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  • Vice UK and Weber Shandwick lead the 2017 Digiday Awards Europe finalists

    Vice UK and Weber Shandwick are tied with four nominations in the second annual Digiday Awards Europe. The Digiday Awards Europe, which are separate from Digiday’s U.S. awards business, recognize the publishers, advertisers and technology platforms bringing about change and innovation in Europe. Vice UK is up for Best Use of Multimedia and Best Brand Partnership for its “The F ...

    Digidayin Mobile- 29 readers -
  • ‘Facebook has been a disaster for us’: Candid thoughts of European publishers

    The Digiday Publishing Summit Europe kicked off on Oct. 23 in overcast Berlin with the distinct feeling of gloom: unhappiness with Facebook, worry about the coming enforcement of the General Data Protection Regulation and uncertainty over monetization of video on platforms. On the positive side: Google appears invested in the success of publishers, and GDPR could spur a cleanu ...

    Digiday- 16 readers -
  • Cheatsheet: What you need to know about influencer fraud

    Influencer marketing fraud is a growing problem in an industry valued at over $1 billion. Influencers — essentially social media stars with large followings — are attractive to marketers for the notion they’re more “authentic” than regular ad buys. But some of that authenticity is fake, whether it’s using so-called Instagram pods, bots or buying followers, and many marketers ar ...

    Shareen Pathak/ Digidayin How To's- 26 readers -
  • How We’re Building a Digital Advertising & SEO Dream Team

    In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled marketers with the right mix of both sk ...

    TopRank®in SEO- 14 readers -
  • Why Carrier Data Is the Key to Unlocking Mobile Verification

    Verification is emerging as one of the biggest themes of 2017 in adtech. Brands like P&G are placing new demands on agencies and media providers for increased transparency and accountability, which in turn has led to significant advances in areas like viewability. The next battleground is clearly verifying the data accuracy of the underlying ingredients — namely the qualit ...

    Street Fight- 17 readers -
  • Marketplace Adds More Options For US Car Shoppers

    By Deborah Liu, VP, Marketplace Millions of Americans are using Marketplace every day to look for cars. Since this is one of our most popular categories, we’re expanding our used car inventory by partnering with leaders in the auto industry. In the coming weeks, Marketplace will introduce features that will make it easier for car shoppers in the US to: Browse inventory fro ...

    Facebook Newsroom- 16 readers -
  • 4 Spooky Marketing Lessons from Classic Halloween Monsters

    Halloween is objectively the best holiday of the fall-winter season. You don’t have to go broke buying people gifts. You don’t have to cook an enormous meal (then pass out after gorging on turkey). The only obligations for Halloween are to play dress up and eat candy! Not to mention I’m somewhat partial to the holiday’s aesthetic.

    TopRank®in Content- 18 readers -
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