Popular in the last 24 hours - Page 4

  • ‘It’s just one more of the taxes’: How viewability shortchanges publishers

    Now that ad buyers regularly buy ads based on viewability, publishers need to pay close attention to how their viewable impressions are being counted because what they can bill for depends on these calculations. When transacting on viewability, ad buyers are increasingly only using metrics from their viewability vendor instead of using a mix of metrics from the ad server and v ...

    Digiday- 8 readers -
  • How the Guardian is using article surveys to inform editorial decisions

    The Guardian has introduced a tool at the bottom of article pages so readers can vote for topics they want more detail on. For an article about the Conservative Party’s manifesto on social care, the Guardian offered three questions it could answer for readers. The options: how much the average person would have to pay for social care under the Conservative proposals, whether t ...

    Digidayin How To's- 5 readers -
  • 6 Ideas You Can Try Today to Boost Your SaaS Growth and Retention

    Growing a wildly successful software as a service (SaaS) business is a game of numbers. More new customers than canceling customers? You’ll grow. If not, you’ll stagnate, and the competition will gobble up market share right in front of you. At the same time, not every new idea for boosting growth and retention will be feasible with the resources you have.

    KISSmetrics Marketing Blog- 5 readers -
  • 5 Ways To Find And Maintain a Loyal Customer Base

    In any industry, whether it be arts, finance or anything in between, the most valuable component to a business is customer experience. Yes, you heard me: experience. If your customers are having negative encounters with your company, odds are you’re at risk of losing potential sales. Business owners need to constantly and consistently prioritize customer experience as a way to ...

    Rise to the Top- 8 readers -
  • Why Conde Nast, with the help of Anna Wintour, is turning to hackathons to innovate

    Squirreled away in a glass-enclosed conference room at the Condé Nast Entertainment office on Wednesday, a group of ten employees hailing from different publications and departments were feverishly brainstorming ways to improve e-commerce infrastructure across the media conglomerate’s 20 brands. A hush fell over the group as Fred Santarpia, Condé Nast’s chief digital officer, ...

    Digidayin Social- 8 readers -
  • The Brutally Honest Guide to Being Brutally Honest

    It’s scary, isn’t it? Having to tell a truth to someone who may not want to hear it. Whether you have to tell a friend they’ve been betrayed, inform a client that their ideas suck, or write a blog post to burst your reader’s bubble, hard truths can feel almost as painful to deliver as they are to receive. Because just the thought of hurting someone is scary. You don’t want that.

    Boost Blog Traffic- 8 readers -
  • How Promotional Merchandise Can Boost Your Business

    Promotional merchandise is often overlooked when it comes to brand awareness and boosting your business’ success. Items such as pens, notebooks, USBs, personalised tote bags and printed T-Shirts may not be something you’ve considered for your business, but you definitely should. The online digital marketing team is no doubt doing an excellent job, but what about the offline, mo ...

    Ask Aaron Leein How To's- 8 readers -
  • EU Publishers: Clean up your cookies or get burned by GDPR

    The ticking clock on the General Data Protection Regulation (GDPR) website is a stark warning for digital publishers behind on preparations for the EU’s massive expansion of data privacy rules. The GDPR is coming, and soon. Europe’s privacy laws are tightening even further, potentially limiting the data that publishers can collect and the ways they can collect it.

    Digiday- 8 readers -
  • Why great customer service doesn’t matter like it used to

    By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment.

    {grow}- 7 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.

    Miranda Paquet/ Constant Contactin SEO- 7 readers -
  • How long does reputation management take?

    Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally thousands of variables, and it ...

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 7 readers -
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