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  • The Most Powerful Writing Tools For Bloggers: Mac, PC, Mobile & Online

    Have you ever used MS Word to write your blog posts and wondered if there was something more blogger-friendly out there? As a blogger, you have unique needs. More than fancy features and formatting, you want: A place to capture all of your ideas A writing tool that cuts out distractions A way to find and remove embarrassing grammatical errors.

    Adam Connell/ Blogging Wizard- 12 readers -
  • Programmatic is finally figuring out a basic flaw in ad auctions

    Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...

    Digiday- 22 readers -
  • How Equinox uses its mobile app to collect customer data

    For upscale gym brand Equinox, a mobile app is more than a service to customers; it’s a way to collect valuable data. Over the last year, the brand, which has 89 clubs in 12 different regions, has focused on bringing in as much data as possible from members and then targeting it across geographies, interest levels and more.

    Shareen Pathak/ Digidayin How To's- 25 readers -
  • Unilever finds startups can replace some agency tasks

    While consulting firms are usually eyed as the most clear and present danger to agencies, don’t sleep on scrappy startup tech firms. Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.

    Digiday- 18 readers -
  • Ladbible tries to assure brand-safety conscious advertisers

    Ladbible’s content is not for everyone. It doesn’t take long on the site to find content like a viral photo of a footballer’s bald patch resembling a penis right next to “Tinder Poo Date Girls Speaks Out and Gives Herself a New Nickname.” Might not be the type of fare a straitlaced brand would find, well, problematic. To allay such concerns.

    Digiday- 14 readers -
  • 6 Questions to Ask Yourself When Setting Social Media Marketing Goals

    In today’s digital landscape, chances are social media is a vital piece of your marketing mix. After all, people live on social platforms these days and projections show that worldwide social media users will surpass 3 billion by 2021. But as brands and marketers fight for visibility in crowded, “algorithm-enhanced” news feeds, how many of you are actually reaching your strat ...

    TopRank®in Social- 8 readers -
  • Comcast puts its OTT play Watchable on life support

    Two years ago, Comcast launched Watchable, a streaming video platform focused on delivering the best of web video. Watchable was Comcast’s first foray into web video, an area the cable operator had a growing interest in as companies such as BuzzFeed, Refinery29, Vice and Maker Studios were getting a lot of attention.

    Digiday- 19 readers -
  • Cheatsheet: How the FTC is cracking down on deceptive influencer marketing

    The U.S. Federal Trade Commission has noticed celebrities and social stars are weaving branded content into their personal accounts without explicit disclosure, and it has started taking violations of its Endorsement Guides more seriously. The government agency requires social stars to clearly and conspicuously disclose their endorsement relationships with marketers.

    Yuyu Chen/ Digidayin How To's- 15 readers -
  • Ahrefs Review: An In-Depth Look

    Ahrefs is a well-known tool primarily used for checking backlinks, but what most SEOs forget to take into consideration is that it is capable of so much more. With their massive data index, Ahrefs is definitely one of the most sought-after SaaS tools out in the market. Tools such as this helped eradicate the days wherein Google gets played by unethical, black hat SEO tactics.

    SEO Hacker Blogin Paid Search SEO- 18 readers -
  • Blog Stalkers: Staying Safe Online

    Amassing readers and followers is great – but sometimes the admiration tiptoes over the line from positive to crazy. What starts as a one-sided relationship or professional interaction can turn serious and bring you legal trouble or even physical harm. Being aware of how other bloggers have been stalked and harassed might help you recognize the danger signs as you write your ow ...

    The Blog Herald- 16 readers -
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