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Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post Se ...
Content SEO is a major aspect of an SEO strategy. Without content, it is impossible to rank your site in search engines. It is, therefore, crucial to write and structure quality content! This ultimate guide covers the most important topics for content SEO. What is Content SEO? Keyword research What is keyword research? Why is keyword research important for content SEO? ...
Al Jazeera’s AJ+ was one of the first distributed media brands to quickly build an audience off the back of Facebook with short, text-on-screen news alerts and mini-explainers covering politics, international news and social issues. But as AJ+ looks to evolve beyond the quick-hit clips that work well within news feeds, the publisher is paying more attention to YouTube.
One of our clients required a new layout for their home page that required quite a bit of development throughout the pages of the theme. While we were great about commenting code, we hadn’t put together a full document on all the new and updated files that we’d developed and we weren’t checking each change into a repository (some clients do not want that).
FCC Chairman Ajit Pai On this blog, we’ve discussed the FCC’s plan to dismantle the net neutrality policies put in place by the Obama administration to try to keep a free and open internet. Long story short, the Trump administration’s FCC, helmed by Chairman Ajit Pai, will be voting next month to determine the fate of net neutrality in the US, and the vote is expected to scra ...
General Electric has seen better days. A shake-up in leadership has occurred, and its $410 billion market capitalization in 2000 has plummeted to $156 billion, a 62 percent reduction. Last week, the company announced it would shrink its businesses to aviation, health care, and energy and power. We sat down with Beth Comstock, the first woman to serve as vice chair at GE, who ...
The Holidays are about to arrive, which means it’s time to unwind, and spend some valuable time with your friends and family. Although it is nice to get a break, especially after busy months of working in your campaign, SEO does not take a break, as you have to keep your website active during the break.
Dear Affiliate Marketer, Whether you’re just learning about affiliate marketing, or you’ve been enhancing your online business with affiliate marketing for years, this letter—a must read—is for you. First, I want to tell you a story. It was 2008. I had just been laid off from my job in the architecture industry.
In my Mozcon presentation this year, I talked about Markdown. I’ve had a few people ask about my toolset, so here’s how I install and use Atom to write Markdown. Enjoy. Atom is fast becoming my new favorite text editor. It handles Markdown beautifully, is great for HTML, runs faster than stink, and has great community support. It’s also free.
1024512 2018 Social Media Marketing Planning Guide Download If you use Twitter in your marketing strategy, you undoubtedly spend hours carefully crafting generous numbers of tweets for your brand. Twitter, being the fastest-paced social network, requires us to engage with our audience often throughout the entire day. Why? In the past second, 7,803 tweets were sent.
When you're cooking breakfast and the school bus is coming in just a few minutes, it's tempting (and apparently efficient) to yell up the stairs. If a recalcitrant teenager is hesitating before heading off to school (I know, sometimes it happens), go ahead and yell. Good luck with ...
Entrepreneurial streak among the population is at an all-time high. Owing to the digital revolution and booming startup culture, each day, more and more entrepreneurs continue to bud in different parts of the world. However, it is a grounded fact that half of these businesses wind up in the first five years. In case of small businesses and startups, the percentage is phenomenally higher.
If you’re a marketer with customers in multiple geographic regions, you know all too well the challenge of sending each person relevant, regional content. It seems like there are just two choices: send generic, one-size-fits-all content, or create countless variations of the same email. Needless to say, neither provides a great customer experience.