Popular in the last 30 days - Page 5

  • What motivates you to take action?

    School taught us to answer a simple question, “will this be on the test?” If the answer is no, we’ve got no time for it. Work taught us to fear the boss and the review and our performance ranking. And we are motivated to do the work if we get paid for it, because, after all, that’s why we call it work. Do the least, because you're always going to get asked to do more.

    Seth Godin/ Seth Godin's Blog- 14 readers -
  • In the #MeToo era, agency bosses worry diversity hiring will lead to tokenism

    The CEO of a top advertising agency has a dilemma. He wants a woman on his all-male management team but can’t find the right candidate. He thinks female leadership would banish any lingering misogyny from his boardroom, but doesn’t want the candidate to be a token hire. Finding the right person is so hard, the CEO said, that he’s “given up the ghost on finding the right female ...

    Digiday- 16 readers -
  • RIP A/B Testing

    Gather all ye family, friends, webmasters and digital marketing executives. We’ve come here to celebrate the life of the now outdated A/B Testing process, whi ...

    Marketing Land- 18 readers -
  • Four steps we’re taking today to fight terrorism online

    Editor’s Note: This post appeared as an op-ed in the Financial Times earlier today. Terrorism is an attack on open societies, and addressing the threat posed by violence and hate is a critical challenge for us all. Google and YouTube are committed to being part of the solution. We are working with government, law enforcement and civil society groups to tackle the problem of ...

    The Official Google Blog- 18 readers -
  • The next billion users are the future of the internet

    In the late 1990s, I moved from Delhi to Stanford for a master’s degree in computer science. Getting off the plane in San Francisco, I was ecstatic about the amazing computing power, lightning-fast internet and easy access to knowledge available at an American university. Back home, most people across Asia could only get online at an internet café or over dial-up modems, and ...

    The Official Google Blog- 22 readers -
  • NBC is airing BuzzFeed and Complex shows before the Super Bowl

    NBC Sports plans to air original episodes of BuzzFeed’s “Worth It” and Complex Networks’ “Hot Ones” on TV, as part of the company’s broad video game plan leading into the Super Bowl. For NBC’s Super Bowl coverage — the game will air on NBC’s broadcast network on Feb. 4 — NBC Sports commissioned new episodes of “Hot Ones,” a video interview series from Complex Networks’ First W ...

    Digiday- 12 readers -
  • Facebook Marketers are Already Fumbling News Feed Change

    It’s been a little over a week since Facebook announced the latest news feed change intended to surface more content from friends and less content from brands. In that time, it’s clear marketers are setting the groundwork for future news feed changes. Call me cynical. But marketers are going to screw this up. Facebook will have no choice.

    Jon Loomer/ Jon Loomer Digitalin Social- 25 readers -
  • Facebook’s news-feed changes put community managers in the spotlight

    Of all agency jobs, community managers — those that manage a brand’s presence on social media — often find themselves at the bottom of the totem pole, saddled with mundane tasks like sharing pre-written posts on social media and responding to user complaints or Twitter trolls. The community manager toils in the content mines with little fanfare.

    Digiday- 24 readers -
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