Popular in the last 30 days - Page 4

  • Why e-commerce brands are flipping the script and opening brick-and-mortar stores

    Walking into Boll & Branch’s new New Jersey-based retail store, you would never guess that the brand’s bedding products were only available online before last week. It looks like a modern store with items on display and friendly customer associates ready to answer questions. And yet you won’t see any customers walking out with packages here.

    Digiday- 27 readers -
  • Unilever finds startups can replace some agency tasks

    While consulting firms are usually eyed as the most clear and present danger to agencies, don’t sleep on scrappy startup tech firms. Unilever, one of the world’s largest marketers, is briefing startups on the tasks previously handled by the agencies it has axed in recent months as part of its ongoing efforts to limit agency and production fees.

    Digiday- 36 readers -
  • Amazon makes its presence known at Dmexco

    Amazon is a looming force in media. Amazon’s pitch to brands at Dmexco may have purposefully downplayed itself against the showmanship of Google and Facebook’s efforts, but its growing influence on the ad ecosystem reverberated across the conference. The shadow of the duopoly loomed large over the two-day gathering of ad tech.

    Digiday- 25 readers -
  • Common GDPR myths, debunked

    Noise around the threat the European General Data Protection Regulation poses to publishers, ad tech companies and marketers is getting louder as the 2018 deadline for enforcement approaches. Naturally, a flurry of “GDPR experts” — some of them helpful, others compounding the confusion — have surfaced over the last year to help businesses navigate the challenges.

    Digiday- 23 readers -
  • ‘I just wanted to organize this mess’: An oral history of the Lumascape

    Whether they’re listening to a panel, chatting in the hallways or sitting in an airplane on their way to Cologne, Germany, Dmexco attendees will be bombarded by the Lumascape this week. The Lumascape is a series of charts that organize the madness of ad tech by grouping together similar companies on a single page.

    Digiday- 18 readers -
  • Publishers obsess about user experience, but worry about giving up revenue

    After years of cramming their sites with ads that flash and obscure editorial content, digital publishers are taking a newfound interest in improving user experience. With readers revolting against intrusive ads and tech giants like Google and Apple cracking down on ads that slow down page speed, they must. But there’s a trade-off to putting users first.

    Lucia Moses/ Digiday- 28 readers -
  • Foursquare Data Shows Up Today in More Places Than You’d Think

    Foursquare has come a long way since its launch in 2009 as a pioneer of the check-in. I remember it well. Along with competitor Gowalla, which got absorbed into Facebook in 2012, Foursquare made quite a splash with the novel concept that users could click a button to share their location with friends and compete for badges and the much-coveted position of “mayor” at a local venue.

    Damian Rollison/ Street Fight- 27 readers -
  • This is What The Smart Entrepreneurs are Focusing On

    You’re an entrepreneur. Compelled to compete. Desiring to dominate. Wanting to survive. Maybe you even want to leave a legacy and transform and influence an industry. That’s the ultimate goal only achieved by the elite few. These are the McDonalds for fast food, the Uber’s of convenient travel and the Apple’s of the mobile revolution. Startups that have changed business as we know it.

    Jeff Bullas/ Jeffbullas's Blog- 22 readers -
  • Facebook starts rolling out funded shows for Watch

    Facebook’s latest attempt to take on YouTube begins in earnest this week as various publishers begin to roll out Facebook-funded shows on the platform. Business Insider’s lifestyle brand Insider is debuting two new shows, “The Great Cheese Hunt,” which travels to multiple countries to spotlight different cheese-based dishes, and “It’s Cool, But Does It Really Work?” which feat ...

    Digiday- 21 readers -
  • Coming soon to Facebook Watch: sponsored shows

    Facebook Watch is barely out of the gate, but publishers are already trying to sell advertisers on sponsored shows on the fledgling video-viewing platform. Business Insider’s lifestyle brand Insider, for instance, has already premiered two shows for Watch, including “The Great Cheese Hunt” and “It’s Cool, But Does It Really Work?” Insider is now talking to advertising clients ...

    Digidayin Social- 18 readers -
  • Beware of false averages

    Some people like really spicy food. Some people like bland food. Building a restaurant around sorta spicy food doesn't make either group happy. It's tempting to look at pop music, network TV and the latest hot fashion and come to the conclusion that the recipe for success is to focus group everyone, average it up and make something that pleases the big hump in the middle, whi ...

    Seth Godin/ Seth Godin's Blog- 11 readers -
  • What Facebook Watch Will Mean for Marketers

    It was only a matter of time. Just like Amazon, YouTube, and Netflix before it, Facebook has officially entered the video streaming game. What is Facebook Watch, and what does it mean for you your marketing strategy? What is Facebook Watch? Launched in August 2017 to select users in the U.S. via mobile, desktop and TV apps, Facebook Watch is the company’s entrée into episodic streaming video.

    KISSmetrics Marketing Blogin Social- 15 readers -
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