Popular in the last 7 days - Page 2

  • Overheard at Dmexco: Ad tech vendors are ‘selling fear’

    Cutting through the noise at Dmexco, the tentpole global event for the ad tech industry, isn’t for the fainthearted. The official talking points this year centered around brand safety and transparency, but the chatter that happened around the edges shows ad tech is still too cluttered and self-serving. One thing’s for sure: More ad tech vendor consolidation is needed.

    Digiday- 20 readers -
  • In China, platforms are cutting out media-buying agencies

    If China is where the future happens, that’s bad news for media agencies. In China, big brands are increasingly moving their advertising budgets from agency trading desks to Baidu, Alibaba and Tencent (known as the BAT) for more media transparency. It may make sense from a cost-saving perspective: If brands can strike deals with the BAT at a good price on their own, why bother ...

    Yuyu Chen/ Digiday- 9 readers -
  • Sprint’s digital chief on programmatic: ‘We are taking full ownership’

    Not every brand has enough tech and media expertise in programmatic buying. But little by little, some are learning to run ad tech on their own. Joining the pack is Sprint, which lately started moving programmatic in-house. As part of the company’s cost-cutting measures, Sprint is building an in-house digital agency to oversee everything from display to paid search to data analytics.

    Yuyu Chen/ Digidayin Paid Search- 24 readers -
  • 6 Things You Need to Stop Doing on Social Right Now

    Social media moves fast—what’s cool on Monday might be passé by Wednesday afternoon. So here’s a list of things you should avoid doing on social to keep your channels 💯—people still say keep it 💯, right? Bonus: Download our free guide that shows you how to 10X your social media performance and beat your competitors.

    Hootsuitein Social- 18 readers -
  • Improving our privacy controls with a new Google Dashboard

    Data helps improve our products, keep them safe, and—with your permission—tailor them to match your interests. But those interests, and how you want them to shape your Google experience, are constantly changing. That’s why we build powerful, easy-to-use tools that enable you to adjust your privacy preferences, anytime. We’re constantly working to refine these tools based on your feedback.

    The Official Google Blogin Google- 30 readers -
  • The One Skill That You Need Need To Master in Content Marketing

    Ignorance is bliss. The beginner strikes out and doesn’t see the dangers ahead. The novice driven by passionate curiosity doesn’t see the complexity of the task of mastery. It is just seen as an exciting adventure. But as they dive into the the complex ecosystem of subjects, technologies and thought bubbles that sat in and around the core, doubts emerge and questions are raised.

    Jeff Bullas/ Jeffbullas's Blogin Content- 27 readers -
  • Programmatic is finally figuring out a basic flaw in ad auctions

    Programmatic platforms are taking baby steps to clean up an ad tech snafu: knowing what the auction is. Since ad buyers remain perplexed by the seemingly simple issue of figuring out what type of auction they are bidding in, a group of supply-side platforms have independently stated that they will pass along data in the bid request that tells ad buyers what type of auction the ...

    Digiday- 8 readers -
  • Customizable, collaborative dashboards to arrive within AdWords

    In an effort to consolidate data while providing each advertiser their own important KPI stats, Google is launching dashboards to within their AdWords product. As an advertiser, your first thought might be that this already exists within the ‘home’ tab of an account. The difference with customization ‘Home’ modules and ‘dashboard’ information is that instead of enabling stand ...

    Greg Finn/ Search Engine Landin Paid Search SEO Google- 15 readers -
  • Optimized or maximized?

    I once drove home from college at 100 miles an hour. It saved two hours. My old car barely made it, and I was hardly able to speak once I peeled myself out of the car. That was maximum speed, but it wasn't optimum. Systems have an optimum level of performance. It's the output that permits the elements (including the humans) to do their best work, to persist at it, to avoid d ...

    Seth Godin/ Seth Godin's Blog- 39 readers -
  • Advertisers aren’t convinced consulting firms are the answer to their problems

    For all the buzz around big brands preferring management consultancies over agencies, it’s not what senior marketers are actually planning — not yet, at least. In fact, marketers at Pernod Ricard, Nissan and Visa aren’t sure how or why they would work with the likes of Accenture or Deloitte so early into their own searches for a new marketing model.

    Digiday- 7 readers -
  • Think Summit 2017 Recap: Content, Case Studies, and Cookie Dough Shots

    For email marketers, Think Summit is a one-of-a-kind event. It brings together thought leaders, innovative brands, and plenty of forward-thinking #EmailGeeks. Attendees get in-depth training on the Movable Ink Platform during the pre-conference day, and loads of actionable insight on the day of the conference.

    Movable Ink Blog- 28 readers -
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