Popular in the last 30 days - Page 5

  • Introducing a better, simpler ad rotation

    The right ad rotation can help you show your best ads to people looking for what you have to offer. However, it’s not always clear which rotation makes the most sense for your business. That’s why, starting in late September, we’re simplifying ad rotation to two settings: “optimize” and “rotate indefinitely.

    Inside AdWords- 16 readers -
  • Confessions of an Instagram influencer: Brands just want big numbers

    Influencers have a fraud problem. Some social media stars, typically those with 100,000 or fewer followers, are known to use bots to artificially inflate their engagement. For the latest installment in our Confessions series, where we trade anonymity for candor, we talked to an Instagram fashion influencer who’s fed up with the practice. Our conversation has been lightly edited.

    Lucia Moses/ Digidayin Social- 27 readers -
  • Seeping sewage and malfunctioning elevators: Agencies reveal their real-life nightmare pitches

    As if pitching a client isn’t hard enough, sometimes things just get in the way. We asked top agency execs to share their pitching horror stories. Luckily, most of them still won the accounts. Matt Williams, CEO, Martin Agency Things are going incredibly well. Toward the end of the meeting, the client team did what they sometimes do and asked for a small meeting room so they ...

    Digiday- 27 readers -
  • Pernod Ricard takes more ad buying in-house — and sees the benefits

    Pernod Ricard is part of a wave of marketers taking more media buying in-house. The spirits maker has a small team of media buyers buying inventory directly from demand-side platforms such as Adobe Advertising Cloud (formerly TubeMogul) and Google’s DoubleClick Bid Manager. For instance, the business now asks that media agencies use client-preferred DSPs that allows its market ...

    Digiday- 28 readers -
  • Anatomy of a Google search listing

    Are you looking to dominate in Google search results? Your strategy needs to involve more than keyword research and a savvy AdWords campaign. In order to make the most of your Google presence, you need to craft a search result that entices users to click through to your web page. This is a crucial yet often-ignored aspect of SEO.

    Stephan Spencer/ Search Engine Landin SEO Google- 19 readers -
  • Overheard at Dmexco: Ad tech vendors are ‘selling fear’

    Cutting through the noise at Dmexco, the tentpole global event for the ad tech industry, isn’t for the fainthearted. The official talking points this year centered around brand safety and transparency, but the chatter that happened around the edges shows ad tech is still too cluttered and self-serving. One thing’s for sure: More ad tech vendor consolidation is needed.

    Digiday- 21 readers -
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