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With so many internet marketing ideas out there it is easy to get buried under the pile of articles telling you how you should market your store. However, someti ...
Researchers from the UK and Germany have recently published the results of a survey given to 606 Twitter users, asking them why they ‘favorite’ things on the popular social site. While the sample size is limited, and there may be some issues with the overall results of the survey, the data can certainly still be useful to marketers. The following 25 reasons are given in order of popularity.
When the Idea of Pay per click (PPC) advertising started in 1996—with goto.com being one of the first search engines to actually utilize PPC advertising in 1998—online advertising has never been the same. While many other forms of online advertising has since emerged, Pay per click is still by far one of the most used online methods of advertising.
Online privacy has been a concern for many people for quite some time, but ever since Edward J. Snowden released the details of NSA spying and surveillance efforts, the issue has really taken center stage. Major data focused companies, such as Google, are being pressured by consumers to push back against government requests for information.
With the 2014 World Cup beginning shortly, thousands of marketers are looking to take advantage of this huge event. Will millions of people watching each of the games, and searching for information about teams, players, matches and more, there is a huge potential for the savvy marketer. If you were planning on using Google AdWords to promote your World Cup site, however, you m ...
The idea of paid endorsements isn’t new, but the concept of connecting everyday people with companies seeking social media endorsement is a new twist. If you thought sponsored tweets were just for the Kardashians... think again. The founders of Blast Buzz (or Blast for short) are trying to reengineer the way everyday people and businesses link up to promote content.
Reprinted from South Florida Business Journal. Great CEOs have a vision of their companies’ futures based on understanding the needs and desires of their stakeho ...
People check their phones around 150 times a day on average. Our mobile devices are in our hands, pockets, or purses, or on our work desks or nightstands. They have to be within arm's reach of us at all times during the day. That always-on behavior is exactly how marketers need to think. If marketers want to survive in today's world, they have to stay connected 24x7 j ...
More companies have decided to go virtual. We're not necessarily talking VMware or Microsoft Hyper-V here, but an arrangement by employers to allow employees to work from home. Whether for part-time or full-time work, that flexible arrangement creates an interesting dynamic that changes just about everything: how all staff members, virtual and non-virtual, communicate w ...
Steve Woodruff is the world's only "clarity therapist." He connects people with their purpose, with their message, and with other people in order to create new business opportunities. He writes at SteveWoodruff.com, and has written for us here at MarketingProfs, as well. I invited Steve to Marketing Smarts to talk about clarity and how you can break through the noise to ma ...
Few people have done more than Scott Monty to promote the idea of social media as a business tool. The head of social media marketing for Ford, Monty has spent the last six years managing a large team that broadcasts the car company’s brand messages across a spectrum of different social media platforms.
Although they may not have been originally set up as such, branded Twitter accounts will always attract customer service enquiries, comments and of course complaints. Imagine you’ve been stung by a sudden and unfair rise in your energy bill. You try emailing the energy provider to find out what’s going on. You receive no reply.
This post was co-written with Randi Lucius. Google Shopping Campaigns are a favorite of e-commerce advertisers—they give online retailers the opportunity to present a product image along with relevant purchasing information, like price, directly on the Google results pages. You all know the old saying: “A picture is worth a thousand words.
The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. Since then, social media users around the world have matured in terms of setting the stage to make the 2014 World Cup in Brazil one of the biggest social media events of the year. Back in 2010, there were those who used social networks to update and share messages.
Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targeted by default, and one of the main reasons to divide products into Product Groups is to get more control over bids.