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  • 25 Favorite Reasons for Favoriting Tweets

    Researchers from the UK and Germany have recently published the results of a survey given to 606 Twitter users, asking them why they ‘favorite’ things on the popular social site. While the sample size is limited, and there may be some issues with the overall results of the survey, the data can certainly still be useful to marketers. The following 25 reasons are given in order of popularity.

    Michael Levanduski/ Performance Marketing Insider- 2 readers -
  • Your PPC Ads for World Cup Won’t Work

    With the 2014 World Cup beginning shortly, thousands of marketers are looking to take advantage of this huge event. Will millions of people watching each of the games, and searching for information about teams, players, matches and more, there is a huge potential for the savvy marketer. If you were planning on using Google AdWords to promote your World Cup site, however, you m ...

    Michael Levanduski/ Performance Marketing Insiderin Paid Search- 4 readers -
  • Blast Buzz Interview with Co-Founders Kerstin Keru and Mark Chen

    The idea of paid endorsements isn’t new, but the concept of connecting everyday people with companies seeking social media endorsement is a new twist. If you thought sponsored tweets were just for the Kardashians... think again. The founders of Blast Buzz (or Blast for short) are trying to reengineer the way everyday people and businesses link up to promote content.

    Adam Toren/ Blogtrepreneur- 21 readers -
  • 10 Reasons Marketers Need to Embrace Mobile

    People check their phones around 150 times a day on average. Our mobile devices are in our hands, pockets, or purses, or on our work desks or nightstands. They have to be within arm's reach of us at all times during the day. That always-on behavior is exactly how marketers need to think. If marketers want to survive in today's world, they have to stay connected 24x7 j ...

    MarketingProfs- 20 readers -
  • How to Manage Your Virtual Workforce

    More companies have decided to go virtual. We're not necessarily talking VMware or Microsoft Hyper-V here, but an arrangement by employers to allow employees to work from home. Whether for part-time or full-time work, that flexible arrangement creates an interesting dynamic that changes just about everything: how all staff members, virtual and non-virtual, communicate w ...

    MarketingProfs- 5 readers -
  • How the top brands use Twitter for social customer care

    Although they may not have been originally set up as such, branded Twitter accounts will always attract customer service enquiries, comments and of course complaints. Imagine you’ve been stung by a sudden and unfair rise in your energy bill. You try emailing the energy provider to find out what’s going on. You receive no reply.

    Christopher Ratcliff/ Econsultancyin Social- 6 readers -
  • Social Media World Cup Success

    The 2010 World Cup in South Africa was one of the first international sporting events since the global explosion of social media. Since then, social media users around the world have matured in terms of setting the stage to make the 2014 World Cup in Brazil one of the biggest social media events of the year. Back in 2010, there were those who used social networks to update and share messages.

    Melissa Botha/ MediaVisionin Social- 15 readers -
  • How To Manage Bids For AdWords Shopping Ads

    Last month, I covered the basics of how Shopping campaigns in AdWords differ from Search campaigns. The key finding I had was that, with Search, you have to add keywords to target more queries. In Shopping, all queries that match your products are targeted by default, and one of the main reasons to divide products into Product Groups is to get more control over bids.

    Frederick Vallaeys/ Search Engine Landin Paid Search SEO- 31 readers -
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