Latest - Page 7197

  • Write Better Ads For Your Mobile Audience

    This week we've been writing about why we perform tasks certain ways in our PPC accounts. Today I'll look at why it's pivotal to write mobile specific ads. I've found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.

    Matt Umbro/ PPC Hero- 3 readers -
  • CEI 067: Marketing Campaigns with Paul Sokol

    We are really excited about today’s podcast, and when you hear what’s in store, you will be too! Danny’s guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul’s specialty is designing marketing campaigns, and that’s exactly what we’re talking about on today’s podcast.

    Steph Colbourn/ Firepole Marketing Blogin EMail- 14 readers -
  • Khan Academy takes a branding leap

    The Khan Academy embarked on its journey to revolutionize learning online nearly a decade ago with its stated mission of providing free education for everyone. Now it has launched its first-ever communications campaign — with the help of a multimillion-dollar deal with Comcast last December — called “You Can Learn Anything.

    Tanya Dua/ Digidayin Social- 9 readers -
  • The Top 10 Technical SEO Problems Seen by SEO Pros Today

    Building a website with a solid technical foundation is one of the keys to executing a search engine optimization strategy. ZOG Digital’s Jason Squardo explained in Website Magazine how businesses and marketers can maximize the SEO effectiveness of a website by avoiding 10 common SEO mistakes. —————————– :: By Jason Squardo, ZOG Digital :: Today, businesses no longer have th ...

    ZOG Digital Blogin SEO- 10 readers -
  • 10 Ways Kindle Can Help You Do Better in School!

    With the school year coming soon, you may be looking ahead to ways that tech can help you do your best. Amazon Kindle books offer plenty of features that may make your studying easier, more efficient and less expensive. You may find these features handy even if you’re not currently a student! Here are 10 ...

    Carolyn Nicander Mohr/ The Wonder of Tech- 3 readers -
  • Bulk Tools for Campaign Settings Arrive, With Some Serious Oversights

    This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement at seeing a filter button.

    Susan Waldes/ The SEM Post- 37 readers -
  • Twitter Chats 101: A Step-by-Step Guide To Hosting or Joining a Twitter Chat

    A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat ...

    Nicole Miller/ Buffer Blogin Social- 29 readers -
  • Getting to Know Your Journalist: 3 Tips to Connect

    You wouldn’t ask out a girl (or guy) you’d never met before, so why would you pitch a journalist who doesn’t have a clue who you are? Developing and nurturing a professional relationship will drastically increase the likelihood of a reporter writing about your brand, so invest the time to get on their radar.

    Susan Payton/ Vocus Blogin Social- 12 readers -
  • Facebook Increases Frequency Cap for News Feed Ads

    Facebook has been alienating brands by their constantly changing algorithms to reduce a brand’s Facebook Page exposure to their fans organically. However, they did make a slight change for advertisers that means they can increase the number of times one of those fans (or other Facebook users) see their Facebook ads. Previously, an advertiser was restricted to once per ad.

    Jennifer Slegg/ The SEM Postin Social- 4 readers -
  • How to Properly Analyze Ad Text Performance

    When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user's experience, but also for Quality Score. From the outside looking in, simply looking at an ad text report generated from AdWords, Bing Ads, or your ...

    Justin Freid/ Search Engine Watchin Paid Search How To's- 9 readers -
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