Popular in the last 30 days - Page 2

  • The Washington Post’s robot reporter has published 850 articles in the past year

    It’s been a year since The Washington Post started using its homegrown artificial intelligence technology, Heliograf, to spit out around 300 short reports and alerts on the Rio Olympics. Since then, it’s used Heliograf to cover congressional and gubernatorial races on Election Day and D.C.-area high school football games, producing stories like this one and tweets like this: ...

    Lucia Moses/ Digiday- 22 readers -
  • Don't forget the second step

    The first step is learning how to do it. Finding and obtaining the insight and the tools and the techniques you need. Understanding how it works. But step two is easily overlooked. Step two is turning it into a habit. Committing to the practice. Showing up and doing ...

    Seth Godin/ Seth Godin's Blog- 24 readers -
  • Carmichael Lynch wins two Digiday WorkLife Awards

    Creative agency Carmichael Lynch is a double winner in this year’s Digiday WorkLife Awards, which honors the media and marketing world’s best work environments as well as the values and cultural initiatives that make them unique. The Minneapolis-based agency, which hosts up-and-coming local musicians on its rooftop in the summer, won awards for Most Innovative Culture and Most ...

    Digiday- 23 readers -
  • P&G fought online advertising, and online advertising won

    A tremor rumbled through the digital advertising world in July when Proctor & Gamble announced that they had cut $140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We made a choice] to temporarily stop spending with digital media outlets where our ads were not being placed according to o ...

    David Rodnitzky/ Marketing Landin Display- 26 readers -
  • LinkedIn Marketing: What the Latest Research Reveals

    Are you wondering if LinkedIn is worth your time? Want to know how other marketers approach LinkedIn? In this article, you’ll discover new research insights that reveal what content performs best on LinkedIn, which industries use the platform today, and how marketers are planning to move forward. by Michelle Krasniak on Social Media Examiner.

    Social Media Examiner- 29 readers -
  • Startup with Google, a resource to help young companies succeed

    Since 2011, Google has partnered with over 50 community organizations to help startup communities around the world flourish. Startups within those communities and spaces we run have created more than 40,000 jobs and raised more than $3.9 billion in funding. Today we’re introducing a new resource to help young companies continue to make their big ideas a reality—Startup with Google.

    The Official Google Blogin Google- 26 readers -
  • "I got it!"

    "I got it!" The secret of the fly ball is that you don't shout, "you've got it." It's not up to us to assign who will ca ...

    Seth Godin/ Seth Godin's Blog- 22 readers -
  • How to improve your SEO with user-friendly interlinking

    At my startup, LSEO, we recently ran an internal link audit to help inform and refine our growth marketing strategy. With multiple freelancers and staff writers constantly contributing content, our site has more than tripled in size in the past two years. Unfortunately, running a massive content marketing initiative with no central internal linking strategy in place had limi ...

    Search Engine Landin SEO How To's- 28 readers -
  • How to Set a Facebook Ad Budget

    Wondering how much you should spend on Facebook ads? Do you need to set a budget? In this article, you’ll discover how to set a Facebook advertising budget by working backward from the revenue you need to generate. by Logan Mayville on Social Media Examiner. #1: Set a Target Revenue Goal Defining a revenue goal for your campaign seems like a simple move for an establishe ...

    Social Media Examinerin Social Facebook How To's- 19 readers -
  • Placed Analysis Uncovers Location Data Biases

    Flawed viewability metrics are grabbing headlines, and spurring debates among brand marketers, but a new challenge may be on the horizon for the mobile advertising industry. According to a new report released by the location-driven insights firm Placed, accuracy has fallen by the wayside in the rapidly expanding location-based advertising industry, which is estimated to reach ...

    Stephanie Miles/ Street Fightin Mobile- 25 readers -
  • Portent is Being Acquired

    Blink. Rub your eyes. You didn't read wrong. You didn't stare at yesterday's eclipse through defective glasses. It's true. Portent's in the process of being acquired. Like an avowed bachelor, I swore I Would Never Sell. Then along came the perfect partner. Welcome to Clearlink Our soon-to-be parent company is called Clearlink. They’re a performance marketing company.

    Ian Lurie/ Portent, Incin Affiliate Paid Search- 26 readers -
  • 5 easy-to-miss SEO mistakes blogs make

    SMX — Search Marketing Expo is the world’s largest search marketing conference series, with multiple events in the USA and Europe. Visit the Search Marketing Expo site to learn more: http://smxpo.com/1QikJWe Pick your favorite event and attend! http://www.smxadvanced.com http ...

    Search Engine Landin SEO- 22 readers -
  • The Future of Content Marketing Isn’t Content Marketing

    Let’s talk about the content marketing industry’s favorite chart. We love this chart! It pops up in about 75 percent of all content marketing talks, showing the explosive growth in searches for “content marketing” this decade. I use it in three different presentations. It’s basically our industry’s version of the “Everything is Awesome” theme song from The Lego Movie.

    Joe Lazauskas/ The Content Strategistin Content- 30 readers -
Get the top posts daily into your mailbox!
More from around the web