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Four years ago, I wrote about the media trap that retailers invented. With nothing much to write about the day after Thanksgiving, the media engage in a stampede to encourage everyone to go shopping on the busiest, least satisfying shopping day of the year. They spent millions to create a social dynamic that pushes people to engage in an orgy of spending, merely because everyone else is.
“Customers will never love a company until the employees love it first.” – Simon Sinek, Start With Why For most AP employees, our annual “Summit,” where we gather everyone together in the Boston area for a few days of intense collaboration, communication and celebration, is an eye-opening experience.
Welcome to the third part of our programmatic 'ask the experts' series. Previously we've looked at tracking the offline impact of programmatic spend and what da ...
With over 200 factors in Google’s algorithm, SEO is a complex science. But it’s not how much you need to know that makes it really challenging — it’s the ...
Brands are finding themselves at the mercy of algorithm changes from the likes of Instagram and Twitter. Colu ...
Programmatic opens a revenue stream for publishers. But at the same time, publishers are paying exchanges or supply-side platforms hefty tech fees and dealing with issues like transparency and ad fraud. In two town-hall style meetings (where discussions are not for attribution) at the Digiday Programmatic Media Summit in New Orleans this week, publishing attendees jotted down ...
It’s a far crawl to the top of the ad industry, and even today’s marketing heavyweights started out making barely enough to pay for rent. We asked agency executives to share the salaries they earned at the start of their careers and included what those numbers amount to today, accounting for inflation.
To help the millions of people who turn to Google to start their job search, we worked with leaders across the industry to introduce a new experience earlier this year. Since then, we’ve seen more than 60 percent of employers showing jobs in Search and connected tens of millions of people to new job opportunities.
One of the best ways to improve your skills as a content marketer is to learn from the successes and failures of other marketers. And as we near the end of 2017, many marketers are reflecting on what has (and hasn’t) worked in the past year and looking to what this means for content goals and plans for the coming year.
Job seekers are known to stop at nothing in their efforts to secure a job. However, most of them tend to underestimate the value of social media. In contemporary times, recruiters are actively using social media to sieve through the many job seekers who are on the market. The most popular and preferred site is LinkedIn.
At the end of the day, lead generation is B2B marketing's primary task. It is also the trickies ...
With more than 3 million print and digital subscribers, The New York Times now gets more revenue from digital subscribers than print advertising revenue. But that’s far from enough for the Times, which has set its sights on getting to 10 million subscribers. To get there, the Times is trying to think more like a consumer business.
The New York Times is growing its programmatic business by allowing machines to sell its custom ad units. In the third quarter, the Times began selling its custom Flex Frame ads programmatically, which helped it double its programmatic direct revenue over the previous quarter, said Sara Badler, director of programmatic advertising at the Times, declining to share precise figures.
Walmart is making a push to grow its advertising by positioning itself as a media platform. Walmart’s pitch is that it controls transaction data from customers, which can help brands retarget consumers off Walmart.com, according to executives familiar with the matter. The big differentiator being pitched is Walmart’s brick-and-mortar locations — fulfilling a big promise of ret ...
Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars and battling low profit margins. Now, they find themselves battling it out with entertainment studios and production houses that are also piling into the market for original digital video.
Amazon Advertising has grown up this year, a function of the company’s growing investment in its $1 billion-plus offering, but also increased attention from agencies and brands. We break down how the offering stands. Amazon Marketing Services Offers self-serve, DIY, paid search media. Brands can have ads appear in headline search and product listings ads.
Do you want to enhance the videos and graphics you produce? Looking for affordable stock photos, video clips, and music? In this article, you’ll discover 13 places where creators and mar ...
Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.