Latest - Page 9

  • Benchmarking SEO: competitive analysis

    Just recently, a friend of mine asked me to have a quick peek at his website, as he felt some of his keywords didn’t perform as well as before. Some other websites outranked him in Google, and he wondered why. In such a case, it often pays to do a quick competitive analysis. In most cases, it’s not necessarily your site that’s performing worse; it’s other sites doing better.

    Michiel Heijmans/ Yoast- 7 readers -
  • Display Advertising for Lead Generation: One Approach

    “We’ve tried Display before and it cost a lot of money and didn’t work.” Have you ever heard this from your client when pitching Display? When I hear this, I get bubbly all-over with excitement before extrapolating on the advanced targeting features Google offers for advertising on the Display Network.

    PPC Hero- 7 readers -
  • Profile of a Growth Marketer: David Zhao, Uber APAC

    Profile of a Growth Marketer is an ongoing series where we feature performance marketing industry leaders from around the globe. Navigating the global expansion of an affiliate program is complicated, to say the least. The most successful companies understand that it requires having a strong, knowledgeable team on the ground who will ensure cultural nuances and customs are co ...

    Acceleration Partnersin Affiliate- 10 readers -
  • It's Not Just About Numbers! The Unexpected Benefits of Event Sponsorship

    If you’re reading this, I’m assuming you have been to a professional conference or event or two in your day. There’s something exciting about a group of like-minded individuals coming together to gain new knowledge, network, and find that one little tip that can help the marketing or sales team hit their goals.

    The IMPACT Blog- 9 readers -
  • Why Declining Reach on Social Media is Not a Bad Thing

    The old days were great. A few years ago sharing content on social media would drive loads of traffic to your website. But then social media channels got nosier and it became harder to get traffic. New channels appeared, the audiences became more fragmented, and staying active on all the channels got way more difficult.

    Ian Cleary/ RazorSocialin Social- 7 readers -
  • 11 Social Media Ideas from the Fashion Industry Everyone Should Try

    Fashion industry is one of most demanding — consumers crave innovation, inspiration, beauty and more. And you have no option, but to deliver on their expectations. Let’s have a look at the social media best practices from high-street to luxury fashion brands, as well as fashion influencers. Given that they deal with an audience that has sophisticated taste and a habit of hars ...

    State of Digitalin Social- 8 readers -
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