Popular in the last 7 days - Page 2

  • Freedom, fairness and equality

    Freedom doesn't mean no responsibility. In fact, it requires extra responsibility. Freedom is the ability to make a choice, and responsibility is required once you make that choice. Fairness isn't a handout. Fairness is the willingness to offer dignity to othe ...

    Seth Godin/ Seth Godin's Blog- 10 readers -
  • The state of AI in marketing in 5 charts

    Artificial intelligence is touted as the future of media buying, allowing for automated analysis of several sources immediately. “AI capabilities are making ad-spend decisions simpler, more efficient and cost-effective,” said Caroline Klatt, CEO of chatbot technology company Headliner Labs. “It’s a new age, and it will only be a matter of time until digital marketers across th ...

    Digiday- 20 readers -
  • New York magazine is making its CMS available open-source

    There’s a short history of publishers fancying themselves as technology companies and building a business selling their tech to other publishers. Publishers realized that building a whole new side business around licensing their tech is a headache and that they needed to focus on what they’re good at, and leave the tech to others. New York magazine is trying out a different approach.

    Lucia Moses/ Digiday- 21 readers -
  • Listening clearly

    It's entirely possible that people aren't listening closely to you any more. There's so much noise, so much clutter... hoping that customers, prospects, vendors and co-workers will stop what they're doing and listen closely and carefully enough to ...

    Seth Godin/ Seth Godin's Blog- 8 readers -
  • The four elements of entrepreneurship

    Are successful entrepreneurs made or born? We’d need to start with an understanding of what an entrepreneur is. They’re all over the map, which makes the question particularly difficult to navigate. There’s the 14-year-old girl who hitches a ride to Costco, buys 100 bottles of water for thirty cents each, then sells them at the beach for a dollar a pop.

    Seth Godin/ Seth Godin's Blog- 18 readers -
  • How Kiehl’s is using text messages and AI to keep customers loyal

    Kiehl’s is using artificial intelligence and text messaging in its fight against Amazon. The cosmetics brand, which does the majority of its business through its own Kiehl’s-branded stores and on Kiehls.com, is now using text messaging as a way to keep customers coming back. Working with a company called OrderGroove, the company is defending its market share by creating text- ...

    Shareen Pathak/ Digidayin How To's- 22 readers -
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