Popular in the last 24 hours - Page 2

  • Experimenting with VR at the South China Morning Post

    Having spent my pre-Google career as a reporter and editor at legacy media organizations, I can tell you that digital transformation in the news industry is challenging. Even when news organizations have the will, resources and technical expertise, the obstacles to transformation can be daunting.

    The Official Google Blog- 16 readers -
  • ‘Jack-of-all-trades, master of none’: Why Mashable flamed out

    Few images better capture the unfettered optimism and indignity of digital media than 2014 at South by Southwest, where a line of hoodie-wearing attendees snaked around the block at Mashable House, a pop-up lounge run by the tech news site, to get their picture taken with Grumpy Cat. Nearby, AOL “digital prophet” Shingy swung on a Mashable-branded wrecking ball.

    Lucia Moses/ Digiday- 9 readers -
  • Almost half of ccTLDs may block some Whois data

    Almost half of ccTLDs are planning to hide parts of Whois results from public view in response to incoming European Union law. That’s according to a recent informal survey of the members of CENTR, the Council of European National Top Level Domain Registries, detailed in a letter to ICANN (pdf) last week. According to the survey of 28 ccTLDs, 13 of them (46.

    Kevin Murphy/ DomainIncite- 10 readers -
  • New 20-Minute Work Week Alert: Device Bid Adjustments

    Search ad performance can vary greatly across mobile, tablet and computer devices due to a variety of factors, including your business type. “Need right now” businesses like locksmiths may have a higher willingness to pay more for mobile clicks than a business with a longer customer journey like a law firm or enterprise software.

    WordStreamin Affiliate Paid Search- 10 readers -
  • Messenger for Small Businesses: Making Business Personal

    By the Messenger Team One of the things that makes small businesses so special is how personal they are. When you walk into your local bakery or stop by your corner bodega, it’s not just about the box of cookies you need for your last-minute dinner party or the carton of milk you’re picking up for your morning coffee, it’s about the people behind the business, and the relatio ...

    Facebook Newsroom- 10 readers -
  • Did You Survive The Dip In 2017?

    Each year around the holidays I like to reflect my past twelve months to evaluate how the year went for my businesses. Since 1998 I’ve been very fortunate to have wo ...

    Ryan Gray/ IMGRIND- 9 readers -
  • Cheatsheet: Everything you need to know about Amazon Advertising

    Amazon Advertising has grown up this year, a function of the company’s growing investment in its $1 billion-plus offering, but also increased attention from agencies and brands. We break down how the offering stands. Amazon Marketing Services Offers self-serve, DIY, paid search media. Brands can have ads appear in headline search and product listings ads.

    Shareen Pathak/ Digiday- 9 readers -
  • The Complete Guide to Advertising on Instagram

    So you’re running paid search and display ads through Google, you’re advertising on Facebook, LinkedIn, Twitter, and even some niche industry-related social sites. Perhaps you’re even running some guerilla advertising campaigns, or commercials through NPR. But for some strange reason, you dismissed Instagram, unsure if it would yield ROI.

    Margot Da Cunha/ WordStreamin Social Paid Search- 5 readers -
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