Popular in the last 30 days

  • A Social Media Audit Template and Guide for Marketers

    Conducting a social media audit is a key part of a social media marketing plan. This assesses how well your current social media use works for you. There are a number of different steps involved in this process, so we have put together a social media audit template to help you conduct your first (or second, or third…) one more efficiently.

    Hootsuitein Social- 25 readers -
  • The 2017 Top 25 Most Influential PPC Experts

    July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….

    Jamie Newton/ PPC Heroin Paid Search- 18 readers -
  • Is marketing technology entering a post-platform era?

    One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e.

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Facebook is getting ready to test paid subscriptions with publications

    Facebook is moving ahead on plans to let people subscribe to publications through Instant Articles. Nothing’s final, but the current thinking is that it will support publications with metered paywalls and freemium models, said a source familiar with the briefings. These options would seem to accommodate metered publications including Facebook skeptic The New York Times; and The ...

    Lucia Moses/ Digidayin Social- 20 readers -
  • Danny Sullivan: My new role as advisor for Third Door Media

    After 21 years running sites about and covering digital and search marketing, it’s time for a change. I’m becoming an advisor to Third Door Media, a shift from my position as chief content officer. Third Door Media is the company that I cofounded with our CEO Chris Elwell, VP of programming Chris Sherman and VP of sales Sean Moriarty.

    Danny Sullivan/ Search Engine Landin SEO- 24 readers -
  • The biggest trends & changes in PPC so far in 2017

    In 2016, mobile drove the nearly $6 billion year-over-year increase in search spend and and surpassed desktop for the first time, according to the IAB. Now that mobile is a given and we no longer have to wonder if this is its year, let’s look at the big trends, launches and news we’ve seen so far from Google AdWords and Bing Ads in 2017, starting with the other key given: machine learning.

    Ginny Marvin/ Search Engine Landin Paid Search SEO Google- 28 readers -
  • A Case Study in Google’s Use of Visit & Click Data

    There’s still a weirdly large percent of the SEO and web marketing worlds that, despite overwhelming evidence, don’t believe that Google is collecting or using visit, engagement, click-through or clickstream data. This week, we stumbled across a superb example of the search giant doing just that, so I had to share.

    Rand's Blog- 24 readers -
  • How blockchain is used in media and advertising

    It suddenly feels like blockchain is everywhere — and that includes media and advertising. Here’s what to know. What it is Blockchain is the technology that underpins cryptocurrencies like bitcoin; it’s essentially a massive Excel sheet that operates in a decentralized network format. That means that the data can have large amounts of information that can be transmitted and a ...

    Shareen Pathak/ Digidayin How To's- 26 readers -
  • 8 major Google ranking signals in 2017

    It’s no secret that Google’s ranking algorithm is made up of over 200 components, or “signals.” And while the list is impressive, it can get daunting if you’re a just regular human with 24 hours in a day. Luckily, SEO isn’t about getting every tiny thing right; it’s about getting your priorities right.

    Marketing Landin SEO Content Google- 28 readers -
  • SEO case study: Zero to 100,000 visitors in 12 months

    You need more traffic. More visitors on your site means more impressions, more signups, more purchases — more revenue. But how do you capture more traffic from search results that are becoming more crowded, more diverse, and evolving in the way they are delivered? With SEO, of course! Today, I want to share a process we’ve developed at Siege Media to earn links and visibi ...

    Search Engine Landin SEO- 23 readers -
  • LinkedIn starts letting people natively upload videos that play automatically

    LinkedIn may be the last major social network to add a way for people to share videos natively, but it will share new information about the people who view those videos. LinkedIn will finally let people natively upload videos to the business-centric social network through its mobile app. On Thursday, LinkedIn started testing the feature with a small number of users whose nat ...

    Marketing Landin Social- 24 readers -
  • Toward dumber

    If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or ask them to stretch. Remind them that they were right all along. Generate a smile or a bit of indignation. Most of all, dumb it down.

    Seth Godin/ Seth Godin's Blog- 9 readers -
  • Look out, YouTube and Facebook: Amazon’s coming for video publishers

    YouTube and Facebook get a bulk of the attention from digital publishers looking to build and scale video businesses. Meanwhile, for the past year, Amazon has built a platform that not only offers publishers another place to distribute videos but also the opportunity to make money from day one. Last year, Amazon opened up its Prime streaming platform to video publishers and cr ...

    Digiday- 11 readers -
  • How Adidas is using micro-influencers

    Adidas has its share of celebrity football endorsers, from Lionel Messi to Zlatan Ibrahimovic, but it’s also using so-called micro-influencers. These influencers may not have the reach that comes with the brand’s top talent, yet smaller influencers do have resonance, said Marc Makowski, director of business development at Adidas, speaking at the MMS Mobile conference in London yesterday.

    Digidayin How To's- 23 readers -
  • ‘Elephant in the room’: Agencies are rolling out Amazon service units

    No less an authority than WPP Group chief Martin Sorrell has christened Amazon as the “elephant in the room.” And that means there’s a perfect opportunity for agencies to roll out Amazon-focused services to clients. The most recent one was a collaboration between WPP’s Possible and Mindshare, which two weeks ago said they would work together to create an Amazon services partne ...

    Shareen Pathak/ Digiday- 25 readers -
  • Get your fake Yeezys: Counterfeit ads are all over Instagram

    The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Long gone are the days when Instagram co-founder Kevin Systrom vetted every ad on the platform. Now, ads for fake shoes, clothes, electronics and even real estate are proliferating on Instagram.

    Shareen Pathak/ Digidayin Social- 23 readers -
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