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  • How Do I Successfully Run SEO Tests On My Website? - Whiteboard Friday

    Posted by randfish By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run! For ref ...

    Rand Fishkin/ Moz Blogin SEO- 21 readers -
  • How to Boost Your Growth With Affiliate Marketing

    As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the webinar, KISSmetrics Founder Neil Patel and Dan McGaw discuss how to increase your revenue with affiliate marketing.

    Zach Bulygo/ KISSmetrics Marketing Blogin Affiliate- 11 readers -
  • Pinterest Partnering with Shopify

    Pinterest is already one of the most effective marketing tools for many people. The site lends itself well to showing potential customers interesting ways to use products, or give them ideas on what products they may like. In an attempt to take advantage of this fact, Pinterest has recently announced an agreement with the popular e-commerce platform, Shopify.

    Michael Levanduski/ Performance Marketing Insiderin Social- 4 readers -
  • Facebook to Allow Marketers to Target Ads Further

    Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests. With their advanced marketing systems you have been able to display your ads only to people who ‘like’ certain things, or only those who fall into a specific demographic. In the last couple days, they have provided a few new options to choose from to h ...

    Michael Levanduski/ Performance Marketing Insiderin Social- 2 readers -
  • Clickky Launches CPE for Mobile Apps

    Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers. This CPE system allows advertisers to pay for each new user that is active in the app, rather than simply installs it. This is an innovative new option for performance marketing that really guarantees the advertisers are ...

    Michael Levanduski/ Performance Marketing Insiderin Affiliate- 6 readers -
  • Italian Government going after Google

    In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant. This time Italy is telling Google that they must be more transparent to users about how search history and other digital data is being used to help display ads. In addition, Italy wants Google to tell their users how this information is used an ...

    Michael Levanduski/ Performance Marketing Insiderin Google- 5 readers -
  • 2Q EARNINGS: Mark Zuckerberg Talks Privacy

    One topic that doesn't come up too often during Facebook's earnings calls is privacy, since it has little direct bearing on financial results, but Jefferies Analyst Brian Pitz brought up the topic during the company's second-quarter earnings call Wednesday, and Co-Founder and CEO Mark Zuckerberg was only too happy to oblige.

    David Cohen/ AllFacebookin Social- 11 readers -
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