Popular in the last 30 days - Page 4

  • Inside Walmart’s advertising blitz

    Walmart is making a push to grow its advertising by positioning itself as a media platform. Walmart’s pitch is that it controls transaction data from customers, which can help brands retarget consumers off Walmart.com, according to executives familiar with the matter. The big differentiator being pitched is Walmart’s brick-and-mortar locations — fulfilling a big promise of ret ...

    Shareen Pathak/ Digidayin Paid Search- 23 readers -
  • As branded content pivots to video, publishers face new challenges

    Branded content is undergoing its own pivot to video, putting the squeeze on traditional publishers that were already facing rising competition for those marketing dollars and battling low profit margins. Now, they find themselves battling it out with entertainment studios and production houses that are also piling into the market for original digital video.

    Lucia Moses/ Digiday- 20 readers -
  • Vice is bringing its brand content measurement tool to the UK

    Vice wants to prove its branded content works globally. It is expanding its audience survey tool, Vice Voices, to new markets, starting with the U.K. in January 2018, with plans to open it to the rest of the world next year. In the last few months, the company has used the audience panel dozens of times to inform editorial and commercial content in the U.S., according to Vice.

    Digiday- 24 readers -
  • DSPs are under pressure to adopt ads.txt

    Publishers aren’t the only ones under pressure to adopt ads.txt. On Nov. 15, The Trade Desk will start using ads.txt to block unauthorized vendors from selling impressions, which is a feature that Google’s demand-side platform recently implemented, too. Now that another major DSP is filtering inventory with ads.

    Digiday- 17 readers -
  • How Petco is Amazon-proofing its e-commerce strategy

    When Brock Weatherup needed a mailbox after moving to San Diego for a job at Petco, he did what a lot of people do and went on Amazon. After he made his purchase, Amazon recommended other mailboxes he could buy. “I don’t know about you, but I’ve bought one mailbox in my life,” said Weatherup, Petco’s evp of strategic innovation and digital experience.

    Digidayin How To's- 21 readers -
  • Inside Hulu’s growing ad-sales research team

    Hulu has been building an ad-sales research division. In the last 18 months, Hulu’s ad-sales research team has doubled in size to 12 people, pulling in people from TV networks, digital media companies, research firms and ad agencies. This included bringing on Julie DeTraglia, a longtime NBCUniversal sales and research exec, as Hulu’s first head of ad-sales research.

    Digiday- 21 readers -
  • Machine unreadable

    More and more, we create our work to be read by a machine. SEO specialists tell you how to write a blog post that Google will like. Your resumé needs to have the right keywords to get tagged. Everything has an ISBN, an ASIN or a catalog number. Ideas become data become databases... We did the same thing when assembly lines started up.

    Seth Godin/ Seth Godin's Blog- 26 readers -
  • Tastemade is expanding into home and travel videos

    After getting to 2 billion monthly views with food videos, Tastemade is expanding into the travel and home categories. Early this month, Tastemade launched two new channels, Tastemade Home and Tastemade Travel, on Facebook and Instagram. Tastemade said it’s committing to making more than 150 hours of content over the next 12 months for these channels, which will soon be availa ...

    Digiday- 21 readers -
  • Snap is turning to programmatic ads for Snapchat shows

    Snap has told Snapchat shows partners that it plans to bring in more programmatic ads after struggling to fill space inside the programming. According to three sources, including two media executives who have aired shows on Snapchat Discover and one ad buyer who has knowledge of Snap’s plans, Snap plans to inject more programmatic ads within Snapchat shows.

    Digiday- 27 readers -
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