Popular in the last 30 days

  • Amazon grows its programmatic ad business

    Amazon is growing its ad business, most recently making two big moves that will bring it more revenue. Agency execs say Amazon is opening up and evolving self-service for Amazon Media Group, its advertising arm that works similarly to programmatic advertising to serve ads to people off Amazon.com.

    Shareen Pathak/ Digiday- 32 readers -
  • 50 Influential Women in Content Marketing 2017 #CMWorld

    With over 200 speakers, moderators, panelists and workshop leaders at the 2017 Content Marketing World conference, it is a substantial task to investigate the influence of so many accomplished marketing professionals. For this year’s list of influential content marketing speakers, I went a step further and took into account those who have presented at Content Marketing World ...

    Lee Odden/ TopRank®in Content- 37 readers -
  • Why Amazon is set to change advertising as we know it

    When it comes to threats to advertising, Martin Sorrell is a keen student. He quickly identified Google as a frenemy during its rise. And now, it’s Amazon that’s keeping him up at night. The reason: Amazon boasts a gigantic pool of data, not just likes and habits, but actual purchases. It could position its ad platform to be the arbiter of what ads work in actually driving peo ...

    Shareen Pathak/ Digidayin Affiliate Paid Search- 20 readers -
  • Google signs agreement with HTC, continuing our big bet on hardware

    About a year and a half ago, I joined Google to pursue my dream job to create compelling hardware products, built with Google’s smarts at their core. As a first step, we brought together various consumer hardware-related efforts and established a single hardware organization within the company. Our team’s goal is to offer the best Google experience—across hardware, software a ...

    The Official Google Blogin Google- 19 readers -
  • The Definitive Guide to Keyword Research (Updated)

    If you’ve ever wondered: “How do I find keywords my competition doesn’t know about?” “How do I know if a keyword is too hard to rank for?” “What’s the best keyword research tool on the market?” “Should I still target keywords? Or look for topics instead?” It’s a comprehensive guide that will show you EXACTLY how to find awesome keywords for your business.

    Brian Dean/ Backlinkoin SEO- 22 readers -
  • I’ve joined HubSpot as VP platform ecosystem, and this is why

    So, um, wow. Big news day here. I’ve basically had two themes on this blog that I’ve been writing about for 10 years: The blending of marketing and technical talent — marketing technologists — empowering businesses to thrive in a digital world. Here’s one of the first presentations I gave on that topic in 2010. More recently, I proposed The Grand View of Martech: A Martech Manifesto.

    Scott Brinker/ Chief Marketing Technologistin SEO- 13 readers -
  • Forget the duopoly, Apple’s anti-tracking moves rattle digital media

    Ad industry groups are pissed off at Apple, but there’s not much they can do about it. Apple is limiting ad tracking in its Safari browser, which will make it harder for ad buyers to target niche audiences. Although this move protects users’ data privacy, it’s likely to hurt advertiser conversions and reduce CPMs for publishers that rely heavily on third-party data.

    Digiday- 24 readers -
  • Pitch deck: How Amazon is selling ad buyers on its growing advertising business

    Amazon is ramping up its advertising pitch to agencies and brands. The company recently expanded its self-serve programmatic advertising offering so agencies can now buy ads on their own through Amazon Media Group. It also extended some of the AMG offerings to third-party sellers on the platform, going as far as to offer them discounts and incentives to advertise on the platform.

    Shareen Pathak/ Digiday- 22 readers -
  • Programmatic is finally figuring out a basic flaw in ad auctions

    Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...

    Digiday- 27 readers -
  • Impossible, unlikely or difficult?

    Difficult tasks have a road map. With effort, we can get from here to there. It might surprise you to realize that difficult is easy once you have the resources and commitment. Paving a road is difficult, so is customer service and fixing software bugs. But impossible and unlikely are where we get hung up. On Tuesday, Apple launched a thousand dollar phone.

    Seth Godin/ Seth Godin's Blog- 35 readers -
  • Announcing: the shortlist of 2017 Search Engine Land Awards nominees

    For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly appointed SVP of Content an Editor-in-Chief of Search Engine Land, was incredib ...

    Search Engine Landin SEO- 19 readers -
  • What is Cohort Analysis in Google Analytics?

    You might’ve noticed some features in beta under the Audience tab. One of those beta features is Cohort Analysis. I started looking at this analysis because I was curious. As is often the case with Google Analytics, it wasn’t evident right away. So that’s why I thought I’d delve into it a bit more and try to explain what this does for you! Optimize your site for search & s ...

    Yoast- 24 readers -
  • How to Improve Your LinkedIn Engagement

    Want your LinkedIn posts to attract more viewers? Wondering how to increase views and shares of your LinkedIn content? In this article, you’ll discover five simple tactics to improve engagement on your LinkedIn posts. by John Espirian on Social Media Examiner. #1: Write Text-Only Posts You’ve probably heard that people engage more when a social media post shows an image or video.

    Social Media Examinerin Social How To's- 36 readers -
  • 5 Facebook algorithm hacks to up your content marketing game

    Do you feel like Facebook has become an ever-changing circus show and you’re bending over backward trying to learn new content tricks — like being seen on the platform means mustering up some sort of outrageously tricky skill, slipping on some spandex and running around flamboyantly in front of a crowd? And you’re just not that dedicated, nor that nimble, nor that… weird? Not long ago, my org.

    Marketing Landin Social Content Facebook- 33 readers -
  • The Most Powerful Writing Tools For Bloggers: Mac, PC, Mobile & Online

    Have you ever used MS Word to write your blog posts and wondered if there was something more blogger-friendly out there? As a blogger, you have unique needs. More than fancy features and formatting, you want: A place to capture all of your ideas A writing tool that cuts out distractions A way to find and remove embarrassing grammatical errors.

    Adam Connell/ Blogging Wizard- 19 readers -
  • Advertisers aren’t convinced consulting firms are the answer to their problems

    For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.

    Digiday- 16 readers -
  • The Washington Post’s robot reporter has published 850 articles in the past year

    It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics. Since then, it’s used Heliograf to cover congressional and gubernatorial races on Election Day and D.C.-area high school football games, producing stories like this one and tweets like this: ...

    Lucia Moses/ Digiday- 27 readers -
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