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  • 6 "Boring" Companies With Remarkable Marketing Strategies

    If you work in a "boring" industry, it's likely that you've dreamed of what it would be like to market something sexy like sports cars, designer shoes, or yachts. When you're not busy day dreaming about that, you're probably busy blaming your "boring" industry for your inability to blog regularly, generate any engagement on social media, or create a campaign that doesn't flop.

    Carly Stec/ The IMPACT Blog- 12 readers -
  • Demand Success in a Post: Highlights from Day 1 of #Demand14

    This post wouldn’t have been possible without the hard work of Erin Feldman, Geoff Livingston, Allen Mireles and Adrienne Sheares. Didn’t have a chance to come to Demand Success or want to revisit your favorite moments? This post contains highlights of each of the sessions from day one of #Demand14, which includes presentations by founder and CEO of Zuckerberg Media Randi Zuc ...

    Brian Conlin/ Vocus Blogin Social EMail- 12 readers -
  • IMGlance.com: Think Of It Like A Techmeme For Internet Marketing News

    If you've been in the internet marketing space for some time, you've surely come across a few news curation websites. And I'm going to introduce you to the newest one in just a moment. Our own such site, Sphinn, thrived (and survived) for four years with a combination of news curation and forum discussion. (Today, we do news curation via our Marketing Day and SearchCap newsletters.) Inbound.

    Matt Mcgee/ Marketing Land- 41 readers -
  • Up Close and Personal: Ex-Patcher Tells How He Went Independent

    Michael Dinan was senior regional editor for Patch in suburban Connecticut when he — along with hundreds of other editorial staffers — was terminated in January as part of Aol’s deal to sell most of the community news network to Hale Global. Though Dinan had, in his words, “zero business experience” in community news publishing, he was able to set up the independent site New Ca ...

    Tom Grubisich/ Street Fight- 5 readers -
  • The #iBrand Weekly: Lego Pieces it Together

    The Lego Group is the most valuable toy company in the world, estimated to be worth more than $14.6 billion. But things weren’t so awesome back in 2004 when the toymaker was a billion dollars in debt and suffering a 40 percent decline in sales. What changed? Lego realized something: like it or not, their company had to transition into a media company to correctly reach their audience.

    Jaclyn Freedman/ iAcquire- 10 readers -
  • Openings and New Hires at Dex Media, Connectivity, GoDaddy, and Hearst

    Every two weeks, Search Influence’s Kelly Benish — who knows practically everyone in hyperlocal — covers some of the latest job changes taking place in this dynamic industry. (Plus, scroll down for jobs on offer now.) Del Humenik – Dex Media Former Dex Media EVP of sales & marketing Del Humenik, has been appointed to the newly-created position of COO.

    Kelly Benish/ Street Fight- 13 readers -
  • This Week in Digital…

    World cup publicity stunts so far There have already been a plethora of world cup PR stunts and we’re still over a week away from Roy’s boys giving us our bi-annual dose of tournament disappointment. It’s a bit of a mixed bag; some are brilliant some not so (seriously Asda, how did that hood get sign off!), but I’ll let you make up your own mind with The Telegraph’s round-up.

    Search Laboratory- 4 readers -
  • 5 Easy Fixes To Bring Your Blog Back To Life

    How To Get Your Blog Off Of Life Support Although you may think blogging is yesterday’s social media news, almost 7 out of 10 marketers plan to increase their blogging spend in 2014, according to Social Media Examiner’s 2014 Social Media Marketing Industry Report. Has your business blog been put on the back burner, leaving it to limp along on life support while you deal with tr ...

    Heidi Cohen/ Heidi Cohenin Content- 20 readers -
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