have all just celebrated the start of a new year. The New Year can be very exciting. 2016 arrived and I am sure we all made the usual New Year resolutions. So let me ask you a few honest questions: Were your resolutions the same as last year? Did you actually accomplish any of your goals? Have you made any new resolutions ...
A lot of my clients and workshop attendees tell me that they don’t have a clear idea of what they hope to accomplish with their content. Or if they do have a clear idea, it’s not written down. Sound familiar? That’s why I spend a lot of time helping content professionals put their strategies into words.
Over the 2015 holiday season — from Black Friday through the first week of the new year — we’ve been tracking consumer email behavior across industries, while keeping a close eye on the retail audience. We wanted to see which devices holiday shoppers used most often to open emails, as well as which they were more likely to click-through on to make a purchase.
In August 2013 Google rolled out the Hummingbird update. Unlike most other updates this wasn’t just a change to the algorithm; it was more like a replacement óf the algorithm. Why this big change? It’s closely related to Google’s vision of the ‘perfect search engine’, that Larry Page once described as “understands exactly what you mean and gives you back exactly what you want.
Leadership is a choice. This is apparently controversial, but more than any other element I can track, leadership occurs when someone decides it's important that they lead. The challenge, then, is in making the choice to lead. I'd like to invite you to a new real-time online workshop on leadership.
RGR Marketing HIgh Quality B2B Leads Online Investors Are Betting on a Bright Future for Oakland-Based Solar Business Have you heard of Sungevity? Maybe, but then again, maybe not. If you happen to live in one of the markets they serve, then you’ve probably seen their cheerful orange Toyota Priuses cruising around.