Popular in the last 7 days

  • Who are we seeking to become?

    We get what we invest in. The time we spend comes back, with interest. If you practice five minutes of new, difficult banjo music every day, you'll become a better banjo player. If you spend a little bit more time each day whining or feeling ashamed, that behavior will become part of you. The words you type, the peo ...

    Seth Godin/ Seth Godin's Blog- 23 readers -
  • The Guardian pulls out of Facebook’s Instant Articles and Apple News

    Publishers aren’t happy with the deal platforms are cutting them. Now, the Guardian has dropped both Facebook’s fast-loading Instant Article format and removed its content from Apple News. The publisher had gone all-in on Instant Articles, running every single Guardian article via the format for the last year. It was one of first U.K.

    Digiday- 23 readers -
  • New ways to pay with Android Pay and PayPal

    We're thrilled to bring you even more options at checkout, thanks to a new strategic collaboration between Android Pay and PayPal, one of the world's leading online payment platforms. Millions of people already use their PayPal account to make online purchases, receive payments and send money to ...

    The Official Google Blog- 29 readers -
  • The Four Statistical Concepts Every Online Marketer Should Know

    Analytics is a big part of online marketing and therefore, it’s essential to have a good understanding of how to interpret numbers. In this post, I’m going to present four statistical concepts I believe will be valuable to anyone working in online marketing. Statistics: A Sexy Skill To some people, statistics may sound like a boring topic, but to others, it may very well be on ...

    KISSmetrics Marketing Blogin Paid Search- 19 readers -
  • Publishers fear fallout of Google-backed ad blocker

    Publishers are responding to a Wall Street Journal report that Google is reportedly launching an ad blocker for Chrome with official cheer but private skepticism and fear. Officially — and on the record — publishers are genuflecting at the altar of user experience, welcoming moves by Google or other companies to improve online advertising.

    Lucia Moses/ Digidayin Google- 25 readers -
  • In the shadow of the duopoly, media rivals are becoming allies

    If you can’t beat ’em, join ’em. As digital media sellers compete for ad dollars in a fragmented world, they’re betting it’s better to work together than to individually lose out on ad dollars entirely. Take the ad sales partnership announced by Condé Nast, Vox Media and NBCUniversal last month. Under the deal, Condé Nast’s titles, which include GQ, Vogue, Vanity Fair and The ...

    Digiday- 16 readers -
  • A user’s guide to the battle of marketing clouds

    Cloud companies from Salesforce to Adobe to Oracle are gobbling up ad tech, the latest example being Oracle acquiring Moat, but it’s not always easy for agencies to tell the giants apart. “Some are better, marginally, than others,” said Rob Griffin, chief innovation officer at ad agency Almighty. “But it comes down to a popularity contest.

    Digiday- 24 readers -
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