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We recently published Florida gets its own BtoB demand generation agency – Find New Customers Jeff Ogden, President of Find New Customers has won many marketing awards. But if you own a company in the Southeast and you need help with sales and marketing, why do awards matter to you? I think the importance is simple. The voting comes from industry peers and fellow marketing experts.
This week we've been writing about why we perform tasks certain ways in our PPC accounts. Today I'll look at why it's pivotal to write mobile specific ads. I've found a lack of mobile specific ads to be one of the top errors in many accounts. Setting aside your opinion on profitability of mobile traffic, if you are going to target smart phones, then you need to write mobile specific ads.
We are really excited about today’s podcast, and when you hear what’s in store, you will be too! Danny’s guest today is Paul Sokol. Paul is the mad campaign scientist behind Infusionsoft, which is one of the biggest email marketing companies on the planet. Paul’s specialty is designing marketing campaigns, and that’s exactly what we’re talking about on today’s podcast.
The Khan Academy embarked on its journey to revolutionize learning online nearly a decade ago with its stated mission of providing free education for everyone. Now it has launched its first-ever communications campaign — with the help of a multimillion-dollar deal with Comcast last December — called “You Can Learn Anything.
Building a website with a solid technical foundation is one of the keys to executing a search engine optimization strategy. ZOG Digital’s Jason Squardo explained in Website Magazine how businesses and marketers can maximize the SEO effectiveness of a website by avoiding 10 common SEO mistakes. —————————– :: By Jason Squardo, ZOG Digital :: Today, businesses no longer have th ...
With the school year coming soon, you may be looking ahead to ways that tech can help you do your best. Amazon Kindle books offer plenty of features that may make your studying easier, more efficient and less expensive. You may find these features handy even if you’re not currently a student! Here are 10 ...
This morning I popped over to the Campaign Settings tab on the “all settings” sub-tab to make a few campaign language updates and…be still my heart…discovered a sorely-needed UI update to real bulk editing tools for Campaign Settings! If you’ve ever had to clone irregular geographic footprints across Adwords campaigns (for example), you understand my level of excitement at seeing a filter button.
A few months ago we started up a new Twitter chat series, #Bufferchat. So far, we’ve talked about everything from productivity to social media monitoring and lots of other topics in between. These days, we have up to 185 participants each week, sending out nearly 2,000 tweets. It’s a true delight! Along the way, I’ve been learning the ins and outs of operating a Twitter chat ...
In the course of working with brands across the business landscape, a few questions come up time and time again. What is content marketing? Why is it important? Who should care? What should they do about it. It reminds me of the classic journalism approach of answering the who?, what?, when?, where?, why? and how? questions to get to the bottom of every good story.
You wouldn’t ask out a girl (or guy) you’d never met before, so why would you pitch a journalist who doesn’t have a clue who you are? Developing and nurturing a professional relationship will drastically increase the likelihood of a reporter writing about your brand, so invest the time to get on their radar.
For most aspiring guitarists, Guitar Hero is about as close as they'll get to playing the guitar. Instead of spending loads of time learning sheet music and practicing all one has to do is select their favorite song, plug in the controller (A.K.A the guitar) and you're good to go! If you're uncomfortable with employing AdWords Scripts and don't want to take the time to learn ...
Facebook has been alienating brands by their constantly changing algorithms to reduce a brand’s Facebook Page exposure to their fans organically. However, they did make a slight change for advertisers that means they can increase the number of times one of those fans (or other Facebook users) see their Facebook ads. Previously, an advertiser was restricted to once per ad.
When setting up a paid search campaign, proper structure is essential for success. Creating tight ad groups with specific ad text that matches searcher intent can boost your results. Not only should you be optimizing for the user's experience, but also for Quality Score. From the outside looking in, simply looking at an ad text report generated from AdWords, Bing Ads, or your ...
According to Google, links on your website could be hurting your search rankings. What was OK 2 years ...