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We will clearly do work in payments, to accept payments for advertising and on platform and other things that we do. But just because we will do that, it doesn't — we still basically view ourselves as a partner to other companies in the payment space, rather than trying to compete directly for that.
Posted by randfish By now, most of us have gotten around to doing testing of some sort on our websites, but testing specifically for SEO can be extremely difficult and requires extra vigilance. In today's Whiteboard Friday, Rand explains three major things we need to think about when performing these tests, and offers up several ideas for experiments we all can run! For ref ...
Google has released a new algorithm to provide a more useful, relevant and accurate local search results that are tied more closely to traditional web search ranking signals. The changes will be visible within the Google Maps search results and Google Web search results. Note: We've named this update the Pigeon update.
Meet Dynamic Sitelinks, the latest ad snippet from Google AdWords. Dynamic sitelinks are another one of those add-ons — like seller ratings and consumer ratings annotations — in which advertisers don't have control over what displays or when the content is triggered. Here's what you need to know: Dynamic sitelinks are automatically generated, typically when it's apparent th ...
As an entrepreneur or a marketer, the risk for you to use affiliate marketing is extremely low and the reward is high. You only need to pay affiliates when a customer converts, not when they drive people to your website. In the webinar, KISSmetrics Founder Neil Patel and Dan McGaw discuss how to increase your revenue with affiliate marketing.
Facebook Co-Founder and CEO Mark Zuckerberg spent some time discussing public content during the company's second-quarter earnings call Wednesday, mentioning efforts the social network has undertaken to better connect with the media and public figures. Our progress on public content is also very promising.
Heather Vale of Performance Marketing Insider speaks with Krista Barrack, Senior Account Manager for XVerify. In this exclusive interview, the first of two parts, discover what XVerify is, what kinds of data they verify and how, your optio ...
It was recently confirmed that Yahoo has purchased mobile company, Flurry. While the price has not yet been confirmed, it is rumored to be above $350 million. Flurry is a mobile ad network that is already established and able to help grow Yahoo’s mobile platform outside of their own web properties.
Integral Ad Science has just published their latest Media Quality Report, which provides data concerning brand safety, quality, viewability and much more. Specifically the report compares the quality of ads offered by direct publishers, ad networks and ad exchanges. Some of the key pieces of information found in the report include: Brand Safety – The advertising industry scored a 9.
Pinterest is already one of the most effective marketing tools for many people. The site lends itself well to showing potential customers interesting ways to use products, or give them ideas on what products they may like. In an attempt to take advantage of this fact, Pinterest has recently announced an agreement with the popular e-commerce platform, Shopify.
Triggit has been the advertising retargeting partner for Facebook for quite some time now, helping to improve the overall effectiveness of the social giant’s ads. According to a recent announcement, they are now partnering with several new premium publishers to help bring these same benefits to top sites and brands across the internet.
Facebook has been a leader in providing markets the ability to advertise directly to people only with very specific interests. With their advanced marketing systems you have been able to display your ads only to people who ‘like’ certain things, or only those who fall into a specific demographic. In the last couple days, they have provided a few new options to choose from to h ...
Clickky has recently announced that they are moving their CPE (Cost-Per-Engagement) advertising program out of beta, and opening it up to all app developers. This CPE system allows advertisers to pay for each new user that is active in the app, rather than simply installs it. This is an innovative new option for performance marketing that really guarantees the advertisers are ...
In what seems like a never ending battle between Google and European countries, another attack has been made against the search giant. This time Italy is telling Google that they must be more transparent to users about how search history and other digital data is being used to help display ads. In addition, Italy wants Google to tell their users how this information is used an ...
One topic that doesn't come up too often during Facebook's earnings calls is privacy, since it has little direct bearing on financial results, but Jefferies Analyst Brian Pitz brought up the topic during the company's second-quarter earnings call Wednesday, and Co-Founder and CEO Mark Zuckerberg was only too happy to oblige.