- Our Blog
Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today.
Marketers will be able to target LinkedIn users based on their web browsing and email addresses sooner than expected. LinkedIn is officially rolling out its Matched Audiences program, starting today, so that by the end of this week all advertisers, including those using LinkedIn’s self-serve ad-buying platform, will have access to the new ad-targeting options.
We get what we invest in. The time we spend comes back, with interest. If you practice five minutes of new, difficult banjo music every day, you'll become a better banjo player. If you spend a little bit more time each day whining or feeling ashamed, that behavior will become part of you. The words you type, the peo ...
This week, LinkedIn released a new feature to its advertising product for which advertisers have been waiting on pins and needles. Facebook and Twitter advertisers have enjoyed the ability to target people by email address for advertising since 2013, and AdWords advertisers got Audience Match back in 2015.
Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and removed its content from Apple News. The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K.
Today, Google has reaffirmed that 15 percent of Google searches done by users on a daily basis have never been seen before. Google said this back in 2013 and now has restated that metric as Google announced Project Owl this morning. Google wrote: There are trillions of searches on Google every year.
The drivers of change are complex and interwoven in the world of digital marketing. The trends are not islands but together amplify and accelerate the way we market and grow our businesses. Mobile phones made social networks even more viral and powerful and their inbuilt cameras just added more content in what was already a noisy online world.
“Ok Google, good morning.” “Hey, Jana. The time is 8 AM. The weather in Mountain View currently is 72 degrees and sunny with a high of 75 degrees. Today at 9 AM you have breakfast check in with Diego. Here’s the latest news….” Wait—that daily briefing was for my wife, who set up Google Home for the family.
The MarTech conference in San Francisco is less than two weeks away, and I’m really looking forward to kicking it off with the Stackies & Hackies awards reception on the evening of May 9. We received 57 marketing stack entries into the Stackies this year, plus 22 essays in the Hackies — so we’ll be making a donation of ((57+22)*$100) = $7,900 to Girls Who Code.
tl;dr — From 2016 to 2017, the marketing automation category of the marketing technology landscape grew yet again, by 36%, from 156 vendors to 212. If you predicted it was going to consolidate in the past six years, sorry, you were wrong. Marketing automation remains a bellwether of martech It’s become a bit of a tradition here at chiefmartec.
We're thrilled to bring you even more options at checkout, thanks to a new strategic collaboration between Android Pay and PayPal, one of the world's leading online payment platforms. Millions of people already use their PayPal account to make online purchases, receive payments and send money to ...
Too many nurture touchpoints, too many pieces of outreach, too many really bad email messages. B ...
We’re making the camera the first augmented reality platform. — Mark Zuckerberg, Facebook F8 conference 2017 Facebook’s F8 conference was once again filled with incredibly exciting announcements. Augmented reality (AR) could be seen as the main theme of this year’s Facebook F8 conference. From augmented masks and special effects to 360 video camera to Facebook Spaces (a ...
Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a boring topic, but to others, it may very well be on ...
Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear. Officially — and on the record — publishers are genuflecting at the altar of user experience, welcoming moves by Google or other companies to improve online advertising.
Google seems to be making moves to use the quality of small businesses — as determined by user ratings and reviews — as a ranking factor. Today, the search giant has begun incorporating the quality element directly into the snack pack’s interface for some local searches (Hat tip: Dave DiGregorio).
Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning. The system pulls advertiser-provided headlines, descriptions, logos and images to create responsive text, display and native ads.
If you can’t beat ’em, join ’em. As digital media sellers compete for ad dollars in a fragmented world, they’re betting it’s better to work together than to individually lose out on ad dollars entirely. Take the ad sales partnership announced by Condé Nast, Vox Media and NBCUniversal last month. Under the deal, Condé Nast’s titles, which include GQ, Vogue, Vanity Fair and The ...
Improving customer experience requires as much attention to how things work inside the company as how customers are in ...
Cloud companies from Salesforce to Adobe to Oracle are gobbling up ad tech, the latest example being Oracle acquiring Moat, but it’s not always easy for agencies to tell the giants apart. “Some are better, marginally, than others,” said Rob Griffin, chief innovation officer at ad agency Almighty. “But it comes down to a popularity contest.