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  • Video: Last Week in Local Nov. 20, 2017

    Last week in local 11/20/2017 Join Local U for the latest public episode of Last Week in Local, a weekly conversation about the articles that attracted our attention during the past week ending Nov. 20th. This week features Mary Bowling & Mike Blumenthal. If you have a special topic you would like us to discuss for our other weekly feature, the Deep Dive in Local, or if ...

    Mike Blumenthal/ Local University- 7 readers -
  • How to Build Deep Links to Boost Your Website in the SERP’s

    The concept of deeplinking is NOT new but the value placed on it has never been more evident. For those of you not aware of the term “deeplinking”, it refers to building links to internal pages on your website to increase the overall value of your entire site. The reason Google is putting so much emphasis on this concept is because when people are trying to rank their website, ...

    Rizvan Ullah/ John Chow dot Comin Blogging How To's- 5 readers -
  • How to Use Instagram Stories Analytics

    25601440 Instagram Stories is a recent addition to Instagram’s portfolio of content options. With Instagram Stories you can share what’s happening throughout your day via photos, Boomerangs, and videos. What makes stories different? They can only be viewed within 24 hours of posting. That’s right, that photo you snapped will disappear from your story in 24 hours.

    Simply Measuredin Social How To's- 6 readers -
  • How to Build a Corporate Training Curriculum to Increase Employee Productivity

    There are two ways to scale up business output. Although increasing your workforce is the most popular choice, doing so also comes with higher overhead. A better alternative is to improve your worker productivity through corporate training. According to a study published by the U.S. Bureau of Labor Statistics, businesses with fewer than 100 employees offer about 24 minutes of ...

    Growmapin How To's- 6 readers -
  • The pivot to paid heralds the rise of the chief customer officer at publishers

    News publishers are going above and beyond to offer more than traditional news products, turning readers into multichannel customers in the process. It’s now a competitive advantage for publishers to ensure their customer experience is top notch across everything, whether it’s buying a newspaper in a shop, consuming content online or in a mobile app, viewing well-targeted ads, ...

    Digiday- 6 readers -
  • Looking Ahead: How Refinery 29, Electus, and Crispin Porter + Bogusky envision their brands

    What does it mean to be a visionary? For some, the title could imply possessing an eye for cutting-edge design, or a penchant for bold ideas. Others might equate a visionary with a leader who marches their team into unknown territory. But no matter which definition seems to fit best, one thing remains true across all iterations—to be visionary is to be looking forward, keeping ...

    Digiday- 6 readers -
  • How I will remain relevant when the bots come for me

    By Mark Schaefer A couple years ago I was playing around with an early version of IBM’s Watson technology. It allowed me to input marketing data from various sources to see what connections could be made. To my surprise, the output of this exercise was a suggestion of the questions I should be asking about the data set.

    {grow}in How To's- 6 readers -
  • Why Battle Over Advertising Attribution When Incrementality Can Win the War?

    If you advertise shoes on Facebook and 100 people buy them while the ad is running, is your advertising working? The answer, of course, depends. It depends on how much you spent on advertising versus the revenue generated from those purchases. It depends on factors like other ads on other channels, email marketing, or word of mouth that may have influenced shoppers’ decisions.

    Nanigansin Retargeting- 6 readers -
  • Last Week, in Social

    Today, we’re rounding up last week’s major changes in social platforms, specifically in regards to the digital marketing industry. It’s all presented here for you in bite-sized chunks, ...

    3Q Digital- 7 readers -
  • Attraction Marketing Boot Camp Starts on November 27th

    This time of year brings up a lot of emotions for me as I remember experiencing one of the hardest moments in my life. About 7 years ago at this time of year, I was getting ready to throw in the towel. After many years of exhausting my energy, trying everything I could think of to build my business, and just spinning my wheels, I had had enough.

    Amy Starr Allenin Social- 6 readers -
  • Be a Part of the Newcomer Program at #ASW18

    We’re gearing up for Affiliate Summit West 2018 on January 7-9, 2018 at the Paris Las Vegas Hotel over here, and one of the priorities is to be sure any first timers are able to make the most of the conference. If you’re planning to attend Affiliate Summit West 2018, either as a first timer or conference veteran, we’d love to see you get involved in the Affiliate Summit Newcomer Program.

    Shawn Collins/ affiliatetip.com- 5 readers -
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