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  • The 2017 Top 25 Most Influential PPC Experts

    July 25, 2017 You voted. We researched. The final list is ready. Every summer, we release our newest edition of the Top 25—it’s a nice way to honor some of the hardest workers in our tight-knit PPC community. The most crazy/awesome thing about the voting this year? We had over 17,000 votes! Yes, 17,000! It was an epic battle almost as good as anything you’d see on Game of Thrones (almost….

    Jamie Newton/ PPC Heroin Paid Search- 18 readers -
  • Is marketing technology entering a post-platform era?

    One of the points I raised when we released the 2017 marketing technology landscape was that “the platformization of marketing technology” was now fully underway. Heterogeneous marketing stacks have become the norm. Even if many of the integrations between different marketing technologies in a stack are still relatively “shallow” — i.e.

    Scott Brinker/ Chief Marketing Technologist- 14 readers -
  • Toward dumber

    If you want to reach more people, if you're measuring audience size, then the mantra of the last twenty years has been simple: make it dumber. Use clickbait headlines. Short sentences. Obvious ideas. Little nuance. Don't make people uncomfortable or ask them to stretch. Remind them that they were right all along. Generate a smile or a bit of indignation. Most of all, dumb it down.

    Seth Godin/ Seth Godin's Blog- 18 readers -
  • BuzzFeed is developing an app for Tasty

    BuzzFeed is developing a separate app for Tasty, the online publication known for its viral recipe videos. According to people with direct knowledge of it, the app will contain those same recipe videos as well as separate side-by-side visuals and instructions and a favorites list. The publication has shopped around a list of eight taglines for the new app, asking users which they like the best.

    Digidayin Social- 23 readers -
  • Be the different one

    Leonard Nimoy created one of our culture's singular fictional characters. Gene Roddenberry gave him the opportunity, but it was Nimoy who developed Spock. A key moment came in one of the first episodes. Everyone on the bridge was freaking out about something or other, and Spock's line was a simple word: "Fascinating." Nimoy first delivered it in the same excited, scared tone as everyone else.

    Seth Godin/ Seth Godin's Blog- 12 readers -
  • Announcing: 2017 Click Through Rate Study

    IMN is pleased to announce our Summer 2017 Click Through Rate Study, now available in Whitepaper format in the Resources section of our website! It’s been a while since we’ve last written about this topic, and since last summer, there have been multiple changes to both the algorithms that determine the organic rankings AND the visual presentation of the SERPs.

    Internet Marketing Ninjas Blog- 10 readers -
  • 25 promotion tactics to ensure people actually see your content

    When UBS launched “Unlimited” last year, the bank was excited to explore the new possibilities that could be opened up with content marketing. Now, the team is cutting their content budget by 10 percent. What happened? What went wrong? UBS overlooked the engines of content marketing: promotion and distribution. The firm isn’t alone.

    Marketing Landin Social Content- 16 readers -
  • Got amazing content but no leads? 5 ways to rethink your paid strategy

    In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes for SEO optimization, keyword ta ...

    Search Engine Landin SEO- 18 readers -
  • Building ROI-focused SEO strategies: A framework

    Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance.

    Chris Liversidge/ Search Engine Landin SEO- 16 readers -
  • 11 Content Marketing Tips to Build Your B2B Business

    As the father of an 8-year-old boy, most of my disposable income is tied up in little plastic bricks. In my house, you’ll find thousands of them in bins, several elaborate sets on display, and a distressing number of the (razor-sharp) things underfoot. I’m not complaining, really. I have as much fun building with them as he does.

    TopRank®in Content- 12 readers -
  • The reverse Vice: Why agencies are becoming media companies

    In late June, a bright, neon yellow digital billboard appeared on 33rd Street and Seventh Avenue in New York, right outside Madison Square Garden. It read “Don’t Trade Porzingis,” beseeching then-Knicks president Phil Jackson to keep the Latvian basketball player at all costs. “We’re not affiliated with Porzingis. We just want him to stay,” the billboard read in smaller letters.

    Shareen Pathak/ Digiday- 19 readers -
  • 5 reasons to create content outside your niche

    “Tangential content.” It’s a phrase my team loves — in large part because it’s typically used when we’re having a discussion about a viral hit — but we’ve found it’s something not a lot of people are familiar with, particularly clients. So what is it? If you’re in a niche vertical that doesn’t have wide appeal on its own, exploring ideas outside of your core focus is a sur ...

    Marketing Landin Content- 20 readers -
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