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  • The Focused Event You’ve Been Searching For

    November 20, 2017 We at Hanapin Marketing recognize the incredible pace of change in the digital advertising industry and are constantly learning in order to keep up with the newest updates, platforms, and rollouts. Our all-PPC conference, Hero Conf, is where that knowledge turns into action.

    Nate Hollander/ PPC Hero- 8 readers -
  • How Voice Assistants Could Transform Local (Part II)

    Voice assistants continue to evolve as a medium for local search, as I examined here last month. But what does it mean for local media players and startups? If consumers are increasingly searching with voice, how do you wedge your way into that conversation? It’s partly about platform choice. As examined last month, home assistants like Amazon Echo have a disproportionate share of attention.

    Michael Boland/ Street Fightin How To's- 6 readers -
  • Defying gravity: an epic stunt at the Guggenheim Bilbao

    When the Guggenheim Bilbao museum opened 20 years ago it was described by many as a starship from outer space. Its swirling roof is made of paper-thin titanium tiles—33,000 of them—covering the building like fish scales. At the time, it was such a novelty that the museum had to commission a chemical laboratory to produce a custom liquid to clean the titanium! Guggenheim B ...

    The Official Google Blog- 9 readers -
  • What You Need to Know Before Starting an Online Business

    What You Need to Know Before Starting an Online Business November 20, 2017 by Aaron Leave a Comment Starting a business online is similar to starting a business on the high street, and has other quirks as well that you need to think about. Any successful business these days need a website, and many businesses don’t even need a physical space.

    Ask Aaron Lee- 8 readers -
  • The agency view: How Glamour UK can create a sustainable digital business model

    Massive change is afoot at Condé Nast Britain’s fashion title Glamour. Next year, Glamour will shift to a nearly digital-only strategy, publishing just two print magazines annually. Glamour’s editorial and commercial teams are merging under a new leader, Deborah Joseph, who joined the title in the new role of chief content officer last week.

    Digidayin How To's- 8 readers -
  • How to Outperform Sites Ranking Above You on Search Engines

    That latest post took days to develop. It’s instructive and inspiring and educational and entertaining. Easily, one of your best yet. But you come to check your traffic data only to find that you’re ranking 70th in the SERPs. In other words, you ain’t gettin no traffic anytime soon. Zip. Zilch. Nada. Unless some crazy person is actually clicking seven pages deep on Google. Which they aren’t.

    KISSmetrics Marketing Blogin SEO How To's- 8 readers -
  • What All Marketers Can Learn from Fast Food Giants Crushing Twitter

    There’s little doubt among marketers that social media is an important part of their strategic digital marketing mix. After all, social media is part of the fabric of our daily lives—and arguably our identities. In fact, it’s estimated that there are 1.96 billion social media users worldwide—with that number expected to grow to 2.5 billion by 2018.

    TopRank®in Social Twitter- 8 readers -
  • Access over money: How Sephora is quietly supporting female entrepreneurs

    For the past two years, Sephora has been quietly supporting female-founded beauty businesses with an incubator-like program called Accelerate. More than money, it’s access and education that the program looks to provide. “We are passionate about using our strengths for the greater good and recognized a gap in female leadership, even in the beauty industry,” said Corrie Conrad ...

    Digiday- 7 readers -
  • LittleThings boosted ad rates by 20 percent with video header bidding

    Although header bidding has a video problem, feel-good publisher LittleThings is getting unified auctions for its video inventory to pay off. Adopting video header bidding helped LittleThings increase its programmatic video ad rates by about 20 percent over the past 12 months, said Justin Festa, chief digital officer at LittleThings, declining to share raw numbers.

    Digiday- 7 readers -
  • A Closer Look at AdWords Smart Bidding

    November 20, 2017 Black Friday, Cyber Monday, Christmas, Hanukah, Festivus; the list of sale opportunities doesn’t end at this point of the year. If you’re managing an eCommerce account right now, time management is fast becoming your most utilized skill. But, what if I told you there was a way to free up some time by giving into our machine overlords? Moving from manual b ...

    PPC Heroin Affiliate Paid Search- 9 readers -
  • 7 Steps to Creating a Killer Marketing Video

    We’re ramping up an animated video for one of our clients at the moment. They have a ton of visitors coming to their site, but we’re not seeing people stick around too long. A short explainer will be the perfect tool to deploy to get their value proposition and differentiation across to new visitors in an impressive way.

    Douglas Karr/ Marketing Technology Blog- 8 readers -
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