Popular in the last 24 hours - Page 5

  • Alert: Gen-Z Now the Largest Generation

    When it comes to younger audiences, those in the millennial generation have long been the most numerous, which has some pretty significant impact on how marketers choose to do their targeting. According to the latest Nielsen reports, however, that has officially changed. Gen-Z, which is made up of those born between 1997 and 2015, now makes up 26% of the population.

    Michael Levanduski/ Performance Marketing Insider- 7 readers -
  • ‘We’re in an influencer bubble’: A Digiday+ town hall with Ian Schafer

    Ian Schafer, chief experience officer at Engine and the founder of Deep Focus, joined us on Thursday for a town hall on Slack. We discussed influencers, new agency models and why Amazon may one day rule everything. We hold Slack town halls every two weeks, and in between, we’ll have editorial chats and group discussions on industry topics. Become a member of Digiday+ and join us.

    Shareen Pathak/ Digiday- 7 readers -
  • Keyword Research: 5 Things You Need to Do to Get Started

    When you first start marketing your business, keyword research probably isn’t at the top of your list of priorities. You’re busy enough trying to set up a website, post on social media, and grow an email list. Do you really need to worry about keyword research too? Using the right keywords makes it easier for people to find your business online.

    Miranda Paquet/ Constant Contactin SEO- 7 readers -
  • How long does reputation management take?

    Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and Bing is complicated, involving literally thousands of variables, and it ...

    Chris Silver Smith/ Search Engine Landin SEO Google How To's- 7 readers -
  • The reverse Vice: Why agencies are becoming media companies

    In late June, a bright, neon yellow digital billboard appeared on 33rd Street and Seventh Avenue in New York, right outside Madison Square Garden. It read “Don’t Trade Porzingis,” beseeching then-Knicks president Phil Jackson to keep the Latvian basketball player at all costs. “We’re not affiliated with Porzingis. We just want him to stay,” the billboard read in smaller letters.

    Shareen Pathak/ Digiday- 6 readers -
  • How Hulu tapped into political turmoil to promote ‘The Handmaid’s Tale’

    The Digiday Content Marketing Summit is coming up next month in Vail, Colorado, and we’re opening up a limited number of complimentary passes for content marketers from brands. Interested? Apply here. Hulu’s original series “The Handmaid’s Tale” has racked up 13 Emmy nominations, the most Hulu has ever received for one show. The streaming service hasn’t gotten to this point by accident.

    Digidayin How To's- 6 readers -
  • Why great customer service doesn’t matter like it used to

    By Mark Schaefer I was helping a financial services company with their marketing strategy recently and job number one was defining their point of differentiation. They had done an enormous amount of preparation for our meeting, including a SWOT analysis and a detailed and honest competitive assessment.

    {grow}- 5 readers -
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