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In the whirlwind proliferation of publishers uploading video content to Facebook, the story of Jungle Creations stands out as particularly impressive. In just three years, the company’s social video stock now gets over 3.7 billion views per month, and as one of the world’s most-viewed media properties, its solid stable of Facebook Pages averages an extra billion views a month ...
The signs were all pointing this way. Google announced Tuesday a slight change to the ad rotation settings in AdWords. There will soon be just two options: “Optimize: Prefer best performing ads” and the not-so-subtly named “Do not optimize: Rotate ads indefinitely.” The options currently appear as: A bit of backstory Five years ago is ancient history in digital marketing, b ...
Get your pointer fingers ready: Amazon’s one-click buying process, patented by the Seattle-based company back in the heady days of 1999, expired on Tuesday. And retailers, which until now have either had to not use one-click buying or pay Amazon licensing fees to do so, might be looking to capitalize.
Google has thrown a ton of changes at marketers over the last few years. From major algorithm updates to voice search, all of these changes follow Google’s ultimate goal of creating the best search experience for its users. The upshot is that it’s not enough to develop and optimize website content for just search engines anymore.
In the lead-up to Dmexco in Cologne, Germany, which brings together the world’s ad tech decision-makers, the elephant in the room is the implementation of European Union rules on data protection that will become enforceable in less than a year. For many visiting American executives, the drumbeat of warnings could serve as a wake-up call of sorts.
Once a well-kept secret among German media and ad tech executives, Dmexco has evolved into a sprawling monster of a trade show, the tentpole, global event in the digital marketing calendar. With just 14,200 attendees in its first year in 2009, the Cologne, Germany, event now draws more than 50,000 people from around the world and takes a sizable bite of ad tech’s marketing budget.
Connect your organization with the marketing technology explosion at The MarTech Conference! See how becoming consumer & data obsessed is going to transform your m ...
Editor's Note: Today we hear from Roger Pilc, CIO at Pitney Bowes, a global provider of innovative shipping solutions for businesses of all sizes. Learn how this established company used Android, Apigee, G Suite and Orbitera to create new cloud-based solutions, add flexibility and intelligence to sending devices and develop an app store that better serves their clients.
Google Data Studio, Google’s free tool for creating visual reporting dashboards, natively connects to other Google products such as AdWords, Analytics and Google Sheets. But importing data from other sources using Google Sheets is not always an elegant or comprehensive solution. On Wednesday, Google introduced a beta for third-party connectors. Supermetrics is among the launch partners.
I admit that I like Chobani Greek yogurt. My favorite flavor is the one with black cherry on the bottom. And I confess that I’m a fan of the company, too. It was founded in 2005 when Hamdi Ulukaya, a Turkish-born Kurdish businessman, bought a plant in the town of South Edmeston, NY, which was being closed by Kraft Foods.
Facebook is using its online-to-offline ad measurement t ...
Looking for new ways to put your brand in front of social media users? Wondering what’s working for others? It’s possible to keep your social posts focused on your brand and avoid seeming self-centered and overly promotional. In this article, you’ll discover three ways to talk about your brand on social more often without turning people off. by Aaron Orendorff on Social Media Examiner.
Tastemade, born as a social food video media company, is moving deeper into real-life events through a partnership with outdoor foodie market Smorgasburg. Tastemade will sell sponsorships to events at Smorgasburg locations in New York and Los Angeles, such as concerts, food festivals and other events.
I believe that the most powerful asset to my business over the years has been the network of people I have the pleasure and honor to serve. The fact that I can interview Richard Branson or that Tony Robbins calls me and asks me to make a video with him is pretty cool, but I also cherish and treasure that I’m connected with pastors, burger makers, and an 83-year-old motivational speaker.
We work hard to help protect your company against phishing attacks—from using machine learning, to tailoring our detection algorithms, to building features to spot previously unseen attacks. While we block as many external attacks as we can, we continue to build and offer features designed to empower IT administrators to develop strong internal defenses against phishing.
Ads.txt is supposed to help clean up the industry’s ad fraud problem, but publishers are dragging their feet in adopting the initiative. Few publishers have adopted ads.txt because their tech teams are overcommitted to other projects, and they don’t understand how ads.txt will benefit them. Plus, some publishers want to avoid notifying ad buyers that they rely on unauthorized ...
Google has a lot of different tools, and while they handle massive amounts of data, even Google has its limits. Here are some of the limits you may eventually run into. 1. 1,000 properties in Google Search Console Per Google’s Search Console Help documentation, “You can add up to 1,000 properties (websites or mobile apps) to your Search Console account.” 2.
Snap is searching for a head of brand integration, who would be responsible for working with Snapchat’s content team and advertisers to insert brands into shows on Snapchat Discover. According to a description of the role obtained by Digiday, the head of brand integration, which would be a new position at Snap, will be based in either New York or Los Angeles and will “drive br ...
A new addition to Twitter, called ‘Popular Articles,’ will show you the top articles your connections are tweeting ...
Walking into Boll & Branch’s new New Jersey-based retail store, you would never guess that the brand’s bedding products were only available online before last week. It looks like a modern store with items on display and friendly customer associates ready to answer questions. And yet you won’t see any customers walking out with packages here.