Popular in the last 24 hours - Page 3

  • How to Prune Your Email List to Improve Deliverability

    As with all marketing channels, email marketing is only effective if it reaches its desired audience. For email, that means reaching the inbox. 21% of opt-in emails fail to reach the inbox. Deliverability and reputation are crucial to reaching the inbox. A major component of reputation is keeping a clean list. List hygiene can b ...

    The Daily Eggin EMail How To's- 10 readers -
  • Why You Need To Rethink Social Media To Harness Its Selling Power

    You don’t need to look very hard to find proof of the ever-growing influence of social media in all aspects of our private and professional lives these days. Social media has the power to control and dictate our behavior in so many ways – from the way we shop online, to the way we vote in a presidential election.

    Jeffbullas's Blogin Social- 10 readers -
  • Why IF Function Ads Need To Be In Your Testing Rotation

    July 20, 2017 At the beginning of the year, Google released a new feature called IF function ads. We wrote about this new feature in the post How To Use AdWords Ads IF Functionality. If you’re curious about how these customizable ads perform, here are some answers. What Are IF Functions? IF function ads allow you to set specific guidelines based on audience or device data.

    PPC Heroin Affiliate Paid Search- 7 readers -
  • The Share Button on Facebook is Broken on Mobile

    This post is 50% rant, 50% a heads-up to the Facebook devs, and 50% mathematical enigma… For a while now I’ve shared other people’s Facebook posts on my personal profile and noticed that some of them would show up as expected, while others would show up… differently. And by “differently” I mean incorrectly and therefore badly.

    SEOnoin Social- 10 readers -
  • 6 Simple Ways to Lower the Cost of Your Facebook Ads

    Have you ever been blown away by how easy it is to blow through your social media budget before you know it? This is particularly true if you’re running a lot of Facebook ads that aren’t intentionally optimized to have the lowest cost per click (CPC) possible. A lot of businesses and marketers don’t realize that you don’t have to sacrifice on cost to get results.

    Hootsuitein Social- 9 readers -
  • The Give Back Box – The Best Way to Reuse Your Boxes

    If you shop online, you receive your items in shipping boxes. But what do you do with the boxes after you open them and get your stuff? You may throw them in the trash. You may recycle them. You may use them to make cool toys. You may even use them as beds for your pets. But you can use them for something even better — donating your unwanted stuff to charity with the Give Back Box.

    Carolyn Nicander Mohr/ The Wonder of Tech- 10 readers -
  • Top Webapps & Tools That All Bloggers Should Learn To Use

    Getting started blogging is pretty simple and doesn’t require more than a website and a willingness to write. But moving into blogging seriously, especially as a profession, requires more time and attention. You can save time by learning tools that make tasks a lot easier to finish. Let’s take a look some of these tools and webapps that I think all bloggers should be familiar with.

    The Blog Heraldin EMail- 9 readers -
  • No, Backpage is not an anti-trafficking tool

    A week after the Washington Post broke the story about how Backpage was allegedly creating and editing ads for prostitution, they have now published an article where some experts have weighed in claiming Backpage is a tool for anti-trafficking. Nothing could be further from the truth. Backpage’s advocates try to say that the controversial website provides a central location f ...

    Greg's Corner- 12 readers -
  • Why data is at the center of leadership shakeups in retail

    News of a major retailer shaking up its organizational structure isn’t usually considered news. But a few months ago, a large electronics retailer announced plans to restructure its marketing team under a different kind of CMO: its Chief Merchandising Officer. While Best Buy’s move to streamline the department may have in part been motivated by cost reduction, it more import ...

    Marketing Land- 7 readers -
  • Improving Content Conversion with Dynamic Content

    Content Curation, Content Strategy If you’re big into email marketing, you probably already know about Dynamic Content. But for those who haven’t discovered it as yet, it’s an email marketing tool you can use to put different copy points in your email campaigns, specifically targeting different targets based on what you know about them.

    Relevancein EMail Content- 7 readers -
  • Experience-Driven Commerce: 6 Ways to Become an Experience Business

    This post is based on a keynote by Brad Rencher, Executive Vice President and General Manager of Adobe at the Summit 2017 conference. Companies that consistently provide positive customer experiences enjoy higher sales and customer loyalty. A Forrester study comparing revenue growth at several companies in their customer experience index found that leaders outperformed lagg ...

    Get Elastic- 8 readers -
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